First glimpse of new Reifen in UK at Automechanika Birmingham 2017

Visitors to Birmingham’s Automechanika show in 2017 will be the first to witness the effects of reincarnation on Reifen, ahead of its major unveiling in Frankfurt in 2018

The close working relationship between Messe Frankfurt, organisers of the Automechanika automotive trade exhibitions, and Messe Essen’s Reifen tyre industry event, has been consolidated further. The two organisations announced that they would enhance their working relationship through a global partnership across all Automechanika events from 2017 onwards, with the two major exhibitions coming together for the first time at Automechanika Birmingham in June 2017.

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