Zenises presents US$600,000 world record tyre

Guiness World Records has valued the gold and diamond-encrusted tyre at $600,000

Zenises has presented the world’s most expensive tyre at the firm’s Reifen Show launch event. The world record, which is the first official third-party adjudicated record of its kind, has set the bar high at US$600,000 for a set of four tyres – a figure verified by the Guinness Book of World Records. The Z-branded 295/35 ZR21 107Y…

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