Cheng Shin chairman talks Maxxis globalisation strategies on Reifen stand

5th July 2016 | 0 Comments
 
Cheng Shin chairman talks Maxxis globalisation strategies on Reifen stand
Robert Lo, chairman of Cheng Shin Rubber, and Derek McMartin, MD of Maxxis International UK

Maxxis exhibited at Reifen from a prominent Hall 3 stand commensurate with the brand’s global positioning, and increasingly with its focus on Europe. Robert Lo, chairman of Maxxis manufacturer Cheng Shin Rubber Ind Co and Derek McMartin, managing director of Maxxis International UK explained to Tyres & Accessories that the stand included a portfolio containing the brand’s first “dedicated European products”. The new M36+, launched at Reifen, is perhaps the most prominent example of this.

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