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Automotive parts distributor, Fast Parts Wales, has now reached the halfway mark of its £10,958 target for Ty Hafan’s ‘Pay for a Day’ initiative with all places for the Fast Parts Wales, Ty Hafan, Rainbow Family Rally now full and ready to take place from 1 to 2 May.
Nexen Tire is increasing its sponsorship of Major League Baseball in the US this year by partnering with a third team. The tyre maker has announced sponsorship of the Pittsburgh Pirates for the 2016 season, and its continued partnership with the Texas Rangers and LA Angels. Its sponsorship of the LA Dodgers and Detroit Tigers concluded at the end of the 2015 season.
Zenises has opened a new office in Sydney, Australia. With the initial focus on its Z brand for passenger cars and SUVs, the new regional office will also offer a wide range of products throughout Australia and the surrounding areas of New Zealand and other Pacific markets.
London-based Silent Sensors reports it has developed a new technology to measure tyre pressure and temperature. According to the company, the system uses passive RFID sensor technology and can monitor tyres using drive-over mats, hand-held readers or while on the road.
Martins Industries has appointed Jenny Lalumiere as a technical representative for Western USA and Cedric Gaudette as the sales manager for the Americas (North America & LAC).
Chinese tyre manufacturer Triangle Tyre celebrated its 40th anniversary on 8 April. According to the company, over the past 40 years, Triangle Tyre has enjoyed “a big improvement in the tyre production” both in terms of quality and quantity.
Although fitment of a tyre pressure monitoring system (TPMS) is now mandatory in all new cars sold in the EU, the technology is still absent from a sizeable section of the car parc in the UK and other European countries, and the high (and increasing) average age of vehicles on the road means that cars lacking TPMS will remain with us for some years to come. Schrader now offers European motorists a retrofit kit that can add direct TPMS to these vehicles.
Nexen Tire is advertising in a motorsport championship that doesn’t actually exist in the real world, and that’s a good thing, as this non-existent championship is the mobile racing game Asphalt 8. Starting 30 March, the tyre maker is targeting consumers in European markets through the placement of video and banner advertisements within the Asphalt 8 game and by holding various in-game events, including a customised sponsor cup – the Nexen Tire Cup – and by offering mini games for European markets.
During a visit to China last week, Thailand’s Minister of Industry, Atchaka Sibunruang, and representatives from the Industrial Estate Authority of Thailand visited the Zhaoyuan headquarters of Shangdong Linglong Tire and the tyre maker’s exhibition space at the China Qingdao International Tire Fair. A meeting also took place on 8 April between the Authority and Shandong Linglong chairman Wang Feng; this resulted in the signing of a letter of intent that will see the tyre maker increase its investment in Thailand through initiating the third phase of its Linglong International Tire (Thailand) plant project, the installation of a rubber compounding facility at the Rayong province site.
The Bridgestone off-the-road crane tyre range has been extended through the introduction of the VHS2 (V-steel Highway Service 2). According to Bridgestone, the VHS2 is designed to provide longer-lasting performance and a better return on investment for today’s all-terrain cranes.
Sailun-Jinyu Group has denied reports in Turkish newspaper Hürriyat suggesting the firm is planning on establishing a tyre factory in Turkey by 2020. The Hürriyat report, dated 5 March, said Sailun is planning to set up a joint-venture tyre factory in Turkey with its Turkish distribution partner there, Yeslas.
The results of the latest J.D. Power study into original equipment tyres in the US market shows higher levels of openness towards less-established tyre brands amongst younger consumers than their older counterparts. While established tyre brands still possess the highest consideration rates amongst all generations, Generation Y and Generation X consumers are more likely to consider brands that are smaller or newer to the US market.
Millbrook Group, the owner of winter and tyre testing specialists, Test World, hosted a series of high-profile visits by key VIPs in the region, including the Finnish Prime Minister, Juha Sipilä, and the US Ambassador to Finland, Charles C. Adams. The news follows Test World’s relatively recent signing of a contract with Hankook to build a winter tyre testing centre in Ivalo for Hankook’s exclusive use.
BKT says there is no way of overlooking its presence at Bauma. This comment relates to the company’s size 27.00 R 49 Earthmax SR 45 Plus mining tyre, which at an imposing 2.70 metres tall can be easily spotted within the Munich-based exhibition’s outdoor area, however it could equally apply to the number of new products that the off-road tyre specialist has brought to the show.
During the second half of this year, Alcoa will separate into two companies – an upstream company and a value-add company. The upstream company will retain the Alcoa name while the value-add company, which amongst other roles will produce the commercial vehicle aluminium wheels now made by Alcoa’s Transportation and Construction Solutions (TCS) business unit, will be named Arconic.
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