Magna Tyres Group expands into North America

Magna Tyres Group is expanding its network of offices and distribution into the United States and Canada. According to the company, Magna Tyres Group will start its expansion into the North American continent with an office in Canada.

Michael de Ruijter, CEO of Magna Tyres Group, commented: “We took a great deal of care in choosing this location for
our new office. It will further strengthen our commitment to all customers in the region and is an opportunity for close daily cooperation”.

Clients in the area will benefit from “closer and even more personalised attention, while product availability
increases because stocks can be locally maintained”, the company explained. The objectives are to increase market share as well as to improve customer relationships and satisfaction in the region.

Alex Vitale has been appointed general manager in order to lead the new office. Vitale is described as “an accomplished
leader with 20 years of experience in general management, sales and marketing in the tyre industry
for some of the major A-Brands. With his profound knowledge of international business, broad knowledge.”

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