Exmile steadily becoming a brand of its own: T&A interviews founder Michael Zhang
Since its founding in 2006, Exmile has evolved from a niche player in industrial and OTR tyres to a global contender in truck and passenger car tyres. Now an OE supplier to over 30 major equipment brands and a trusted name in markets like Australia, the USA, and Europe, Exmile is steadily carving out its own brand identity. Tyres & Accessories sat down with founder Michael Zhang to explore the company’s growth, its innovative approach to manufacturing, and the surprising UK connections that shaped its journey.