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Exmile steadily becoming a brand of its own: T&A interviews founder Michael Zhang

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Since its founding in 2006, Exmile has evolved from a niche player in industrial and OTR tyres to a global contender in truck and passenger car tyres. Now an OE supplier to over 30 major equipment brands and a trusted name in markets like Australia, the USA, and Europe, Exmile is steadily carving out its own brand identity. Tyres & Accessories sat down with founder Michael Zhang to explore the company’s growth, its innovative approach to manufacturing, and the surprising UK connections that shaped its journey.

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Related news:

  1. US puts 10% import tariffs on all Chinese tyres
  2. Sentury internationalising with US tyre factory investment
  3. $250 million Ferentino tyre factory opens in Sri Lanka
  4. European car tyre imports rise despite apparent risks of offshoring production
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ADR to exclusively distribute Tianli tyres in UK

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Following its recent acquisition of The British Rubber Company (BRC), ADR UK has forged an exclusive distribution partnership with Tianli, the ZC Rubber-produced brand. The collaboration marks Tianli’s official entry into the UK market, with Collins Earthworks already reporting significant benefits from adopting the tyres across its diverse fleet.

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Related news:

  1. Bauma debut for latest Westlake, Tianli tyres
  2. ZC Rubber brings OTR innovations to bauma
  3. Mahansaria Tyres Private Limited (MTPL) completes acquisition of EATD
  4. Zhongce Rubber Group acquires Tianli OTR, agricultural tyre manufacturer
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Yokohama confirms $35 million Romania OTR ‘production capacity’ purchase

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The Yokohama Rubber Co. Ltd. has formally announced that on 22 May 2025 it acquired “the fixed assets (land, building, and OTR tire production machinery) of a closed plant located in Romania” through its off-highway tyre (OHT) subsidiary Yokohama TWS Romania S.R.L. Although the acquired business is not mentioned by name in Yokohama’s official statement, the Mehedinți County location is the same as the Euro Tyres operation we have repeatedly linked with acquisition by Yokohama.

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Related news:

  1. Yokohama confirms Romania plant acquisition
  2. Yokohama to buy ex-Pirelli commercial/industrial tyre business Prometeon
  3. Yokohama’s Prometeon bid: Delayed by Covid, but nearing completion
  4. Goodyear used OTR business sale proceeds to pay down debt
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Tyres & Accessories Magazine May 2025 issue available now

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The May 2025 issue of Tyres & Accessories is now available for Tyrepress subscribers to read online or download. Delivering the latest news on fleets and fleet tyres and the OTR tyre segment, the issue also features the breaking stories and analysis of the UK and international tyre business, including the UK parliamentary debate on used tyre exports, Bond International’s latest acquisition, and a round-up of the latest tyre test results. Non-subscribers can gain access to Tyrepress with a print or online subscription. Tyre professionals can take advantage of the current Tyrepress Professional Membership offer, helping to drive business online and stay informed with the industry’s leading magazine and websites. Click this link to download or read the May issue online.

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Related news:

  1. Tyres & Accessories December 2024 issue out now in print and online
  2. Read and download Tyres & Accessories Magazine May 2024 now
  3. Bridgestone acquiring mining tyre management system supplier
  4. Read or download Tyres & Accessories Magazine August 2024 issue
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Yokohama confirms Romania plant acquisition

In March we posed the question “is Yokohama considering Romania for its new European tyre factory?” The short answer is yes – a spokesperson for Yokohama OHT has confirmed that parent company Yokohama Rubber (YRC) will acquire insolvent Romanian off-highway tyre manufacturing business Euro Tyres Manufacturing SRL.

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Related news:

  1. Yokohama’s Prometeon bid: Delayed by Covid, but nearing completion
  2. Yokohama completes Trelleborg Wheel Systems acquisition, Yokohama TWS launched
  3. Yokohama TWS names Elio Bartoli as company president
  4. Goodyear used OTR business sale proceeds to pay down debt
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Triangle’s global sales declined in 2024, but European sales up

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In 2024, Triangle’s revenue and net profit both declined. Among them, revenue was 10.16 billion yuan (about £1.045 billion; €1.228 billion), a decline of 2.55 per cent; net profit was 1.1 billion yuan (about £113 million; €133 million), a decrease of 21.03 per cent. The cash flow situation was even worse, down 45.08 per cent year-on-year. Triangle said the main reason for its cash flow decline was that its “purchase payment amount increased and sales received cash decreased” in 2024.

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Related news:

  1. Triangle and Goodyear in ‘long-term cooperation’
  2. Triangle Tyre joins the “63-inch” club
  3. Triangle Tire publishes H1 2022 results
  4. Chinese listed tyre companies release third-quarter results
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Aeolus sales up, Aeolus and Promoteon profits down sharply; Wang Jianjun becomes Prometeon chair

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Aeolus’ revenue in 2024 was 6.71 billion yuan (about £693 million; €808 million), a year-on-year increase of 16.89 per cent. However, the tyre manufacturer’s net profit and cash flow fell sharply year-on-year. Net profit was 280 million yuan (about £29 million; €34 million), a year-on-year decrease of nearly 20 per cent. Net cash flow generated by operating activities was 200 million yuan (about £21 million; €24 million), a decrease of nearly 60 per cent.

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Related news:

  1. Aeolus officially controls 100% of Prometeon Tyre Group
  2. Aeolus becomes Prometeon Tyre Group
  3. Yokohama Prometeon bid nearing completion, Aeolus Tyres now involved
  4. Pirelli truck tyres separating and merging with Aeolus/ChemChina
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Sailun and Rio Tinto sign 5-year supply deal

In Perth, Australia, Sailun and Rio Tinto signed a five-year supply agreement and global framework agreement for the Simandou project in Guinea from 2025 to 2030. Sailun said that its Maxam brand would provide a complete set of tyre solutions for Rio Tinto’s 230-ton mining trucks and supporting auxiliary equipment for the Simandou iron ore mine in Guinea and will gradually start cooperation with Rio Tinto’s other global projects.

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Related news:

  1. From Guangrao to the World: what’s new at the Guangrao tyre exhibition
  2. Maxam to show OTR tyres at Vegas-based CONEXPO
  3. Bridgestone finalises Otraco acquisition
  4. Guizhou Tyre begins 63” tyre production
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Magna Tyres names Hein de Wind as CCO

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Magna Tyres Group has appointed Hein de Wind as its new Chief Commercial Officer (CCO), effective immediately. de Wind will be responsible for “shaping and executing the global commercial strategy, accelerating the company’s growth, and reinforcing customer relationships across all regions”, according to the company.

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Related news:

  1. Amit Tolani named Ceat Specialty chief executive
  2. Magna Tyres appoints Muktar Barrie as sales manager West-Africa
  3. Midland Tyre Group makes ‘pivotal’ leadership changes
  4. Ascenso names Fernández European marketing manager
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Apollo adds to AWE 723+ range

A further two sizes have joined the Apollo AWE 723+ dual excavator tyre range. With the addition of these 280/70-22.5 and 220/80-17.5 tyres for mid-size excavators up to 16 tonnes and compact models between 6 and 10 tonnes, the AWE 723+ range can now accommodate excavators from 6 to 26 tonnes. Apollo Tyres unveiled these latest products at the bauma 2025 show in Germany last week and is offering them for order across Europe starting this quarter.

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Related news:

  1. Longstaff joins Apollo Tyres as OHT Specialist
  2. Apollo Tyres appoints Boerkamp Off-Highway Tyres director
  3. Apollo targeting 50% increase in off-highway tyre share: Interview with European president Benoit Rivallant
  4. Additional Vredestein Traxion tyres launched for Claas Arion Tractor series
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Vipal Europe promotes training in West Africa

Vipal Europe’s commercial technical team recently conducted training in partnership with one of the leading groups in West Africa. With the goal of certifying West Africa Tires Services (WATS) in using the Vipal products to repair OTR tyres and heavy lorries to meet the strict requirements in service and certification, 25 technicians from different nationalities attended the qualification. The training included theory and practice, with a certificate issued at the end, and was administered by Alfonso Ibañez and Diego Barbosa, collaborators of the European subsidiary.

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Related news:

  1. OTR sector worth more than $100 million to China’s retreading industry
  2. Vipal expanding across Europe
  3. Magna Tyres Group acquires OBO Tyres
  4. Superdoll Zambia gains ISO 9001-2015
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ZC Rubber brings OTR innovations to bauma

ZC Rubber is showcasing its latest off-the-road tyre innovations at bauma 2025, which is taking place in Munich this week. The company has unveiled new OTR tyre products from its Westlake and Tianli brands.

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Related news:

  1. Bauma debut for latest Westlake, Tianli tyres
  2. Marangoni Germany exhibits Westlake OTR tyres at Bauma 2022
  3. Kirkby & BKT Tires publish Earthmax case study
  4. Pirelli truck tyres separating and merging with Aeolus/ChemChina
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Triangle at bauma 2025 with expanded OTR portfolio & TPMS launch

Triangle Tyre has returned to the bauma show in 2025 with its portfolio of off-the-road tyre solutions. The Chinese manufacturer is presenting its range at Hall A6, Stand 39 in Munich, Germany, until 13 April. This year, Triangle is exhibiting three flagship OTR products and introducing its new Tyre Performance Monitoring System (TPMS).

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Related news:

  1. Triangle launches 3-star TL535S+ tyre
  2. Bauma debut for latest Westlake, Tianli tyres
  3. Triangle showing latest OTR tyres and new TPMS at Bauma 2025
  4. Bridgestone to show ‘world’s largest’ 4m tyre at Bauma 2019
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Yokohama presents combined OTR range at bauma 2025

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The return of bauma has provided Yokohama with a unique opportunity to showcase the role that tyres and technology solutions play in helping the industry achieve productivity and efficiency targets. The company has a prominent exhibition space at bauma 2025, which is taking place in Munich this week. Overseeing the company’s bauma presence is Loïc Ravasio, who since February serves as President Yokohama / Goodyear Off-Highway Tires.

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Related news:

  1. Sale “out of necessity” – Further details of Yokohama’s purchase of Goodyear OTR
  2. Ravasio named President of Yokohama’s combined OTR business
  3. Goodyear to debut Omnitrac mixed service OTR tyres at Bauma
  4. Bridgestone to show ‘world’s largest’ 4m tyre at Bauma 2019
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Ravasio named President of Yokohama’s combined OTR business

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Yokohama OHT has announced the strategic combination of Yokohama OTR and Goodyear OTR. This move is part of the ongoing integration of the recently acquired Goodyear OTR business into Yokohama, and the company has appointed Loïc Ravasio as President of this combined OTR business.

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Related news:

  1. Yokohama confirms interest in Goodyear OTR
  2. Sale “out of necessity” – Further details of Yokohama’s purchase of Goodyear OTR
  3. Goodyear completes sale of OTR tyre business to Yokohama
  4. Yokohama TWS names Elio Bartoli as company president
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