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Across the Atlantic they are called tires, while over here we use a “Y” and say tyres. This tag provides the latest tyre business news emanating from the United States of America (USA), whichever way you spell it.

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New kid on the block: Vredestein launches full North American range

Dutch tyre brand Vredestein, part of the Apollo Tyres family since 2009, is a name well-known amongst European motorists. This isn’t the case in the USA and Canada, where Vredestein’s only enjoyed a niche following in past years. Apollo Tyres now intends to change this – in September it launched a “comprehensive brand offensive” there backed by a full range of new tyre lines explicitly designed for and developed in North America.

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  1. Apollo Tyres opens €475 million greenfield Hungarian plant
  2. US wholesaler expands in Canada
  3. Apollo appoints J. Walter Thompson as global creative agency
  4. Reports: Apollo planning to re-enter US market
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2020 Tire Society meeting goes virtual, theme: intelligent transportation

The 39th Tire Society Conference on tyre science and technology, which runs from 28 September to 2 October, will be held entirely
virtually for the first time this year, due to the Covid pandemic. However, it will still feature 27 original works of tyre technology presented by the authors and a special topic paper on the 40+ year history of the Tire Society as well as a keynote address, plenary address, invited lecture and panel discussion.

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  1. AA Chief to Open NTDA Conference
  2. Industry Speakers Gather for Tire Technology Expo
  3. Deflated British Drivers Choose Routine over Romance
  4. New TRIB MD Appointed
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US military not swayed by Trump’s call for Goodyear boycott

In April 2019 the US Department of Defense awarded Goodyear a $38 million contract via its Defense Logisitics Agency. This three-year deal for the delivery of aircraft tyres is the most recent in a long supply relationship between the US tyre maker and the country’s military. This relationship continues, despite President Trump’s call for a boycott of Goodyear.

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  1. Titan to Trump: We’re not the Goodyear you want to avoid
  2. Goodyear: Protect our good name – Bad year for the White House tweeter
  3. Goodyear retains ‘military friendly’ status
  4. Goodyear wins US Secretary of Defense award
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Duraturn: tyre recall limited to US market

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Duraturn

Following the news that Yanchang Rubber-produced Duraturn brand Travia AT SUV and light truck tyres have been recalled in the US, company representatives have confirmed that the measure should only affect the American tyre market.

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  1. Duraturn recalls 33,466 Travia A/T tyres in the US
  2. CMA recalls certain Bluestar brand truck tyres
  3. Show review: Reifen China 2014
  4. Almost 400,000 Primewell tyres recalled in the USA
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Point S partner acquires Nokian’s Vianor US operation

Nokian Tyres has sold its Vianor US business to Oregon-based Point S member Gills Point S Tire. The transaction covers ten Vianor service centres, with all current Vianor US service centre employees will be taken on by Gills Point S Tire & Auto Service.

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Related news:

  1. US wholesaler expands in Canada
  2. ATD pays up to $365 million for Terry’s Tire Town
  3. Purchase Completes Vianor Chain In Sweden
  4. Vianor Expands into New Hampshire
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Duraturn recalls 33,466 Travia A/T tyres in the US

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Duraturn

Across the Atlantic, Chinese tyre manufacturer Shaanxi Yanchang Petroleum Group Rubber (trading under its Duraturn brand name) is recalling thousands of Duraturn Travia A/T tyres in a move that could see as many as 33,466 products returned. The recall has been called due to manufacturing issues which could result in the separation of the tread or inner-liner from the tyre.

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  1. Duraturn: tyre recall limited to US market
  2. CMA recalls certain Bluestar brand truck tyres
  3. Vee Tyre light truck tyres recalled in the US
  4. Chinese Car Makers Have Long-Term Plans For US Market
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General Tire expands Grabber X³ tyre range

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General Tire

General Tire is expanding the Grabber X3 line-up. The tyre now offers a total of 38 versions of the off-road tyre, nine of them with red sidewall lettering.

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  1. Michelin Tyres Take On Worldwide Adventure
  2. Conti Selected for Land Rover Experience Tour
  3. Michelin Main Cities of Europe Guide on Sale Today
  4. Tavistock General Tire dealer donates tyres to Dartmoor Search & Rescue Team
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Titan to Trump: We’re not the Goodyear you want to avoid

In order to prevent damage from ‘friendly fire’, Titan International Inc. has issued a statement distancing itself from the spat between US President Donald Trump and the Goodyear Tire & Rubber Company. Titan wants to make it clear that there is absolutely no link between it and the alleged Goodyear diversity training document that’s circulating on the internet.

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Related news:

  1. President Trump attacks Goodyear in tweet
  2. Goodyear: Protect our good name – Bad year for the White House tweeter
  3. US military not swayed by Trump’s call for Goodyear boycott
  4. ‘Supporting the food industry’ – Titan International’s tyre plants stay open
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Magna Tyres appoints US sales manager

Magna Tyres Group

Establishing offices in Canada and the USA last year have helped Magna Tyres Group gain a foothold in the North American off-highway tyre market, and the company reports demand for its products “rising rapidly” since the US office opened its doors in September 2019. A new sales manager now joins this office. Ryan Cusick has come on board to help Magna Tyres “focus even more on the brand presence, the distribution network and relationship with current and new customers.”

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  1. Magna Tyres Group expands into North America
  2. Magna Tyres Group opens USA office
  3. US market receives first Magna OTR tyre production from Thailand
  4. Magna Tyres Group appoints new CFO
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Trump, the presidential limo and its tyres

Kirk W, Flicker; https://www.flickr.com/photos/7767586@N03/468658986 cc-by-sa-2.0

It is an open secret that the US presidential limo, affectionately known as “the beast” runs on Goodyear tyres. What many people are less aware of is that – owing to the fact that “the beast” has significant amounts of armour plating – unlike most limousines, the US presidential limo is actually fitted with 19.5-inch truck tyres that are better suited to the vehicle’s increased load. Whatever the fitment, 24 hours after Donald Trump tweeted “Don’t buy GOODYEAR TIRES”, adding: “Get better tires for far less!”, one has to ask if the current incumbent of the White House will be taking his own advice.

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Related news:

  1. President Trump attacks Goodyear in tweet
  2. Titan to Trump: We’re not the Goodyear you want to avoid
  3. Do tariffs and trade wars work?
  4. The increasing connection between new tyres, retreads and technology
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President Trump attacks Goodyear in tweet

Goodyear has been forced to release an official response after US President Donald Trump urged motorists not to buy its tyres in a social media message. On 19 August, the President rebuked Goodyear in an apparent critique of its “One Team” equality policies, saying: “Don’t buy GOODYEAR TIRES – They announced a BAN ON MAGA HATS”. He further suggests that motorists could “Get better tires for far less!” – pointedly undermining the company’s premium brand positioning and performance without reference to any tyre performance or price data.

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Related news:

  1. Titan to Trump: We’re not the Goodyear you want to avoid
  2. Trump, the presidential limo and its tyres
  3. Astronomical salaries – merely paid or actually earned?
  4. Trump puts 25% import tariff on Chinese aircraft tyres
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Cooper Tire breaks ground on USA distribution centre

A ceremony was held on 18 August to mark the start of work on Cooper Tire’s newest regional distribution centre in the USA. The 1 million square foot (92,900m²) facility in Whiteland, Indiana is located near the tyre maker’s Franklin distribution centre and will replace the existing site once it commences operations early next year.

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  1. Cooper Tire opens ‘central’ US warehouse
  2. Cooper Tires pausing production in North America, considering options in Europe
  3. Cooper Tires extends North America production pause
  4. Cooper relocates Indiana regional distribution centre
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Trico rebrands as First Brands Group, acquires US brakes, filtration companies

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Trico is reminding technicians of customer care best practice, which in turn leads to valuable sales opportunitiesTrico

The automotive replacement parts manufacturer, Trico Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio. The company said the adoption of its new identity “reflects its position as a multi-brand global player.” First Brands Group also announced the acquisition of two market-leading US manufacturing companies: brake parts specialist Brake Parts Inc (BPI) and filtration expert, Champion Laboratories Inc (Champ Labs).

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  1. Brembo reports 1H sales of 1.1468 billion, EBIT up 42%
  2. Brembo reports 12% EBIT growth
  3. Meritor names Chris Villavarayan as EVP and COO
  4. Brembo OE on Polestar 2
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Maestro to ‘conduct’ Michelin tyre & service operations

Michelin North America

Michelin is rolling out a new digital services platform for customers in the USA. The tyre maker is offering the cloud-based Maestro platform through its 2018-established Services and Solutions division with the aim of creating “a stronger, more effective working relationship between service providers, fleets and Michelin.”

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  1. Michelin acquires telematics provider NexTraq
  2. Michelin releases Tweel for commercial mowers
  3. North American launch for Agilis CrossClimate
  4. Goodyear to become Ryder’s preferred supplier in North America
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Kumho Georgia workers vote to unionise

Workers Kumho Tire’s Macon, Georgia factory have voted to join the United Steelworkers (USW) union after the final completion of an election last Autumn. According to the USW, workers sought representation to fight “low wages, hazardous working conditions and abusive treatment at Kumho, which ruthlessly harassed and bullied union supporters in an attempt to derail the organizing campaign”.

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Related news:

  1. Tom Conway appointed USW international president
  2. U.S. Senator to Goodyear: Workers are ‘tired of this corporate race to the bottom’
  3. Korea Development Bank could halt Kumho restructuring, trigger receivership
  4. Kumho plant workers vote for USW representation
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