BKT has become presenting sponsor of the LGT World Women’s Curling Championship. Contested on 30 April at the Canada Olympic Park in Calgary, Canada, the World Curling Federation event is the second to receive BKT sponsorship; the OTR and agricultural tyre manufacturer was the title sponsor of the World Men’s Curling Championship in Calgary between 2 and 11 April. BKT said the number of curling enthusiasts has grown significantly worldwide over the last two years and the sport is particularly popular in key markets for the brand, like Canada’s rural population.
Apollo Tyres aims to gain a foothold in the North American commercial vehicle market with tyres produced at its plants in Europe and India. The roll-out of commercial vehicle tyres in the USA and Canada follows the introduction of a comprehensive passenger vehicle range, but this time the tyre maker will market its products under the Apollo brand rather than as Vredestein tyres. Apollo Tyres says the launches of both ranges have been preceded by years of in-market research and planning.
Canada-based Tyromer is building a factory Arnhem, the Netherlands as a pilot before bringing it circular rubber products to the European market. Tyromer told investment bodies that it will fine-tune and exhibit its recycling technology at its new Dutch facility in order to sell the process to third parties. Located at Kleefse Waard Industrial Park (IPKW) in Arnhem, the factory is currently being ready to start early in the summer of 2021. The location employ approximately 12 people.
With a new warehouse in Ancaster, Ontario, Bridgestone anticipates serving tyre dealers and customers in Canada with greater agility. The CA$65 million (£37.7 million) facility can hold up to 570,000 tyres and enables Bridgestone Canada to reduce transportation costs and shorten time-to-market for products in the country’s eastern region.
Pre-Q Galgo Corporation has hired Ron Elliott to be its marketing manager in North America. In his role, Elliot will be responsible for leading the marketing direction of the long-term growth strategy for the Pre-Q Galgo brand throughout the United States and Canada.
A new all-Porsche racing series commences in the USA and Canada next year, and Yokohama will serve as control tyre. The Porsche Sprint Challenge North America is a three-class series contested by the current and previous generations of Porsche 991 GT3 as well as the 718 Cayman Clubsport. All cars will race on Yokohama Advan racing tyres, with the Advan A005 slick the rubber of choice on dry tracks and the Advan A006 serving as wet weather tyre.
The launch of the VW ID.3 marked the debut of Bridgestone’s materials-reducing Enliten technology. Volkswagen has decided against selling the ID.3 in the USA, but this doesn’t mean drivers across the pond will miss out on Enliten. Bridgestone Americas says its Alenza Sport A/S with Enliten technology has been specified as original equipment on select models of the 2021 Nissan Rogue. The Rogue is the first vehicle in the USA and Canada to be fitted with tyres featuring the technology.
Sumitomo Rubber North America is set to increase prices the price of Falken and Ohtsu branded passenger, light truck and medium truck tyres in the US and Canada on as well as implementing inline adjustments on a per size basis.
Recycled plastics will become a raw material within new tyres in future. This is a key intended application of a technology that the Michelin Group is exploring under a new joint development agreement with Canadian firm Pyrowave. Michelin ultimately intends to invest more than 20 million euros in the joint development agreement and combine its industrial know-how with Pyrowave’s expertise.
Goodyear has announced Kadex Aero Supply as an aviation distributor. The family-owned Canadian business has been distributing parts from more than 50 manufacturers to operators ranging from general aviation to airlines since 1994. Goodyear wants the partnership to expand its reach in Canada.
Dutch tyre brand Vredestein, part of the Apollo Tyres family since 2009, is a name well-known amongst European motorists. This isn’t the case in the USA and Canada, where Vredestein’s only enjoyed a niche following in past years. Apollo Tyres now intends to change this – in September it launched a “comprehensive brand offensive” there backed by a full range of new tyre lines explicitly designed for and developed in North America.
Establishing offices in Canada and the USA last year have helped Magna Tyres Group gain a foothold in the North American off-highway tyre market, and the company reports demand for its products “rising rapidly” since the US office opened its doors in September 2019. A new sales manager now joins this office. Ryan Cusick has come on board to help Magna Tyres “focus even more on the brand presence, the distribution network and relationship with current and new customers.”
Goodyear has landed a major fleet deal in North America, having been named Ryder System Inc.’s preferred supplier of new and retreaded tyres as well as tyre management solutions across the United States and Canada. This partnership will officially commence on 1 January 2021.