Dutch tyre brand Vredestein, part of the Apollo Tyres family since 2009, is a name well-known amongst European motorists. This isn’t the case in the USA and Canada, where Vredestein’s only enjoyed a niche following in past years. Apollo Tyres now intends to change this – in September it launched a “comprehensive brand offensive” there backed by a full range of new tyre lines explicitly designed for and developed in North America.
Establishing offices in Canada and the USA last year have helped Magna Tyres Group gain a foothold in the North American off-highway tyre market, and the company reports demand for its products “rising rapidly” since the US office opened its doors in September 2019. A new sales manager now joins this office. Ryan Cusick has come on board to help Magna Tyres “focus even more on the brand presence, the distribution network and relationship with current and new customers.”
Goodyear has landed a major fleet deal in North America, having been named Ryder System Inc.’s preferred supplier of new and retreaded tyres as well as tyre management solutions across the United States and Canada. This partnership will officially commence on 1 January 2021.
A team of chemists at Canada’s McMaster University claim to have discovered an innovative way to break down and dissolve the rubber used in tyres. They believe their process could lead to more efficient methods of recycling.
Martins Industries has integrated Magnum+ into its brand portfolio of tyre equipment and products by acquiring M & R Tire Products. According to the company, Magnum+ is a brand of high-precision tyre balancing beads that are described as “a revolutionary alternative to traditional wheel weight balancing”.
Hankook will serve as the official tyre of Hockey Canada until 2024 thanks to an expansion of the relationship between the association and Hankook Tire Canada. Through the partnership. Hankook Tire’s local operation will support Hockey Canada’s efforts to engage fans and grow the game, participate in its signature events and will act as an international partner at various championships.
Gratomic Inc., a Canadian company focused on the mine to market commercialisation of graphite products, reports positive results from extensive testing of its graphene-enhanced tyres. It views these results as a “breakthrough in tyre technology that warrants deployment into the global tyre market.”
Michelin North America says that prices for selected Michelin and BFGoodrich passenger and light truck tyres will increase by up to five per cent from 1 September. Specific details haven’t been publicly announced – Michelin invites its customers to “discuss details concerning the price increase directly with account managers.”
The deadlines set out in two of the memoranda of understandings signed between Scandinavian Enviro Systems (Enviro) and firms based in Denmark, the USA and Canada last year may have passed, yet Enviro says this “will not affect the outcome of the negotiations or the possibility of opening the various plants.” The Swedish company still expects to establish joint venture tyre recycling plants with all three partners in the not too distant future.
A new tyre’s a new tyre and a retread is a retread, right? The answer to this seems to depend on where the question is asked. The Retread Tire Association (RTA) is concerned that anyone asking this in Canada may receive the wrong answer, and this may become problematic for retreaders.
Michelin’s all-season tyre for light commercial vehicles will be available in the USA and Canada as of 1 April. Michelin North America has released the range seen in the UK and Europe in five C-Metric sizes, offering fitments to European van platforms that have become increasingly popular in the North American market. The Agilis CrossClimate name has also been given to a LT-Metric tyre designed specifically for ¾- and 1-ton pick-up trucks and vans. This product can be identified at a glance by its non-directional tread pattern; the LT-Metric range covers 16 sizes.
Magna Tyres Group is expanding its network of offices and distribution into the United States and Canada. According to the company, Magna Tyres Group will start its expansion into the North American continent with an office in Canada.
Michelin North America has announced increases for US national account prices of up to eight per cent for all commercial brands, products and services. The new pricing takes effect 1 December 2018. Separately, prices for car, light truck and two-wheeler tyres sold under the Michelin, BFGoodrich and Uniroyal brands in the United States and Canada will increase by up to five per cent, effective 1 January 2019.
Canadian tyre wholesaler Groupe Touchette Inc. has extended its market coverage in that country by acquiring Atlas Tire Wholesale Inc., a distributor with a strong presence in the Ontario region. According to Groupe Touchette, it does not intend to reorganise the businesses apart from “a few adjustments that may be necessary.” The plan is for the two companies to gradually integrate the Ontario market over the next year.