Tyre brand fidelity lower amongst younger consumers – US study

11th April 2016 | 0 Comments
 
Tyre brand fidelity lower amongst younger consumers – US study

The results of the latest J.D. Power study into original equipment tyres in the US market shows higher levels of openness towards less-established tyre brands amongst younger consumers than their older counterparts. While established tyre brands still possess the highest consideration rates amongst all generations, Generation Y and Generation X consumers are more likely to consider brands that are smaller or newer to the US market.

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Category: International News

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