Motoring journalist and television personality Fuzz Townshend has become the first ever face of Landsail Tyres. Townshend has vast experience as a mechanic and expertise in car restoration. In appointing him its brand ambassador, Landsail calls Townshend “a trusted and well-respected figure in the motoring industry.” Landsail tyres, manufactured by Sentury Tire, are popular in the UK. The brand estimates that one in every 25 tyres on UK roads is a Landsail product. The new appointment represents the latest move to increase the awareness of the brand among consumers.
During The Tire Cologne show, which took place in May, we spotted the Landsail Qirin EV concept tyre on the stand of wholesaler Inter-Sprint. It is a concept no longer, as Qingdao Sentury Tire officially debuted the tyre yesterday.
Sentury Tire, the tyre manufacturer behind the global Landsail tyre brand, has outlined its plan to construct a 522.59 million euro car and light truck tyre plant in the Galicia region of northwest Spain. Qingdao Sentury Tire Co, Ltd’s board of directors approved the proposal to build capacity for 12 million high performance and light commercial tyres on a three-year schedule at a meeting in the last quarter of 2021, announcing this intention to the Shenzhen Stock Exchange on 19 December. The company has implemented a 100 per cent owned subsidiary, Sentury Tire (Spain) Co, Ltd, via its Hong Kong trading company for the project, and wants to ramp up production in two phases; it expects the plant to reach 50 per cent capacity (six million tyres) after two years, with the second half added after three years. Sentury wants to achieve these milestones in 2024 and 2025 respectively, pending construction conditions in Spain and the availability of funding, which Sentury plans to self-raise.
The growth of the electric vehicle market is reaching a stage where early adopters are beginning to invest in maintaining their vehicles in greater numbers. Electric vehicles are generally heavier with a different weight distribution to cars with internal combustion engines, but tyre brand Landsail contends that drivers do not need to spend big on dedicated electric vehicle tyres. It says its LS588 and LS388 ranges offer a range of options with the correct load and speed rating for EVs.
Landsail Tyres has begun the second year of its partnership with Premier League side Leicester City. The team started strongly with the Foxes lifting the first silverware of the domestic season, the Community Shield as the 2020/21 FA Cup winners beat Premier League champions Manchester City at Wembley. As official tyre partner of the Foxes, this season is the first since Landsail signed to be played in front of capacity crowds.
The Maxxis Premitra HP5 has capped a run of impressive tyre test results by winning Swedish magazine Vi Bilägare’s 225/45 R17 contest. The flagship global brand of Taiwanese manufacturer Cheng Shin beat premium tyres from Goodyear (EfficientGrip Performance 2 in second), Continental (PremiumContact 6 in third, alongside Nokian’s Hakka Blue 2), Michelin (Primacy 4 in fifth), and Pirelli (Cinturato P7 C2 in sixth) in the test, conducted in Mireval, France. The test ranked tyres based on wet handling, braking and cornering grip, curved and straight aquaplaning, dry handling and braking, fuel consumption, noise, comfort and rolling resistance.
Qingdao Sentury Tire Co., Ltd. has appointed Martin Winter as global technical director OE. Winter has more than 20 years’ experience of working in original equipment tyre development with Continental, Goodyear, and most recently Hankook. Sentury Tire states that Winter will work to establish relationships with leading original equipment manufacturers. Sentury is seeking to “establish and increase a competitive partnership and relationship” with European and global light vehicle makers. Manufacturing from its base in Qingdao, China and in Thailand, Sentury is primarily known for its Landsail brand in the UK and Europe.
Oak Tyres is marking 40 years in business – and of consecutive years of “sales growth” in 2020. The independently owned company, which is a founder member of Grouptyre, says that its sustained progress is down to its service-led philosophy: “If we provide a better service than our competitor, great things will happen” – its guiding statement since its establishment in 1980. Today, Oak has become one of the largest independent tyre wholesalers in the UK. It has more than 500,000 sq ft of warehouse space across its Haydock, St Helens, Manchester, Leeds and Tyne and Wear sites. In the last decade in particular, Oak’s distribution of two successful brands from the Far East – Landsail and Evergreen, both exclusively distributed – has supported impressive market penetration for both. Since 2015, Oak has established its own global private tyre brand, Davanti, which at the last count is present in more than 60 countries.
Landsail Tyres is the new Official Tyre Partner of Leicester City. The Sentury Tire brand has signed a multi-year deal with the Premier League football club, starting this season. The brand has excellent penetration in the UK tyre market, distributed by Grouptyre, and is present in more than 100 countries globally. It says the partnership with Leicester City is part of its strategic development plan. It will be “a core pillar of its marketing strategy.” The brand hopes to benefit from enhanced exposure across Leicester City’s digital channels as well as on matchdays at the King Power Stadium.
Noting the more extreme UK climate, Landsail has built a cold weather range for the market, led by its Landsail 4Seasons all-season tyre, while also providing options for British drivers considering more specialist winter tyres for the first time.
Disabled driving charity Speed of Sight and Landsail Tyres have announced a major extension of their title sponsorship deal for 2019. In 2018 the Manchester-based charity used the partnership to extend its reach across the UK, offering more car enthusiasts with disabilities the chance to enjoy the thrill of driving on a track day than ever before.
The leading growth in new car sales of SUVs has led to a surge in demand for tyres in this lucrative market. While premium tyre manufacturers have naturally led the way in this segment, meeting the demands of their original equipment customers, themselves expanding and innovating in the segment to offer greater choice to consumers, sub-premium manufacturers have followed suit, giving wholesalers the opportunity to distribute higher margin products, and create a tiered range of products to address this segment.
Large investments in research and technology over the last few years have enabled Grouptyre’s exclusive brands to develop some excellent alternatives within the competitive high performance market at realistic and affordable prices. The wholesaler notes that tyre retailers are demanding increased diversity in the high performance market to meet the wide range of consumer demands at all price points.
Driving charity Speed Of Sight and Landsail Tyres have launched a new partnership for 2018. The Manchester-based organisation uses specially adapted high-performance cars to offer track day experiences for individuals with disabilities, including the blind and partially sighted. Landsail will support SOS in fundraising efforts and at awareness events.