Oak Tyres is marking 40 years in business – and of consecutive years of “sales growth” in 2020. The independently owned company, which is a founder member of Grouptyre, says that its sustained progress is down to its service-led philosophy: “If we provide a better service than our competitor, great things will happen” – its guiding statement since its establishment in 1980. Today, Oak has become one of the largest independent tyre wholesalers in the UK. It has more than 500,000 sq ft of warehouse space across its Haydock, St Helens, Manchester, Leeds and Tyne and Wear sites. In the last decade in particular, Oak’s distribution of two successful brands from the Far East – Landsail and Evergreen, both exclusively distributed – has supported impressive market penetration for both. Since 2015, Oak has established its own global private tyre brand, Davanti, which at the last count is present in more than 60 countries.
Landsail Tyres is the new Official Tyre Partner of Leicester City. The Sentury Tire brand has signed a multi-year deal with the Premier League football club, starting this season. The brand has excellent penetration in the UK tyre market, distributed by Grouptyre, and is present in more than 100 countries globally. It says the partnership with Leicester City is part of its strategic development plan. It will be “a core pillar of its marketing strategy.” The brand hopes to benefit from enhanced exposure across Leicester City’s digital channels as well as on matchdays at the King Power Stadium.
Noting the more extreme UK climate, Landsail has built a cold weather range for the market, led by its Landsail 4Seasons all-season tyre, while also providing options for British drivers considering more specialist winter tyres for the first time.
Disabled driving charity Speed of Sight and Landsail Tyres have announced a major extension of their title sponsorship deal for 2019. In 2018 the Manchester-based charity used the partnership to extend its reach across the UK, offering more car enthusiasts with disabilities the chance to enjoy the thrill of driving on a track day than ever before.
The leading growth in new car sales of SUVs has led to a surge in demand for tyres in this lucrative market. While premium tyre manufacturers have naturally led the way in this segment, meeting the demands of their original equipment customers, themselves expanding and innovating in the segment to offer greater choice to consumers, sub-premium manufacturers have followed suit, giving wholesalers the opportunity to distribute higher margin products, and create a tiered range of products to address this segment.
Large investments in research and technology over the last few years have enabled Grouptyre’s exclusive brands to develop some excellent alternatives within the competitive high performance market at realistic and affordable prices. The wholesaler notes that tyre retailers are demanding increased diversity in the high performance market to meet the wide range of consumer demands at all price points.
Driving charity Speed Of Sight and Landsail Tyres have launched a new partnership for 2018. The Manchester-based organisation uses specially adapted high-performance cars to offer track day experiences for individuals with disabilities, including the blind and partially sighted. Landsail will support SOS in fundraising efforts and at awareness events.
Landsail’s SUV tyre range has been created with options to suit all driving styles, according to the company.
For drivers of premium SUVs or sport versions there’s Landsail’s newest addition, the LS588 SUV. This Ultra High Performance tyre has low-profile fitments up to 24 inches. What sets it apart is a 3D block which helps the tread wear dynamically to preserve grip for longer.
Setting foot inside the entrance of Oak Tyres’ new Newton-le-Willows headquarters, it is clear that the company has made a conscious decision to present a stride forwards in the professionalism of its operations. Renovations to the previously semi-derelict three floor building were taken on as a special project headed by the company’s Gary Cross around 18 months ago; “almost finished” when Tyres & Accessories visited, a strong, corporate aesthetic has been employed, with colours and imagery from the Oak Group’s own Davanti tyre brand, as well as exclusively distributed lines, such as Landsail, added to Oak’s red and greyscale CI.
As the UK’s leading economy brand, Landsail has also produced models for the 4×4/SUV sector with its CLV1 and CLV2 patterns from its highly automated, Industry 4.0 Qingdao Sentury Tire plant. Both patterns are designed to give SUV drivers improved all-weather grip and added durability for both on road and off road surfaces.
Demand for all-season tyres suited to both summer and winter driving conditions is rising in Europe, and in response to this trend an all-new Landsail range was brought to market last year. The Landsail 4-Seasons is produced in car and van tyre patterns, with a total of 25 dimensions available.
Juno Racing Cars has selected Landsail as its original equipment tyre. Reporting the arrangement, Landsail manufacturer Qingdao Sentury Tire Co., Ltd states that it produces eight different types of 13-inch formula racing tyre, and these will be fitted as the original tyre on all Juno vehicle models, including the F1000, CN2016 and SSE.