Landsail named official tyre partner of Leicester City

Landsail Tyres is the new Official Tyre Partner of Leicester City. The Sentury Tire brand has signed a multi-year deal with the Premier League football club, starting this season. The brand has excellent penetration in the UK tyre market, distributed by Grouptyre, and is present in more than 100 countries globally. It says the partnership with Leicester City is part of its strategic development plan. It will be “a core pillar of its marketing strategy.” The brand hopes to benefit from enhanced exposure across Leicester City’s digital channels as well as on matchdays at the King Power Stadium.

Sean Maddocks, UK & Ireland sales director for Landsail Tyres, said: “Partnering with Leicester City is a fantastic moment for us as a brand. We’re not only working with one of the biggest clubs in the country, but also the biggest football league in the world.

“Landsail Tyres are trusted by millions of drivers, both here in the UK and across the world and it’s a privilege for us to be associated with the Club.”

“This deal gives us the opportunity to introduce Landsail to Foxes supporters wherever they are and add real brand value for our network of Landsail retailers.”

Harj Hir, head of partnerships at Leicester City, said: “We’re excited to start our partnership with Landsail Tyres and are really looking forward to working with them to help maximise their brand visibility across the UK and global markets.”