Sentury Tire, the tyre manufacturer behind the global Landsail tyre brand, has outlined its plan to construct a 522.59 million euro car and light truck tyre plant in the Galicia region of northwest Spain. Qingdao Sentury Tire Co, Ltd’s board of directors approved the proposal to build capacity for 12 million high performance and light commercial tyres on a three-year schedule at a meeting in the last quarter of 2021, announcing this intention to the Shenzhen Stock Exchange on 19 December. The company has implemented a 100 per cent owned subsidiary, Sentury Tire (Spain) Co, Ltd, via its Hong Kong trading company for the project, and wants to ramp up production in two phases; it expects the plant to reach 50 per cent capacity (six million tyres) after two years, with the second half added after three years. Sentury wants to achieve these milestones in 2024 and 2025 respectively, pending construction conditions in Spain and the availability of funding, which Sentury plans to self-raise.
Qingdao Sentury Tire Co., Ltd. has appointed Martin Winter as global technical director OE. Winter has more than 20 years’ experience of working in original equipment tyre development with Continental, Goodyear, and most recently Hankook. Sentury Tire states that Winter will work to establish relationships with leading original equipment manufacturers. Sentury is seeking to “establish and increase a competitive partnership and relationship” with European and global light vehicle makers. Manufacturing from its base in Qingdao, China and in Thailand, Sentury is primarily known for its Landsail brand in the UK and Europe.
Having received approval back in June, Qingdao Sentury Tire has successfully completed its Initial Public Offering (IPO) and is now listed on the Shenzhen Stock Exchange (China) as of 11 September 2020. 11 per cent of the company’s shares were valued at 1.31 billion yuan (162 million euros; £149.859 million) by investors, resulting in a theoretical total valuation of 1.47 billion euros. The offered shares offered were oversubscribed 2887 times over. But what is the company planning to do with its newly-raised funds?
The latest global tyre market share figures from tyre industry analyst Astutus Research show how long-established, leading players headquartered in Japan, Europe, and North America have seen their volume share diminish, while Chinese, ASEAN, and selected other markets’ tyre manufacturers’ share has risen. The analyst states that in aggregate, the ten leading PCLT tyre manufacturers based in Japan, Europe and North America (J-E-NA) have lost almost 6 percentage points of market share since the end of 2011 (OE and replacement segments combined, volumes in tyre units). In part this reflects a strategic choice of some to focus on the higher value premium segments of the market.
Qingdao Sentury Tire reports that its aviation tyres have gained MDA (Modification Design Approval) certification by the Civil Aviation Administration of China (CAAC) following take-off and landing tests conducted using a Boeing 737 at Yantai Laishan Airport in Shandong Province late last year. This MDA certification, the first given to a privately-owned tyre manufacturer in China, approves Sentury aviation tyres for sale and use within the country.
Back in the middle of November, Sentury Tire launched its first run-flat tyre under the Landsail brand name. Now the Landsail 255/55 R18 109V all-season run flat tyre ha been developed and tested, Sentury has taken it to the market and says: “This new product is the evidence of Sentury’s strength of innovation” and is a justification of the firm’s ‘“Top Ranked Product is Made in China” advocacy’.
Initial data suggests graphene tyres offer 1.5x better rolling resistance and better mileage, braking 2016 has been the year that graphene has been most clearly and most publically associated with tyres. And with initial reports suggesting this material could have a dramatic effect on rolling resistance (and therefore emissions) as well as treadwear, it seems […]
Sentury and Huagao launched their first electrostatic conducting graphene tyre at the 2016 China International Graphene Innovation Conference (GrapChina) on 22 September. The launch comes less than a month after Sentury and Huagao officially announced their cooperation on the product.
Shangdong Hengyu Technology has become the latest tyre manufacturer to announce that it is making tyres based on the Nobel Prize-winning material graphene. Other firms using graphene in tyres include bicycle tyremaker Vitorria and fast-growing Chinese manufacturer Sentury Tire.
According to the company supplying Hengyu with Graphene (The Sixth Element Materials Technology), Shangdong Hengyu has developed “tyre formulations” that the companies say demonstrates the positive impact of graphene on the performance of tyres.
Sentury Tire has selected a plot of land just outside LaGrange, Georgia as the location for its US$500 million US tyre factory, according to various local news sources. Reports in local US newspapers suggest that the decision was made on Thursday 1 September – at which point the choice was between the shortlist of the reportedly successful Georgia location and the Memphis Regional Megasite in Tennessee.
CEOs and experts from China’s leading companies gathered in Shanghai and Beijing to explore how smart manufacturing will deliver value to the manufacturing industry and support government initiatives including China Manufacturing 2025. Hosted by Rockwell Automation “The Connected Enterprise CEO Forum” was led by Rockwell Automation’s new president and CEO, Blake Moret. However the interesting point from a tyre industry perspective is that the firm revealed that it is helping any unnamed Chinese tyremaker construct a factory in the US.
Step off the plane and into a car at Qingdao airport and it won’t be long before you see a Sentury Tire billboard. While this particular Chinese tyre manufacturer isn’t a global player, it is rapidly internationalising and is selling millions of tyres in Europe (many of which end up in the UK). The firm is expanding very quickly and recent high-profile appointments and off-shore factory investment announcements suggest the firm is well and truly on a growth path. Towards the end of 2015, Tyres & Accessories met with export sales manager Hellen Yang and Davanti vice-general manager Wilson Zhang for a tour of the firm’s large and very modern factory near Qingdao airport.