With Landsail and Grouptyre celebrating their third anniversary this June, the two firms have announced that the partnership is now selling over 1.5 million units a year. Grouptyre became the sole distributor of Landsail in the UK and Ireland when the deal was struck three years ago and, according to both the partners and the unit sales figures, the relationship has gone from strength to strength since then.
Target Tyres in Sowerby Bridge is reporting increased business in its first year as a Landsail key dealer. An independent tyre company, Target Tyres specialise in a full range of car, SUV and van tyres.
As winter tyre specialists Target Tyres were also attracted by the Landsail winter tyre range. Target’s exclusive Winter Tyres Club offers customers who buy winter tyres from them free storage for their seasonal tyres, discounted re-fitting and fitting reminders.
Sentury Tire brand Landsail has appointed Leigh Melling as its new UK brand manager. Peter Cross, representing Landsail, said: “We’re looking forward to working with Leigh to keep driving the Landsail brand forward. We’re continually looking to develop our dealer offer and sales strategies and the vision and skills Leigh brings will be integral to this.”
Qingdao Sentury Tire has already stated its intention to become a player in the aviation tyre business, and in June 2014 the tyre maker received its first airworthiness certificate from a civil aviation authority (a Chinese Technical Standard Order Authorisation issued by the Civil Aviation Administration of China) ahead of the start of aviation tyre production later in the year. Now the company reports that on 29 December 2014, the AVIC (Aviation Industry Corporation of China) Fund of China invested RMB 400 million (£42.2 million) in Sentury Tire and become its strategic partner.
To loosely paraphrase the 2012 Taylor Swift song, Sentury Tires America is never, ever getting back together with the CLV6 tyre. In a statement released 19 February, Toyo Tire Holdings of Americas Inc. shared that Sentury has “agreed to never produce the original CLV6 tyre that was displayed at the 2012 SEMA Show or any tyre with a similar tread design” as part of the settlement it has reached with Toyo. The CLV6 was viewed by Toyo as an infringement of its United States design patent for the tread design used on its Nitto Motivo tyre.
While still relatively new to the UK, Grouptyre-distributed Landsail gave itself its biggest marketing platform yet when it became title sponsor of Autosport International 2015’s Performance Car Show. The Sentury Tire brand has already clocked some impressive sales figures in the UK, and the brand’s representatives talked of being “keen to give the brand the profile it deserves”. With a number of performance tyres, Landsail targeted the show as an opportunity to speak to “the right trade and consumer audiences,” as well as getting the product in front of end-consumers.
Landsail has launched a new UK website to showcase its growing range in the week they will present the Performance Car Show at Birmingham’s National Exhibition Centre (NEC). The new website has been developed to accommodate Landsail’s extensive range, which has expanded from 100 sizes in 2012 to 225 sizes today, and will be featured at the show. Landsail had a successful year in 2014, having acquired new dealers; accelerated investment in engineering and production; planned a new factory in Thailand; and manufactured its first aircraft tyre. The brand also made its Brityrex debut, with manufacturer Sentury Tyre.
Landsail Tyres has confirmed its sponsorship of the 2015 Performance Car Show, in association with Autocar and PistonHeads.com. The leading UK exhibition dedicated to enthusiasts of sports and performance cars, held at the National Exhibition Centre (NEC) in Birmingham, on 8-11 January 2015. The brand, manufactured by Qingdao’s Sentury Tire and distributed in the UK by Grouptyre member Oak Tyres, will communicate with visitors about the depth and breadth of its range, with high performance, ultra high performance, and SUV fitments. The manufacturer, founded in 2009, has been moving to differentiate itself in a populous field of Chinese tyre brands selling into the UK. At the beginning of December it stated that it would offer tyres for magazine testing to prove the quality of its products, having presented some eye-catching European tyre labels at its Reifen debut.
Landsail tyres, which are produced by Qingdao Sentury Tire Co. Ltd in China’s Shandong province, are offering their tyres for magazine testing in a bid to demonstrate the quality of its products. According to the company, the move made as the Landsail brand reaches its fifth anniversary, follows accelerated investment in engineering, production capabaility, and […]
Sentury Tire has produced the first Landsail-branded aircraft tyres. The new tyre can be fitted on Boeing 737-600, 737-700, 737-800 and 737-900 models that have a maximum take-off speed of 362km/h. Sentury told Tyrepress at Brityrex 2014 that it would produce 10,000 aircraft tyres each year. The manufacturer passed the necessary civil aviation standards for this […]
A group of “leading rubber processors from China” are set to visit Thailand, Indonesia and Myanmar to survey sites to establish rubber plants in the next week or so. Thailand’s The Nation reports that about 10 rubber processors from Shandong province and representatives from the China Council for the Promotion of International Trade are scheduled to visit Indonesia, Myanmar (Burma) and Thailand between 19 and 25 November.
The group reportedly consists of around 50 representatives from both companies and government agencies. It will reach Thailand on 23 November where it will stay for two to three days with a view to considering “opportunities to invest in the South and Northeast, the country’s major rubber tree growing areas”.