Davanti Tyres launched its new flagship tyre, the ultra-high performance Protoura Sport, in early 2021. The brand says the development of the premium pattern complements its existing DX640 UHP product, giving drivers more choice within the range. “With Protoura Sport we have taken the latest in tyre engineering innovation and created a new benchmark in our UHP offering,” said Davanti’s development director, Gary Cross.
As fleet managers explore the transition from internal combustion to electric vans, Davanti is pitching its DX440 offers as an all-purpose tyre solution.
According to the company, Davanti’s DX440 light commercial van tyre is not only a popular choice for delivery drivers and tradesmen driving traditional internal combustion engine (ICE) vans, it is also the 100 per cent OE tyre for the electric VN5 van from LEVC (the London Electric Vehicle Company).
Everton in the Community and Davanti Tyres are distributing school uniforms to pupils from Liverpool’s most socially deprived areas. The football club’s official global tyre partner has donated £10,000 to support the distribution of more than 480 complete school uniforms. The uniforms will be given to children from the most disadvantaged wards across Merseyside, whose families have been hit hard financially by the long-term effects of the pandemic.
Off-road rally legend Edd Cobley will compete in the British Cross Country Championships in June on Davanti Terratoura A/T tyres. Cobley will pilot his new custom-built Land Rover 110 doublecab, Skippy 2.0 in the four-round national series. The three-time Land Rover Defender Rally Champion and Hill Rally Championship winner is one of the faces of Davanti’s Make It Happen campaign. The tyre brand will follow his exploits on its social media channels and website.
Marking the launch of its new flagship UHP tyre, Davanti unveiled Olympic legend Sir Chris Hoy as its Protoura Sport ambassador. No stranger to speed, Hoy retired from cycling as one of the most decorated Olympians in history, embarking on a new career in motorsport. He has since won races in the European LeMans Series and the GT4 24hr Series. He now competes in a range of codes from rallycross to endurance to the Porsche Mobil 1 Supercup. “We are proud to welcome Sir Chris to the Davanti family,” said Davanti Tyres general manager Peter Cross. “As someone with a reputation built on elite-level performance, both on two wheels and four, he perfectly embodies Protoura Sport.”
Davanti has launched its new ultra-high performance tyre for the premium vehicle market, the Protoura Sport. The brand calls the Protoura Sport its “most advanced car tyre,” with “decades of engineering expertise” and “thousands of miles of testing” going into its development. “With Protoura Sport, we’ve created a tyre with many new and innovative features,” said Davanti Tyres general manager Peter Cross. “This tyre sets a new bar for responsiveness, handling and performance. It’s at one with the driver.” Davanti previewed the tyre just over a year ago at its first international dealer conference, where it discussed development plans for its range and brand development. It had previously previewed the tyre at 2019 trade shows.
With a growing number of SUVs on the roads – both ICE and electric – there is an increasing need for high-performance tyres that can handle heavier loads without sacrificing performance. Whether you need a sporty, lower-profile tyre or a more traditional offering, company representatives say Davanti Tyres has a range that addresses such demands.
With the pandemic situation continuing to place 2021 motorsport series in doubt, racers are preparing to get involved in Esports. While digital competition has been a growing trend for several years, interest in digital motorsport spiked in response to the suspension of series across Europe in 2020. A leading Mini Challenge competitor, Dan Zelos is looking forward to his return to the track on 16 January, as the championship’s official eSeries commences. Zelos is supported by Davanti Tyres; the UK tyre brand will also boast a presence in the competition as Zelos pilots his Davanti-branded Mini around virtual versions of every circuit on the 2021 calendar.
The Davanti tyre brand has been supporting emergency services in the UK and Poland by supplying tyres and training to certain ambulance and complex hazard services.
First, while the pandemic has reduced miles driven across the UK, off road expert Edd Cobley has been training key workers to be ready to respond to complex situations – all on Davanti Terratoura tyres.
Davanti Tyres is opening a European Development Centre at Applus+ IDIADA. The brand, owned by the UK’s Oak Group, says the centre will “spearhead its next-generation tyre design.” Davanti has previously used the Spanish facility, located in the northeast of the country near Barcelona, in the development of its tyres. It says the facility will allow its research and development team to experiment more with innovative new designs and materials, speed up new product development, and enhance ongoing testing and improvement of its existing range. General manager Peter Cross calls the move “the biggest step Davanti has taken since we brought our first tyre – the DX390 – to market.”
Davanti and Evergreen have joined premium brands in hailing 2020 as “a big year for electric vans.” The trend towards electric vehicles in the light commercial sector has gathered pace as van manufacturers announced new models. Meanwhile the Covid-19 pandemic served to underline the importance of delivery drivers to the economy. Delivery giant UPS placed an order for 10,000 electric vans over the next four years. Currently in the UK, there are 10,300 electric vans registered. Davanti, the Oak Group’s tyre brand, and Evergreen for which its wholesale arm serves as UK distributor both say they are prepared for the electrification of the van parc with their current products.
A subsidiary of Volvo- and Lotus-owner Geely, London Electric Vehicle Company has awarded Davanti Tyres its first OE approval. Davanti’s DX440 light commercial van tyre has earned 100 per cent OE approval for the company’s VN5 electric van, which has now entered full production.
Oak Tyres is marking 40 years in business – and of consecutive years of “sales growth” in 2020. The independently owned company, which is a founder member of Grouptyre, says that its sustained progress is down to its service-led philosophy: “If we provide a better service than our competitor, great things will happen” – its guiding statement since its establishment in 1980. Today, Oak has become one of the largest independent tyre wholesalers in the UK. It has more than 500,000 sq ft of warehouse space across its Haydock, St Helens, Manchester, Leeds and Tyne and Wear sites. In the last decade in particular, Oak’s distribution of two successful brands from the Far East – Landsail and Evergreen, both exclusively distributed – has supported impressive market penetration for both. Since 2015, Oak has established its own global private tyre brand, Davanti, which at the last count is present in more than 60 countries.
For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.
The Mini Challenge returns this weekend for its second set of races since its Covid-delayed start at Donington Park (1-2 August). The JCW field is linked to the British Touring Car Championship, both as a support series for the first time in 2020 and by virtue of its switch from Dunlop rubber to European sister brand Goodyear, which supplies the BTCC. The move to Goodyear, in the final year of its 2017 penned Dunlop supply deal, signifies the continued realignment of the Goodyear brand within motorsport. Having already returned to the international stage with top-flight series like the FIA World Endurance Championship, Goodyear wants to expand its presence in national series too. The Mini Challenge JCWs run on a variation of Goodyear’s new Eagle F1 SuperSport slick tyre range. The company stresses the strength of this move for the development of competitors looking to make the step up to the headline BTCC series.