Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4×4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
Davanti Tyres has appointed Najib Chakhtoura sales director for the Middle East and Africa, in order to establish a “permanent presence” in the region. Chakhtoura is tasked with developing relationships with new and existing distributors to increase the brand’s global reach and sales volume. He previously held senior roles developing premium brands across the UAE, Egypt, Saudi Arabia, Jordan, Kuwait and North and East Africa. Chakhtoura will establish a new regional office for Davanti to introduce the brand into new territories across North, East and West Africa, the Gulf States and the wider Middle East.
Vehicle customiser Sterling Automotive Design has signed a new partnership with Davanti Tyres. Blackburn-based Sterling is a new design house specialising in reimagining iconic vehicles with British style. Their work includes bespoke full-vehicle, premium customisations and lighter-touch enhancements to external bodywork or upholstery. Sterling brand director Doug Topott said fellow British brand Davanti shares “a similar ethos” to the company.
North West 4×4 Response has made Davanti its tyre partner. The crisis support charity will fit the brand’s all-terrain Terratoura as its official tyre. North West 4×4 Response volunteer drivers use their own 4×4 vehicles to provide access for midwives, firefighters, food and supplies to communities that are difficult to access.
Davanti reports that its strong recent growth “showed no signs of slowing in 2019” as the company launched its Terratoura all-terrain tyre. But, according to the company, Terratoura is just the first of a wave of next-generation projects the brand is working on.
Davanti has unveiled a major distribution deal with Dutch wholesaler Tyre Trading International (TTI) at Equip Auto in Paris. The British tyre brand, which is now distributed in more than 60 countries globally, inked the deal offering next-day delivery across France, Germany, and the Benelux countries at the event.
Davanti Tyres’ association with Portugal’s Autódromo Internacional do Algarve has continued, with the Oak Group brand making an annual visit to introduce new customers to its range. Davanti has been the official tyre of the AIA’s Racing School since 2017. The 2019 event saw 40 customers take on a series of driving challenges at the circuit to put the brand’s car tyres through their paces.
The latest Davanti Tyres project, the Protoura Sport, made its Far East debut at CITExpo in August. We caught up with Michael Eckert, sales director for mainland Europe, at the show. He told us that Davanti was currently testing the Protoura Sport prior to submitting the tyre to product certification firm IDIADA. “Volume production will probably then start before the end of this year, and the first Protoura Sport tyres should arrive in Europe in March or April 2020.”
The latest Davanti project – Protoura Sport – will make its Eastern debut at CITExpo in Shanghai. After appearances at Autopromotec and Automechanika Dubai, the developmental UHP tyre will be on display at the show to give Davanti partners in China, the Far East and Australasia an opportunity to take a closer look and ask the team more about their plans for the product.
Davanti Tyres has relaunched its website. The new site offers users more detail, including 4K animations demonstrating its products’ performance characteristics, a new tyre-matching system, and an updated Davanti dealer locator. Visitors can also register for Davanti’s Accidental Damage Guarantee and access exclusive content from Davanti’s partners, including Everton Football Club and the AIA Racing School at the Autódromo Internacional do Algarve.
The Autódromo do Algarve has agreed a three-year extension to its official tyre partnership with Davanti Tyres. The circuit, which plays host to the European LeMans Series, 24H Endurance Series, the FIM World Superbike Championship, and the Algarve Classic festival, is recognised for the technical challenge it poses to racers. The UK tyre brand, which launched its first tyre in 2015, describes the new deal as “a massive coup.”
Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.
Last winter, extreme cold weather in the UK and Europe caused chaos on and off road, making the increased mobility offered by 4x4s an attractive proposition. It is into this context that Davanti will launch its new Terratoura.