Algarve Product Experience extends Davanti’s first-year hot streak
Davanti’s first full year has seen the brand engage in a broad and intensive range of sales and marketing activities, led by a rapid fire trade show appearance schedule. Interest in the brand has been quick to ignite in its UK home market. The company’s management has consistently said the wildfire-like growth of Landsail – distributed by Grouptyre member and Davanti Tyres sister wholesaler Oak Tyres, and manufactured, like all of Davanti’s current products, by Qingdao Sentury Tire – in the UK has not been the focus; according to them Davanti wants to grow in a more controlled, brand-driven manner. So far the company has certainly more than fired a warning shot across the bows of other brands operating in the highly competitive aspirational mid-range sector of the UK market, while Davanti’s recent appointment of European sales director Michael Eckert, formerly of Sailun, Hankook and Michelin in his 21-year career, demonstrates its seriousness about growing into continental Europe. So this was an excellent time for the company to host its first dealer event; a three-day Product Experience trip at the Autódromo Internacional do Algarve.