Apollo Tyres building UK dealer network at ‘iconic venue’ events

6th February 2014 | 0 Comments
 
Apollo Tyres building UK dealer network at 'iconic venue' events
Apollo held the first of three early-2014 dealer events at the top of The Gherkin in Central London

Apollo Vredestein UK managing director Stuart Jackson revealed several strategic details with which Apollo plans to grow its brand in the UK. Apollo is to introduce a truck and bus tyre range and expand its passenger car tyre lines into a fourth generation, with a sizeable investment in UK marketing “to support brand growth.” The tyre manufacturer will also develop its links with Manchester United, both as a partner in a sports facility initiative and as a significant branding opportunity, with video and print marketing materials featuring the purple of Apollo and the red of the Stretford team.

The rest of this article is for subscribers only:
Log inSubscribe

Tags: , , , , , , , , , , , , , , ,

Category: Company News, Premium, Product News, UK News

[ + ]