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Pirelli develops bespoke Scorpion Zero for Land Rover Defender

Pirelli

Pirelli has created a bespoke new Scorpion Zero All Season SUV tyre as original equipment for the latest Land Rover Defender. The new development reinforces the manufacturer’s partnership with Land Rover. Work on the bespoke tyre was begun at Pirelli’s factories in Carlisle and Milan, with Pirelli engineers working closely with their Land Rover counterparts. Over the full course of the intensive development programme, testing was conducted all over the world in the most extreme conditions possible, Pirelli adds.

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Davanti supports emergency services with training and tyres

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Davanti

The Davanti tyre brand has been supporting emergency services in the UK and Poland by supplying tyres and training to certain ambulance and complex hazard services.

First, while the pandemic has reduced miles driven across the UK, off road expert Edd Cobley has been training key workers to be ready to respond to complex situations – all on Davanti Terratoura tyres.

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  1. Davanti unveils wave of new product, partnership news at first conference
  2. Davanti markets its SUV tyres as premium alternatives
  3. Terratoura leading new generation of Davanti tyres
  4. North West 4×4 Response fits Davanti Terratoura tyre
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Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic

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One way or another 2020 has been an eventful year for all of us. The same is true at Apollo Tyres where, at a global level, the company has had to navigate pandemic-related production pauses and restarts along with new factory openings and the decision to enter the two-wheel segment. At the same time as continuing to develop the Apollo brand, the company has also given the Vredestein brand a big push during the last month or so. First, with the launch of a new all-season range, then with the introduction of a new North American tyre line-up and – in order to support both – a pitch-side advertising partnership with Manchester United football club. Tyres & Accessories recently interviewed Neeraj Kanwar, vice chairman and MD, Apollo Tyres Ltd in order to find out more.

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  1. All-season tyre growth, especially for premium brands – GfK
  2. Davanti unveils wave of new product, partnership news at first conference
  3. Apollo Tyres building UK dealer network at ‘iconic venue’ events
  4. Apollo Tyres opens €475 million greenfield Hungarian plant
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SUV all-season test: Auto Bild Allrad finds 5 excellent tyres

Introducing its 2020 all-season tyre test, Auto Bild Allrad comments that these particular products weren’t always highly regarded. Their reputation was tarnished with allegations of compromise; rather than a true alternative to summer or winter tyres, they were viewed as a choice best suited to drivers who demanded little from their tyres. In the words of the specialist 4×4 and SUV magazine, an all-season tyre “used to be a bad summer tyre and then, in the second half of the year, a bad winter tyre.” But its current test shows that the story is very different today.

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  1. Year-round all-rounders: Auto Bild tests its all-season tyre finalists
  2. 4×4 tyre sales remain strong, but SUV sub-segment growing twice as fast
  3. All-season tyre growth, especially for premium brands – GfK
  4. SUV winter test: A win for Goodyear, budget tyre dangerous
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A burning issue: what tyres keep fire departments on the roads

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Fallschirmjäger

It is often said that this is the busiest week of the year for the nation’s firefighters. While 5 November 2020 looks likely to be an outlier in this regard thanks to the new national restrictions to counter rising Covid-19 infections, there’s no more appropriate time of year to follow up our previous looks at the tyre demands of police forces with a similar analysis of the fire service. T&A made Freedom of Information requests to the largest, by number of full-time firefighters, UK fire services earlier in 2020, asking for such data as: tyres bought and replaced, the fleet size and vehicle parc, minimum tread depth at change, and whether tyres were regrooved and/or retreaded. The latter is probably the easiest question to answer, as eight fire services told T&A that they do not retread their tyres versus zero who do.

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  1. Investigating the national Police fleet’s tyre demands
  2. Kent Police are the most tyre-hungry
  3. Bridgestone wins Stagecoach bus tyre contract  
  4. Micheldever/Protyre moves up to fourth, Lodge Tyres jumps in retail rankings
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Famed falconer endorses Loder AT tyre

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Loder Tire

Leo Mandlsperger may not be a household name over here, but in Germany and some other markets he is famed for his falconry. Now, he is endorsing Loder Tire’s new AT#1 tyre. At the same time, Loder Tire’s distribution partner, delta4x4, is offering a special promotion for all off-road enthusiasts.

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. 4×4 tyre sales remain strong, but SUV sub-segment growing twice as fast
  3. Hankook Dynapro AT2 a 4×4 all-rounder with 3PMSF
  4. All-season tyre growth, especially for premium brands – GfK
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Sumitomo South Africa helps Google Street View in mapping adventure

Sumitomo Rubber South Africa

Whether it’s for journey planning or for looking at own houses online, we’ve all used Google Street View. Now, Sumitomo Rubber South Africa is helping fill the gaps in Street View’s maps and having and off-road adventure at the same time.

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  1. Sumitomo South Africa produces new Dunlop-branded truck tyre
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  4. Zimbabwe Fast Fit Chain to Reopen Branches
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18 and 19-inch 4×4 tyres sizes experience price recovery

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Encircle Marketing

4×4 tyre sales may have fallen due to the effects of coronavirus and lockdown, but prices in certain key sizes are actually higher than they were before those challenges presented themselves at the start of the year. Tyres & Accessories spoke to tyre market and pricing data experts Encircle Marketing in order to learn the details.

When you break the data down by size, a number of interesting trends are immediately identifiable. Firstly, there was a clear pre-lockdown price fall in February. The average price of a 255/55 R19 V tyre, for example, fell almost £6 from £138.10 to £132.86 between January and February. However, the average price of this size recovered to a point higher than the January starting point in March (£138.90).

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Related news:

  1. SUV tyre prices in the corona context: Channel makes more difference than brand
  2. UHP tyre prices recovering…
  3. All-season tyre prices continue to grow, winter prices flatten
  4. Some all-season 4×4 tyre sales growing despite lockdown
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Some all-season 4×4 tyre sales growing despite lockdown

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Dariusz Sakowski; Pixabay

The latest data might show that 4×4 replacement tyre sales are down 6 per cent, however Tyres & Accessories asked market analysts GfK how past trends compare with current realities and found: 4×4 tyres have been hit by the effects of the Covid-19 pandemic, but far less than most other segments. At the same time, the all-season 4×4 tyre sub-segment witnessed some examples of positive growth.

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Related news:

  1. Tyre sell-out up 4% overall, value tyre sales growth outpaces premium 4:1
  2. SUV tyres continue to drive 4×4 tyre sales growth
  3. 4×4 tyre sales remain strong, but SUV sub-segment growing twice as fast
  4. All-season tyre growth, especially for premium brands – GfK
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SUV tyre prices in the corona context: Channel makes more difference than brand

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Andrew Martin; Pixabay

4×4 tyre sales may have fallen due to the effects of coronavirus and lockdown, but prices in certain key sizes are actually higher than they were before those challenges presented themselves at the start of the year. Tyres & Accessories spoke to tyre market and pricing data experts Encircle Marketing in order to find out more.

Tyres & Accessories logoThis article will appear in full in the September edition of Tyres & Accessories. Not yet a subscriber? You can change that here.

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Related news:

  1. 18 and 19-inch 4×4 tyres sizes experience price recovery
  2. On the up? Pricing trends in the UK car tyre aftermarket
  3. 4×4 tyre sales down 6%
  4. All-season tyre prices continue to grow, winter prices flatten
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4×4 tyre sales down 6%

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Dariusz Sakowski; Pixabay

4×4 retail tyre sales have long been a growth area and the UK market constitutes one of the leading lights in Europe. More recent growth has been driven by similarly strong SUV vehicle sales as well as consumer switches towards all-season products. At the same time, more practical and off-road-orientated vehicles have also been supporting 4×4 tyre sales.

Tyres & Accessories logoThis article will appear in full in the September edition of Tyres & Accessories. Not yet a subscriber? You can change that here.

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  1. The increasingly high-value UK tyre replacement market
  2. Tyre sell-out up 4% overall, value tyre sales growth outpaces premium 4:1
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General Tire expands Grabber X³ tyre range

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General Tire

General Tire is expanding the Grabber X3 line-up. The tyre now offers a total of 38 versions of the off-road tyre, nine of them with red sidewall lettering.

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  1. Michelin Tyres Take On Worldwide Adventure
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MTS delivers robust performance to 4×4 dealer network despite COVID19 crisis

BF Goodrich; MTS

The current COVID19 crisis has posed the biggest challenge to Micheldever Tyre Services (MTS) in over 45 years of operating in the 4×4 market, the company reports, resulting in MTS increasing support to its dealer network to unprecedented levels.

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Connected, autonomous tech driving global LCV market toward recovery

Tordiantor; Pixabay

Global sales of Global Light Commercial Vehicles (LCV) are projected to reach 9.49 million units in 2020, with pickups contributing to 4.62 million units. According to research by Frost & Sullivan, the global economic impact of COVID-19 caused the market to decline by 19 per cent in global LCV sales from 11.72 million units in 2019. The European market is said to be worst hit, with countries such as Italy and Spain facing an average decline in LCV sales of 35 per cent to 50 per cent in 2020.

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  1. Toyo Tires OE on new Mitsubishi L200
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Micheldever and General Tire celebrate 25 years of partnership

General Tire

Micheldever Tyre Services (MTS) is celebrating 25 years of its partnership as the sole distributor of the General Tire products in the UK.

Upon launching in July 1995, the partnership set out to introduce General Tire’s world-renowned 4×4 tyres to the British market and as the working relationship developed and General Tire’s reputation in the UK grew, in 2009 the General Tire range of car and van tyres was also made available for UK customers.

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  1. Micheldever Adds General Brand Car Line to 4×4 Range
  2. Micheldever management comment on Sumitomo sale
  3. Tavistock General Tire dealer donates tyres to Dartmoor Search & Rescue Team
  4. All-season tyre growth, especially for premium brands – GfK
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