Micheldever and General Tire celebrate 25 years of partnership

Micheldever Tyre Services (MTS) is celebrating 25 years of its partnership as the sole distributor of the General Tire products in the UK.

Upon launching in July 1995, the partnership set out to introduce General Tire’s world-renowned 4×4 tyres to the British market and as the working relationship developed and General Tire’s reputation in the UK grew, in 2009 the General Tire range of car and van tyres was also made available for UK customers.