While the Finnish tyremaker is best known for its winter and Nordic market-orientated products, Nokian Tyres is currently promoting its “versatile summer tyre selection for Central European market”. Nokian’s latest generation summer tyre range features “Dual Zone Safety technology”, which is specially developed for varying summer conditions. According to the company, this technology was first introduced in the passenger car models and then carried on to the SUV and cross-over range. Nokian Tyres’ products offer premium driving comfort, durability and, above all, first-class safety – ensuring perfect peace of mind for all summer trips.
The coronavirus outbreak and subsequent lockdowns mean that sales of car tyres especially have sustained a harsh blow around the world. But as measures introduced to halt the spread of COVID-19 begin to be eased, motorists will steadily begin to use their cars again, increasing demand. In the car tyre sector, high value, ultra-high performance segments could prove vital, as better potential margins offer attractive opportunities for increasing cashflow quicker. The other side of that coin is that motorists’ finances are also under pressure, putting the price they pay for their car tyres under even greater scrutiny. Could this, therefore, present an opportunity for mid-range brands to make a case for their products, offering more palatable performance compromises compared with premium rivals than the lowest-priced brands?
Tyre maker Hankook had rounded off its 2020 off-road car tyre range with the Dynapro AT2, an all-round 4×4 tyre that features winter tyre accreditation. The Hankook Dynapro AT2 takes over from the Dynapro AT M. This covers the needs of all those customers who require high traction and safety with their off-road vehicle both on and off paved roads. Thanks to the 3PMSF symbol on the sidewall, drivers can now drive legally all year round with this tyre. The line-up covers all popular sizes in this category from 15 to 22 inches.
Cooper Tire Europe has launched a new all-terrain, all-season SUV tyre – the Cooper Discoverer A/T3 Sport 2. The tyre balances on-road stability and off-road capability. It carries the Three Peak Mountain Snow Flake and M+S ratings for harsh winter conditions and slippery surfaces.
Toyo Tire has signed a strategic partnership agreement with JAOS Corporation, the SUV automotive components manufacturer. Toyo and JAOS aim to increase the value of their brands in the SUV and four-wheel drive market around the world through mutual collaboration in marketing activities. The two companies will leverage their aggregate knowledge gained through joint participation in motorsports events and original product testing, for delivering products with enhanced appeal to the market.
Cosmo Tires is excited to announce the three newest members of its product line, the M+S/All-Season El Jefe HT, the M+S/All Season and the All Weather rated El Tigre AT, and the M+S/All-Season TigerTail. All are available for immediate order.
A new strategic partnership between Toyo Tire Corporation and automotive component manufacturer JAOS Corporation aims to increase the value of both brands within the SUV and 4×4 sector around the world. The two Japanese companies will collaborate in marketing activities and leverage their aggregate knowledge gained through joint participation in motorsports events and original product testing.
Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4×4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
Turkish tyre maker Petlas shares that its Explero PT411 A/S has gained 3PMSF certification, and is thus approved for year-round use in markets where specific winter tyre rules apply. All tyres in the all-season SUV range will henceforth carry the ‘snowflake’ symbol on their sidewalls.
Micheldever Tyre and Auto Services in Winchester has been named Pirelli 4×4 Key Dealer of the Year for a third time in the award’s five-year history. Pirelli UK commercial director, Jason Sugden congratulated the branch, saying the brand’s audit “is designed to really test the knowledge of the depot and to receive a winning score is testament to all the team and their hard work.”
Devon General Tire Performance Partner, TyreMarks of Tavistock, is supplying volunteer-led Dartmoor Search & Rescue Team with 4×4 and SUV tyres. General Tire and TyreMarks have provided a set of Grabber AT3 all-terrain tyres to the search and rescue team to ensure they can carry out their work safely, responding to emergencies on the wild and remote uplands of Dartmoor. It has also saved the team hundreds of pounds in charitable donations that are used to fund the service.
In order to cater for the growing popularity of SUVs and the myriad of new models being released by vehicle manufacturers, Yokohama’s 4×4 tyre range has been developed to cater for the full spectrum of SUVs, crossovers and off-road vehicles.