4×4 tyre sales may have fallen due to the effects of coronavirus and lockdown, but prices in certain key sizes are actually higher than they were before those challenges presented themselves at the start of the year. Tyres & Accessories spoke to tyre market and pricing data experts Encircle Marketing in order to learn the details.
When you break the data down by size, a number of interesting trends are immediately identifiable. Firstly, there was a clear pre-lockdown price fall in February. The average price of a 255/55 R19 V tyre, for example, fell almost £6 from £138.10 to £132.86 between January and February. However, the average price of this size recovered to a point higher than the January starting point in March (£138.90).
The latest data might show that 4×4 replacement tyre sales are down 6 per cent, however Tyres & Accessories asked market analysts GfK how past trends compare with current realities and found: 4×4 tyres have been hit by the effects of the Covid-19 pandemic, but far less than most other segments. At the same time, the all-season 4×4 tyre sub-segment witnessed some examples of positive growth.
4×4 tyre sales may have fallen due to the effects of coronavirus and lockdown, but prices in certain key sizes are actually higher than they were before those challenges presented themselves at the start of the year. Tyres & Accessories spoke to tyre market and pricing data experts Encircle Marketing in order to find out more.
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Micheldever Tyre Services (MTS) is celebrating 25 years of its partnership as the sole distributor of the General Tire products in the UK.
Upon launching in July 1995, the partnership set out to introduce General Tire’s world-renowned 4×4 tyres to the British market and as the working relationship developed and General Tire’s reputation in the UK grew, in 2009 the General Tire range of car and van tyres was also made available for UK customers.
The Covid-19 pandemic and lockdown has made 2020 an annus horribilis for the UK car tyre market, with a near quarter-long lockdown slashing miles driven, original equipment sales due to prolonged factory closures, and reducing sales opportunities further with the government’s MOT exemption. However, tyre businesses have begun ramping up again in response to the reopening of business sectors, people returning to work, and the possibility that private car usage could become increasingly popular as commuters avoid public transport – though the trend for working from home could create more than a headwind for any growth in miles driven. Perhaps the greatest driver of UK car tyre sales growth in 2020 could be the projected spike in MOTs in the autumn, as the period of exemption expires for many pandemic affected motorists. Halfords Autocentres estimates that there could be an 85 per cent jump in demand for MOTs in October – click here for Tyrepress’s own analysis of the MOT situation. Why is this important in a feature about all-season and winter tyres? As we are about to see, the all-season tyre segment continued its impressive growth over April 2019 – March 2020.
Avon is preparing to introduce a new all-season product: the Avon AS7. Boasting both 3PMSF (Three Peak Mountain Snow Flake) and M+S (Mud and Snow) ratings, it is designed to deliver reliable traction in unpredictable weather and demanding conditions all year round. The tyre is the latest in the Cooper Tire portfolio, joining the launch of the Cooper Discoverer A/T3 Sport 2 (pictured) earlier in 2020, and enhancing the company’s all-season portfolio.
Cooper Tire Europe is supplying tyres to 4×4 tuner Brute Jeeps. Cooper will provide Brute, which focuses on creating exclusive customised editions of the Jeep Wrangler, with “professional off-road tyres”.
Cooper Tire has invested in increasing production capacity at its Kruševac, Serbia tyre manufacturing plant. – Cooper Tire Serbia, a subsidiary of Cooper Tire & Rubber Company, is managing the US$55 million equipment upgrade and facility upgrade project. As a result of the investment, Cooper’s Kruševac facility will expand to more than 882,000 square feet, adding 118 new jobs.
Continental is a founding partner and, from 2021, the premium sponsor of the Extreme E series. In this role, Conti will fit all race vehicles with tyres for the very challenging action. Indeed, according to the tyre and automotive supplier, Extreme E is the biggest challenge tyres have faced in motorsport. With this in mind, Nico Meier, product designer at Continental, talks about the challenges Extreme E tyres are exposed to in this unprecedented series, the importance of the tyre sidewall in general, and the sidewall design of the Extreme E tyre in particular.
Petlas is to launch its first all-season car tyre, the PT565 MultiAction. The leading Turkish brand says the new tyre has targeted both performance in all weather conditions and sustainability. Its R&D engineers developed the PT565 with lower rolling resistance to help reduce emissions. The tyre has a V-shaped block patten with its optimised sipe density to offer better grip and traction on dry, wet, and snowy surfaces. The manufacturer said the tyre represents the distillation of its manufacturing expertise accumulated over more than 40 years.
While the Finnish tyremaker is best known for its winter and Nordic market-orientated products, Nokian Tyres is currently promoting its “versatile summer tyre selection for Central European market”. Nokian’s latest generation summer tyre range features “Dual Zone Safety technology”, which is specially developed for varying summer conditions. According to the company, this technology was first introduced in the passenger car models and then carried on to the SUV and cross-over range. Nokian Tyres’ products offer premium driving comfort, durability and, above all, first-class safety – ensuring perfect peace of mind for all summer trips.
The coronavirus outbreak and subsequent lockdowns mean that sales of car tyres especially have sustained a harsh blow around the world. But as measures introduced to halt the spread of COVID-19 begin to be eased, motorists will steadily begin to use their cars again, increasing demand. In the car tyre sector, high value, ultra-high performance segments could prove vital, as better potential margins offer attractive opportunities for increasing cashflow quicker. The other side of that coin is that motorists’ finances are also under pressure, putting the price they pay for their car tyres under even greater scrutiny. Could this, therefore, present an opportunity for mid-range brands to make a case for their products, offering more palatable performance compromises compared with premium rivals than the lowest-priced brands?