All-season tyre prices continue to grow, winter prices flatten

The Nokian Weatherproof All-Weather was hard to beat in 2015’s European all-season tyre tests

Earlier research based on point of sales system-based sell-out data shows that mid-range all-season tyres are leading market growth, followed by premium tyres (see “Mid-range all-season tyres lead market growth” for more on this). At the same time 4×4 and SUV tyres specifically appear to be driving growth. Both facts point to the hypothesis that market growth is being driven by high-value products, which makes both all-season tyres in general and SUV/4×4 all-season tyres in particular attractive parts of the tyre business to engage in. But what evidence is there that this thesis is supported by sell-out pricing?

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