4×4 tyre sales may have fallen due to the effects of coronavirus and lockdown, but prices in certain key sizes are actually higher than they were before those challenges presented themselves at the start of the year. Tyres & Accessories spoke to tyre market and pricing data experts Encircle Marketing in order to learn the details.
When you break the data down by size, a number of interesting trends are immediately identifiable. Firstly, there was a clear pre-lockdown price fall in February. The average price of a 255/55 R19 V tyre, for example, fell almost £6 from £138.10 to £132.86 between January and February. However, the average price of this size recovered to a point higher than the January starting point in March (£138.90).
4×4 tyre sales may have fallen due to the effects of coronavirus and lockdown, but prices in certain key sizes are actually higher than they were before those challenges presented themselves at the start of the year. Tyres & Accessories spoke to tyre market and pricing data experts Encircle Marketing in order to find out more.
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Looking at the market as a whole, online tyre prices have fallen on average since the start of 2018. According to the latest data supplied by market research specialists at Encircle Marketing, online tyre prices in August 2018 were 1 per cent lower on average than in January. However, the data is not uniform across the sector and different online tyre retailers (otherwise known as e-tailers) have different pricing policies.
Earlier research based on point of sales system-based sell-out data shows that mid-range all-season tyres are leading market growth, followed by premium tyres (see “Mid-range all-season tyres lead market growth” for more on this). At the same time 4×4 and SUV tyres specifically appear to be driving growth. Both facts point to the hypothesis that market growth is being driven by high-value products, which makes both all-season tyres in general and SUV/4×4 all-season tyres in particular attractive parts of the tyre business to engage in. But what evidence is there that this thesis is supported by sell-out pricing?
A year after we predicted that car tyre prices would rise during 2017 as part of last year’s car tyre feature, the latest data provided by tyre market research specialists Encircle Marketing shows that prices are indeed recovering. However, while tyre prices recovered to 2016 levels during 2017, there is still some way to go before average prices reach 2015 levels. Encircle’s latest figures examine the shape of the traditional tyre retail market and the online tyre market.
While it was once known as the bastion of bargain basement tyre prices, the cost of car tyres in the UK online retail space has increased significantly since the start of 2017. According to the latest data compiled by industry analysts Encircle Marketing, the average online tyre price increased 7 per cent in the eight months between January and August 2017. On average every segment was up by at least a couple of per cent, but in August specialist products (such as run-flats) were being sold at prices 8 or even 9 per cent higher than in January 2017.
As we transition into spring, many think of new-born lambs and flowering bulbs as symbols of the new life of the year ahead. However, for accountants and many others working in the finance side of things, the beginning of April marks the end of the tax year. Along with the end of the tax year come a reasonably regular slew of motorist spending analyses. Two such surveys caught Tyres & Accessories’ eye because they offer insights into what the tyre-related “cost of ownership” is in practical terms.
A Carspring study shows devaluation percentages in each country as well as a depreciation ranking by brand in the UK. The research found that Minis retain the most value, 46.08 per cent after 56000 kilmetres or 34700 miles. At the other end of the spectrum, Toyota are worst with a devaluation rate of 74.59 per cent.
The UK economy grew 0.6 per cent in the October-to-December period. Taking the year as a whole, the economy grew 2 per cent, 10 per cent slower than the growth of 2.2 per cent achieved in 2015. Good news, I hear you say. But, as with many things in life, the details tell a more complicated story.
Many sources, such as the BBC, contend that this better-than-expected growth is because of increased consumer spending during the last quarter of the year. However, it is also worth pointing out that UK car production achieved a 17-year high in 2016, according to the latest figures published by SMMT. This comes at the same time that the motor manufacturer’s association reported new car registrations of just under 2.7 million for the year – itself another record. This being the case, it is worth taking a closet look at the figures and the messages give us in the inextricably linked tyre sector as well as the economy as a whole.
With raw material prices reaching the sky-rocket part of their lifecycle, as well as realisation by some Chinese tyremakers that unrealistically low prices can’t go on forever, all in the presence of the now ubiquitous post-Brexit vote uncertainty, many industry observers have suggested that tyre prices – including those for passenger car applications – are likely to rise during 2017. Tyres & Accessories spoke with Encircle Marketing’s resident industry analysts David Myers and Jason Cunningham in order to find out more.
…but price erosion has forced mid-range prices down too Elsewhere in this feature we have examined sell-out data, which revealed a growth trend in the UHP segment as well as details of which UHP sizes are most popular. However, this dataset was not designed to show the prices consumers are being quoted in relation to […]
Following Michelin’s reporting of third quarter 2015 revenues that were slightly ahead of expectations at 5.309 billion euros on Friday 23 October, financial analysts predict that the French tyre manufacturer’s share price will respond positively as a result. However, what will perhaps be of wider interest was their suggestion that tyre pricing – which has […]
The Thai government is buying rubber from the market via a 6 billion baht (US$183 million) buffer fund to support prices. According to a Reuters report, a private fund has also been set up to support domestic rubber futures.
Michelin is introducing a new 24/7 breakdown service for truck, bus and coach operators. The Michelin ONCall service, which uses audited and approved Michelin Certified Centres to provide coverage across the UK and Republic of Ireland, was officially launched at the CV Show today. It draws upon the combined strength of all independent Michelin Truck Professional (MTP) dealers and ATS Euromaster centres to offer a rapid-response network of more than 300 commercial vehicle-ready service points.
At present, Toyo Tire & Rubber is restructuring its Toyo Tire Europe GmbH subsidiary, with the aim of operating it as a holding company that will manage the tyre maker’s sales subsidiaries within Europe. Toyo says the restructuring will promote cohesive pricing policies and integrated marketing, optimal distribution and more agile management. As part of this, on 1 May Toyo Tire Europe will hand over sales activities for the German and Austrian markets to a new sales subsidiary, Toyo Tire Deutschland GmbH. This new subsidiary will have responsibilities similar to those held by Toyo Tyre (UK) Ltd and the company’s other national sales organisations. It will be located at the same address as Toyo Tire Europe and Naoki Gonsui will serve as president of both operations.