GiTi Tire appoints German TBR Sales, Marketing manager

GiTi Tire has appointed Michael Kaletta as national Sales and Marketing manager for truck and bus tyres. Kaletta will be responsible for all aspects of the commercial vehicle tyre market, including the formulation and delivery of growth targets through a dedicated sales team. The appointment is designed to strengthen GiTi Tire’s German operation significantly, though the five members of the sales team already possess over 100 years of collective experience in the sector. Kaletta will report directly to Richard Lyons, managing director – GiTi Tire Germany, and play a key role in further establishing the profile of GiTi Tire’s leading brand, GT Radial as a “leading mid-tier proposition with an excellent price per kilometre delivered through a seamless buying experience”, GiTi Tire said.

Kaletta joins from Kuhmo where he held the titles of regional sales manager for South Germany (zip 7 and 8) and East Germany (zip 9 and 10) between 2009 and 2012. Previously he worked for retailer Reifen Wagner between 2003 and 2009. He said: “The German market is vitally important for the ongoing success of GT Radial in Europe, and Michael’s appointment will be vital in achieving ambitious growth in the truck and bus segment over the coming years.

“To land an individual of this calibre highlights our commitment in delivering the very best service and products to customers nationwide, and with the team fully behind Michael feel we are the best possible shape to make inroads.  We warmly welcome him to the team.”

 “While the 2012 market has been very weak I see signs of recovery and demand growing in 2013 onwards, and we must grab this opportunity with both hands. All GT Radial tyres are designed, tested and manufactured specifically for the European market, and with a number of important product launches this year and more planned for 2013 and 2014 we have an excellent portfolio.  Add to this the right price and service and there are exciting times ahead.”

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