Giti Tire will welcome visitors to Stand B-030-C-039 in Koelnmesse’s Hall 7 at The Tire Cologne (24-26 May) with its next generation Giti and GT Radial branded tyres on display. For passenger cars and SUVs, the manufacturer will show the GitiSynergyH2, GitiSportS2, GitiWinterW2 and the recently launched Giti4x4 AT71 all-terrain tyre, as well as the GT Radial FE2, SportActive 2 and WinterPro2 for the first time. It will also use the occasion of the return of Europe’s largest tyre expo to launch three new heavy duty truck tyres. More than 15 product lines will be housed on Giti’s stand, demonstrating both of its flagship ranges’ revamps over the past two years.
Two social media influencers helped GT Radial car number 97 to take third place in the second round of the 2022 Fun Cup Endurance Championship at Oulton Park. Vlogger and esports gamer Jimmy Broadbent, popular YouTuber Steve Alvarez Brown, and Giti Tire’s own senior test engineer, Ellis Hadley piloted the car in the four-hour race. The number 97 is driven by different racing legends, celebrities and influencers across the season.
Italy-based Magri Gomme has hosted 2021’s best performing Giti and GT Radial customers at a celebratory event at the ski resort of Livigno. Dealers were given the opportunity to try out the brands’ latest winter tyres at Livigno Ice Driving School, including the GT Radial IcePro3, GT Radial WinterPro2 Sport, and the new GitiWinterW2.
GT Radial hosted distributors and customers at the finale of its first season as Official Tyre Partner of the Champions Hockey League. The 1 March game at the home of Swedish finalists Rögle Ängelholm marked the culmination of its eight-month campaign. The Giti Tire brand used “Europe’s greatest ice hockey competition” to boost brand awareness of its winter portfolio across the continent.
Giti Tire has published details of independent tests undertaken by TÜV SÜD for both the GT Radial SportActive 2 and GT Radial FE2 tyre lines. It reports that this testing showed “excellent results against leading brands and direct competitors’ products.”
The GT Radial 2021 Fun Cup Endurance Championship car was piloted by vlogger and esports gamer Jimmy Broadbent and director at Tegiwa Imports, Luke Sedzikowski at Oulton Park. The pair finished 10th in the one-hour sprint race, but exited the four-hour race after an hour and 34 minutes due to gearbox failure in the penultimate rounds of the 2021 championship. Nevertheless, Broadbent’s 25-minute video detailing his participation at the event has racked up more than 135,000 views so far, demonstrating the Giti brand’s social media strategy for the series.
Giti Tire has heralded the ‘good’ rating awarded to its new GT Radial Winterpro2 in the 2021 Auto Motor und Sport (AM&S) winter tyre test. The test pitted ten tyre brands from the premium and mid-range against each other in an all-round tyre of winter tyre performances. The WinterPro2 scored well in all tests, with especially good results in braking on dry, wet and snowy surfaces. The magazine also praised the tyre for ‘its comfortable ride properties [and] a firm and good grip on both wet and dry roads’.
Freddie Hunt, professional racing driver and son of Formula One legend James Hunt, is the latest big name to compete in the GT Radial car number 97 in the 2021 Fun Cup Endurance Championship. He follows Isle of Man TT legend John McGuiness and Steve Peat, multiple World and British Downhill Mountain Bike Champion in taking the seat in this year’s series. Racing at Croft with Ellis Hadley, senior test engineer at Giti Tire, the team finished a respectable 10th place having started 17th on the grid for the four-hour endurance race.
GT Radial was a main sponsor at the recent Land Rover Kitesurf World Cup 2021 event in Sylt, Germany. The brand was previously involved with the event in 2019. Taking place between 17 and 22 August on the North Sea island windsurfing resort, the competition received extensive coverage in national TV, radio and print media and achieved global social media reach.
80 guests became the first European customers to test drive the new GT Radial SportActive 2 and FE2 at GT Radial’s first Mira Drive and Ride event for almost two years. Potential new dealers, supported by select GT Radial Performance Centre (GTPC) owners, got back on track under Covid secure conditions over two days, during which GT Radial’s exclusive UK distributor over the last decade, Micheldever Tyre Services (MTS), presented the brand’s product portfolio. All attendees were invited to experience high speed circuits in the new BMW 5 Series of Giti Tire’s country manager – UK, Brian McDermott who put his own car on the redline.
Giti Tire’s all-season tyre range has been boosted by 13 new sizes of the GT Radial 4Seasons tyre. Launched in May 2018 at Tire Cologne, the passenger car portfolio has increased by eight sizes to stand at 28, and now covers 26 of the 30 of the most in-demand sizes in Europe. The manufacturer has added five new SUV-marked tyres, bringing the SUV derivative up to a total of eight size options. The GT Radial 4Seasons range now includes 13 of the top 20 SUV size combinations in Europe, which equates to 70 per cent of market demand.
Giti Tire kicked off its 2021 Fun Cup Endurance Championship season with two racing icons in GT Radial car number 97. John McGuiness, part of the Honda TT Legends race team and best known for his 23 Isle of Man victories and 47 podiums, and Steve Peat, renowned multiple World and British Downhill Mountain Bike Champion swapped two wheels for four at the four-hour endurance race at Donington. The company has also added a new Giti branded vehicle to the grid, a joint entry with GT Radial Performance Centre (GTPC) partner MJ Tec from Stratford-upon-Avon.
GT Radial is the Official Tyre Partner of the Champions Hockey League (CHL). The Giti Tire brand will use Europe’s biggest ice hockey competition to boost awareness of its winter portfolio across the continent. The agreement means GT Radial will get advertising at all games, its logo on official media backdrops and on the website, tickets, usage of the CHL emblem, tailored digital activations, on-site promotions and access to fan engagement activities. Giti said its advertising will promote the “direct link between the speed and precision of professional ice hockey and the GT Radial WinterPro2 Sport, its winter tyre dedicated to the UHP market.”