GT Radial car number 97 made history in the 2022 Fun Cup Endurance Championship, becoming the competition’s first ever vehicle driven by an all-female line-up. Experienced racers Wendy Ellis-Smith, Michelle Hayward and Zoe Burke came together for the first time at Snetterton in July. They finished ninth in a field of 19 having started in pole position. In addition to its all-female weekend, Giti used its entry in the Fun Cup to bring together racing legends, celebrities and influencers to pilot the car, led by Giti Tire’s senior test engineer Ellis Hadley. Looking back on the 2022 competition, the GT Radial team said it had enjoyed several memorable achievements.
GT Radial will be the Official Tyre Partner of the Champions Hockey League (CHL) in a second season after extending its partnership. The tyre brand wants to use Europe’s premier ice hockey competition to boost awareness across the continent. The game has national sport status in several northern, central and eastern countries where the activation of this sponsorship is likely to have the greatest impact.
Micheldever Tyre Services and Giti Tire gave UK GT Radial Performance Centre (GTPC) dealers the opportunity to test the brand’s latest tyres to the limit during their recent Ride and Drive event in Portimão, Portugal. Held at the Autodromo Internacional do Algarve circuit at the start of September, dealers were able to drive on the celebrated race track on the GT Radial SportActive 2 ultra-high performance tyre, as well as testing the handling and off-road capabilities respectively of the brand’s FE2 and Savero SUV.
Seven-time French Elite Drift FFSA champion, Benjamin Boulbes has commenced the 2022 season on new rubber with GT Radial Champiro SX-R tyres on the rear axle. Available exclusively for Boulbes in Europe, the ultra-high performance, semi-slick sport tyre features a professional racing grade canopy, a special tread formula and unique casing structure for maximum performance and integrity at high temperatures and extreme forces.
Giti Tire has extended its non-exclusive distribution agreement with long-term Nordics partner Vianor. The new extension will run until 2024, which will mean the relationship between the companies will pass its 20th anniversary. The deal covers GT Radial passenger car, SUV and light truck tyres (both summer and winter) and Giti heavy truck and bus products in Finland, Norway and Sweden. Vianor distributes tyres through its own self-branded stores and independent retailers, at more than 500 points of sales.
Giti Tire was “delighted” to reengage with its business partners and exhibit its revised product line-up at The Tire Cologne 2022. For the company’s European operation, the show represented the end of “a four year vacuum”, allowing employees and customers from around Europe, the Middle East and Africa to assemble, building “a platform for future success”.
Visitors to The Tire Cologne had the opportunity to see to Giti Tire’s growing product portfolio. Highlights included Giti Radial’s latest UHP tyre, the SportActive 2, as well as extensions to the GT Radial FE2 performance range. The Giti brand was well represented, too, with the Giti4x4 AT71 heralding a return to the all-terrain segment in the UK.
Giti Tire has added 28 new sizes to its GT Radial SportActive 2 ultra-high performance tyre range. Fitting rims sized between 16 and 21 inches, the tyre is now available in 42 fitments for cars and SUVs. Some SUV sizes carry a specific SUV marking on their sidewall to indicate their suitability for this fitment, Giti adds. While the eponymous Giti brand is growing in European markets, GT Radial continues to be the manufacturer’s most important brand in the UK, receiving substantial backing from exclusive distributer Micheldever Tyre Services. The latest support for its flagship car tyre product was announced from Stand B030-C039 in Hall 7 at The Tire Cologne, Koelnmesse, which continues until 26 May.
Giti Tire will welcome visitors to Stand B-030-C-039 in Koelnmesse’s Hall 7 at The Tire Cologne (24-26 May) with its next generation Giti and GT Radial branded tyres on display. For passenger cars and SUVs, the manufacturer will show the GitiSynergyH2, GitiSportS2, GitiWinterW2 and the recently launched Giti4x4 AT71 all-terrain tyre, as well as the GT Radial FE2, SportActive 2 and WinterPro2 for the first time. It will also use the occasion of the return of Europe’s largest tyre expo to launch three new heavy duty truck tyres. More than 15 product lines will be housed on Giti’s stand, demonstrating both of its flagship ranges’ revamps over the past two years.
Two social media influencers helped GT Radial car number 97 to take third place in the second round of the 2022 Fun Cup Endurance Championship at Oulton Park. Vlogger and esports gamer Jimmy Broadbent, popular YouTuber Steve Alvarez Brown, and Giti Tire’s own senior test engineer, Ellis Hadley piloted the car in the four-hour race. The number 97 is driven by different racing legends, celebrities and influencers across the season.
Italy-based Magri Gomme has hosted 2021’s best performing Giti and GT Radial customers at a celebratory event at the ski resort of Livigno. Dealers were given the opportunity to try out the brands’ latest winter tyres at Livigno Ice Driving School, including the GT Radial IcePro3, GT Radial WinterPro2 Sport, and the new GitiWinterW2.
GT Radial hosted distributors and customers at the finale of its first season as Official Tyre Partner of the Champions Hockey League. The 1 March game at the home of Swedish finalists Rögle Ängelholm marked the culmination of its eight-month campaign. The Giti Tire brand used “Europe’s greatest ice hockey competition” to boost brand awareness of its winter portfolio across the continent.
Giti Tire has published details of independent tests undertaken by TÜV SÜD for both the GT Radial SportActive 2 and GT Radial FE2 tyre lines. It reports that this testing showed “excellent results against leading brands and direct competitors’ products.”
The GT Radial 2021 Fun Cup Endurance Championship car was piloted by vlogger and esports gamer Jimmy Broadbent and director at Tegiwa Imports, Luke Sedzikowski at Oulton Park. The pair finished 10th in the one-hour sprint race, but exited the four-hour race after an hour and 34 minutes due to gearbox failure in the penultimate rounds of the 2021 championship. Nevertheless, Broadbent’s 25-minute video detailing his participation at the event has racked up more than 135,000 views so far, demonstrating the Giti brand’s social media strategy for the series.