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GT Radial extends Champions Hockey League official tyre partnership following 2025 VIP final

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GT Radial has extended its official tyre partnership with the Champions Hockey League (CHL) by two years, with the option of a third year. Should the brand take this option for the 2026/27 season, the new agreement would extend the relationship to six consecutive years. The CHL is Europe’s top ice hockey competition, featuring 24 teams from 11 leagues. The agreement means GT Radial will continue receiving advertising at all 101 games, its logo on official media backdrops and on the CHL website, VIP and general access tickets, usage of the CHL emblem, tailored digital activations and onsite promotions as well as own branded merchandise.

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Related news:

  1. GT Radial extends Champions Hockey League partnership
  2. Giti Tire signs European ice hockey partnerships
  3. GT Radial becomes Champions Hockey League partner
  4. Giti becomes official tyre partner of BK Mladá Boleslav
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GT Radial partners Grevenbroich ADAC Driving Safety Center

GT Radial has become the Official Tyre Partner of the ADAC Driving Safety Center in Grevenbroich. The facility is ADAC’s largest and most modern in North Rhine-Westphalia. Giti Tire says the new agreement is part of the GT Radial brand’s overarching commitment to tyre safety, and the partnership marks a significant step towards a shared mission of enhancing road safety and promoting responsible driving practices.

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Related news:

  1. Giti international director ‘looking for progress, not perfection’
  2. GT Radial presents 3-year development programme at European dealer event
  3. Michelin the number one consumer researched tyre brand: Tyre Reviews
  4. GT Radial extends Champions Hockey League partnership
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GT Radial becomes official tyre partner of Grevenbroich ADAC Driving Safety Center

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Giti Tire

GT Radial has become the Official Tyre Partner of the ADAC Driving Safety Center in Grevenbroich. The facility is ADAC’s largest and most modern in North Rhine-Westphalia. Giti Tire says the new agreement is part of the GT Radial brand’s overarching commitment to tyre safety, and the partnership marks a significant step towards a shared mission of enhancing road safety and promoting responsible driving practices.

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Related news:

  1. GT Radial wins European original equipment deal
  2. GT Radial Champiro FE1 launched throughout Europe
  3. Giti Tire launches Giti PCR brand in Germany, debut at Automechanika Frankfurt
  4. Giti celebrates half-millionth GT Radial FE1 sale with ‘Golden Tyre’ for UK dealer
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GT Radial Maxmiler range tailored to suit growing UK van tyre market – Micheldever Tyre Services

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Giti Tire

Giti Tire’s GT Radial brand continues to develop its Maxmiler van tyre range, according to exclusive distributor Micheldever Tyre Services (MTS). It adds that new additions are due to arrive in 2025 to “ensure the range remains relevant and future-proof.” Tyres & Accessories asked MTS about how it is currently viewing the UK van tyre market, and for its tips on best practice for keeping light commercials moving.

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Related news:

  1. Micheldever renews GT Radial, Runway tyre brand exclusive distribution agreement
  2. Winter growth for GT Radial following all-season product introduction
  3. MTS exclusive range of car tyre brands offer ‘comprehensive’ mid-range coverage
  4. Micheldever, GT Radial host UK dealers to test current tyre range at Portimão
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UK launch for GT Radial Maxmiler WT3

The new GT Radial Maxmiler WT3 winter light truck tyre has arrived in the UK, offering an EU label A-grade in wet grip across all 18 sizes. Each tyre in the range also carries the brand’s “game-changing” EV Ready logo, positioning it for electric vehicle compatibility. Micheldever Tyre Services, exclusive distributor of GT Radial products in our market, currently holds several sizes of the Maxmiler WT3 in stock, with more expected to arrive by mid-September.

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Related news:

  1. GT Radial launches first studdable van, truck tyre
  2. Winter growth for GT Radial following all-season product introduction
  3. GT Radial Maxmiler AllSeason2 launched with A-grade wet braking
  4. GT Radial extends winter tyre range with new WinterPro2 ‘evo’, ‘Sport’ variants
/by

Continental PremiumContact 7 tops What Car? tyre test

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Hankook Ventus S1 evo3 SUV gave it a run for its money, but Continental’s PremiumContact 7 recently won the What Car? With a weighted score of 86 per cent, the PremiumContact 7 was one percentage point ahead of the second-placed Hankook Ventus S1 evo3 SUV (85%). Michelin’s Primacy 4+ rounded off the podium, albeit some way back, with a weighted score of 71 per cent. The test also considered a number of tyres outside the premium stable. Interestingly, What Car? ranked Triangles EffexSport TH202 ahead of the GT Radial FE2 SUV and the Landsail LS588 SUV.

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Related news:

  1. Giti enters the top 10 of leading tyre manufacturers
  2. 4×4 or SUV tyre sector?
  3. Top tyre manufacturers deny involvement in tyre test manipulation
  4. Michelin the number one consumer researched tyre brand: Tyre Reviews
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Premieres & new products – Giti Tire at TTC 2024

Visitors to The Tire Cologne 2024 encountered numerous upgrades and additions to both the Giti and GT Radial tyre brands. Members of the Giti Tire team shared details of these developments with us during the show.

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Related news:

  1. Giti Tire boosts GitiSportS2 ‘Powered by Sparco’ range in Europe
  2. EVs and sustainability focus for Giti Tire at TTC
  3. New Giti flagship UHP tyre, GT Radial SportActive, coming soon
  4. Giti extends VW MQB-A0 platform OE supply with T-Cross fitment
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EVs and sustainability focus for Giti Tire at TTC

Although Giti Tire will concentrate on its dual electric vehicle (EV) approach and sustainability at The Tire Cologne 2024, it’ll also find the time to unveil new tyres for the passenger car, light truck and heavy truck markets at its exhibition space (Hall 7.1, Stand: C030 D039).

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Related news:

  1. Giti Tire to display 15-plus tyres at The Tire Cologne
  2. Giti Tire highlights new & expanded ranges
  3. Giti Tire bringing European OE & aftermarket tyre ranges to Cologne show
  4. Giti Tire welcomes chance to reengage with customers at The Tire Cologne
/by

GT Radial sponsors Northampton Saints rugby union team

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GT Radial

GT Radial is now the Official Tyre Partner, shorts sponsor and a ground advertiser with leading English Gallagher Premiership rugby union team Northampton Saints. As a result of the sponsorship, the GT Radial logo will be placed on the back right of the players’ shorts on both the home and away kits. The brand will also take a large advertising space in the Barwell Stand next to the electronic scoreboard, which can be seen from all sides of the 15,200 capacity stadium. The scoreboard will also display GT Radial advertising and brand recognition campaigns. GT Radial will also receive matchday tickets or hospitality at every home league game, and once-a-season use of the ultra-immersive Tunnel Club, a glass-walled restaurant situated between the home and away changing rooms with premium access matchday seats right next to the home dugout.

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Related news:

  1. Micheldever extends GT Radial Exclusive Distribution Agreement
  2. Large stand drives ‘record visitors’ to Giti at CV Show
  3. GT Radial to join MotoFest Coventry as sprint circuit sponsor
  4. Giti extends Micheldever exclusive distribution of GT Radial, Runway tyres
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GT Radial completes Champions Hockey League hat-trick season

Monika Majer/RvS.Media

GT Radial celebrated the completion of its third season as Official Tyre Partner of the Champions Hockey League (CHL) at an exciting final won by Swiss club Genève-Servette 3-2 against Skellefteå AIK. GT Radial distributors and sellers from around Europe were among the sold-out crowd of 7,135 at the winner’s Patinoire des Vernets rink while millions of global fans followed the event on TV and social media. Stefan Brohs, marketing director – Europe for Giti Tire, said the partnership had continued to offer more. He said that GT Radial will “keep working with the CHL to create high-end fan engagement both at the stadiums and through social media.”

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Related news:

  1. GT Radial becomes Champions Hockey League partner
  2. GT Radial celebrates Champions Hockey League partnership
  3. GT Radial extends Champions Hockey League partnership
  4. Giti Tire signs European ice hockey partnerships
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Giti Tire signs European ice hockey partnerships

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William Cherry/Presseye

Giti Tire will continue its support for European ice hockey into 2024. The manufacturer’s GT Radial brand will continue to be associated with the Champions Hockey League (CHL) as official tyre partner, and with top-flight Czech Republic team, BK Mladá Boleslav, for the 2023/24 season. Giti European marketing director Stefan Brohs said the company’s “marketing metrics show an increase in European brand awareness through our ice hockey partnerships.”

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Related news:

  1. GT Radial extends Champions Hockey League partnership
  2. GT Radial becomes Champions Hockey League partner
  3. Giti becomes official tyre partner of BK Mladá Boleslav
  4. GT Radial celebrates Champions Hockey League partnership
/by

Micheldever renews GT Radial, Runway tyre brand exclusive distribution agreement

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Giti Tire

Giti Tire, the manufacturer of the GT Radial and Runway tyre brands has signed another exclusive distribution agreement with UK wholesaler Micheldever Tyre Services (MTS). The new four-year deal, which covers passenger car, SUV, 4×4 and light truck tyre segments in the UK and Republic of Ireland replacement markets, will run until 2026. The partnership commenced in 2010, meaning the latest EDA will take the relationship between the companies to 16 years. MTS has agreed to continue the expansion of the GT Radial Performance Centres (GTPCs) dealer programme, while jointly promoting Runway across its larger independent network. The distributor will also remain closely involved in product development.

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Related news:

  1. Giti Tire appoints European PCR, light truck senior product marketing manager
  2. Micheldever extends GT Radial Exclusive Distribution Agreement
  3. Winter growth for GT Radial following all-season product introduction
  4. Giti extends Micheldever exclusive distribution of GT Radial, Runway tyres
/by

GT Radial extends winter tyre range with new WinterPro2 ‘evo’, ‘Sport’ variants

Giti Tire

GT Radial is delivering the latest extensions to its winter tyre line, the WinterPro2 evo and the WinterPro2 Sport, to European dealers preparing for the 2023/24 winter season. The GT Radial WinterPro2 evo arrives in 44 sizes with rims ranging from 13-17”, section widths from 155-245 and series sizes from 50-80. Manufacturer Giti Tire has introduced another 14 sizes to its winter tyre for performance vehicles, the GT Radial WinterPro2 Sport, bringing the total number to 23. The GT Radial brand is distributed exclusively by Micheldever Tyre Services in the UK.

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Related news:

  1. GT Radial WinterPro2 Sport offers winter tyre in UHP fitments
  2. Giti Tire welcomes AMS ‘good’ rating for GT Radial Winterpro2
  3. Giti, GT Radial Italian distributor hosts top dealers on track in Livigno
  4. GT Radial WinterPro2 launched with Dekra certified performance enhancements
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GT Radial SportActive 2 UHP tyre range extension: 90% market coverage

Giti Tire

Giti Tire has added nine new GT Radial SportActive 2 sizes, including its first 22” rim for premium powerful SUVs and three recently unveiled dedicated electric vehicle (EV) tyres. Size 275/40R22 is aimed at large premium segment vehicles such as the Audi RSQ8, BMW X7 and Range Rover Sport while 275/45R21, 255/50R20, 235/50R19, one of the biggest sellers in Europe, and 255/60R18 develop the pattern’s 4×4, CUV and SUV coverage. The recently launched AAA-rated GT Radial SportActive 2 EV is now available in sizes 255/45R20 and 235/55R19 to cover the largest selling EV models from Hyundai, Jaguar, Kia, VW and Volvo to name a few, while 235/45R18 is aimed primarily at the Tesla Model 3. The tyres are now available in the UK from GT Radial’s exclusive distributor in the market, Micheldever Tyre Services.

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Related news:

  1. Giti Tire launches Giti PCR brand in Germany, debut at Automechanika Frankfurt
  2. New GT Radial dual approach to electric vehicle tyres “a game changer”
  3. Giti Tire appoints European PCR, light truck senior product marketing manager
  4. New Giti flagship UHP tyre, GT Radial SportActive, coming soon
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UK all-season tyre market: leading wholesaler MTS on continued fast growth

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Petlas

While the all-season tyre market in the UK has started its ascent from a low base, it remains the fastest growing consumer car tyre segment. The trend has been supported by the last five years of manufacturers’ all-season product development, which have reduced the compromises involved in fitting a tyre capable of performing well in moderate winter weather conditions all year round. Leading independent UK tyre wholesaler Micheldever Tyre Services (MTS) has been strengthening its all-season range with exclusive brands, including the new all-season tyres from its owner Sumitomo Rubber Industries’ global flagship brand Falken and long-term MTS partner GT Radial, the recent addition of Turkish brand Petlas to its line-up, and further product additions from brands such as Runway and Ovation. MTS wholesale director Graham Mitchell tells Tyres & Accessories about how the wholesaler views the all-season (and winter) tyre segment in the UK, as well as the company’s plans to support its dealer network with the increased interest in these adaptable products.

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Related news:

  1. MTS demonstrates evolving approach to complex UK tyre wholesale market
  2. GT Radial presents 3-year development programme at European dealer event
  3. Giti extends Micheldever exclusive distribution of GT Radial, Runway tyres
  4. MTS responding to recovery in a tyre market altered wholesale
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