Reifen Gundlach has resumed its exclusive distribution of GT Radial brand tyres in Germany. The new deal comes three years after Giti Tire ended their previously long-standing exclusive partnership with the wholesaler, started in 1994. Giti stated in 2017 that it wanted to to “achieve a higher market penetration with a planned realignment of the brand.” Part of the strategy was to make the GT Radial brand available through four different wholesalers. This coincided with the European entry of its eponymous Giti brand, with a special focus on the German market. At its peak, it had previously sold around a million GT Radial tyres per year, according to Gundlach statements. Now in 2020, the manufacturer has opted to resume its exclusive arrangement for GT Radial with Gundlach.
Giti Tire has made its latest ultra-high performance tyre, the GT Radial WinterPro2 Sport, available to order. The tyre is the brand’s latest winter tyre for the UHP market, launching in nine 17-19” sizes. The manufacturer states that the tyre is designed for both high powered passenger cars and premium SUVs.
Giti Tire has extended its support of MotoFest Coventry with an evening circuit programme for the first time. The main GT Radial sprint circuit will host a full track programme on the Saturday night, including a dynamic display of wheel to wheel motorsport from teams involved in the VW Fun Cup UK series.
Micheldever Tyre Service (MTS) states that it offers “the most comprehensive car mid-range tyre brand availability across the current market.” The wholesaler is exclusive distributor, or has preferred supplier arrangements, for some of the worlds’ leading manufacturers of mid-range brands, including Falken, General Tire, GT Radial, Sumitomo and Kormoran.
Giti Tire’s “busiest year-to-date in European motorsport” was capped by two victories by Giti and GT Radial sponsored partners. The all-female racing team, ‘Girls Only – Ready to Rock the Green Hell’, recorded their first ever class win in the ninth and last race of the VLN Langstreckenmeisterschaft in their VW Golf VII GTI TCR. Meanwhile Benjamin Boulbes became a six-time French Drift Championship winner on GT Radial tyres.
Giti Tire has extended its exclusive distribution agreement with Micheldever Tyre Services (MTS) for its GT Radial and Runway brands for a further four years. The new deal, which runs until 2022, will continue to cover the passenger car, 4×4 and light truck tyre segments. Tyrepress understands that certain car and SUV sizes of Giti Tire’s eponymous Giti brand will continue to be available via Micheldever, where no equivalent GT Radial-branded tyre is currently available. The brand was first added to Micheldever’s inventory in 10 such sizes in 2018.
Giti Tire’s all-round passenger car tyres, the GT Radial Champiro FE1 and FE1 City have reached a major milestone. The tyres have sold two-and-a-half million units in Europe. The range has been on the market for four and a half years, with the original tyre joined by a model tuned to micro and supermini city cars in 2017.
It’s not just the car that’s grown. This August Mini officially began celebrating the iconic marque’s 60th anniversary. We at Tyres & Accessories wanted to join in with the celebrations by sharing a couple of interesting points about how the Mini’s tyres have evolved over the last 60 years.
Giti Tire has developed its GT Radial all-season product range, available in the UK from exclusive distributor Micheldever, off the back of an encouraging run of sales for its initial product for this growth market. Tyres & Accessories spoke to Brian McDermott, country manager UK for Giti Tire, to get the latest on how the manufacturer is shaping its range for the segment, which appears to have gained more of a footing in the UK than specialist winter tyres have previously managed.
Giti Tire has launched the GT Radial Maxmiler Ice, its first studdable van and light truck tyre for extreme European winter conditions, in five sizes – 195/70R15C, 185/75R16C, 205/65R16C, 215/65R16C, 235/65R16C. The range covers the majority of mass-market popular vehicles from the Citroen Berlingo and Toyota HiAce through to the Ford Transit and Mercedes Sprinter. Load indices range from 104/102 to 121/119.
Giti Tire’s GT Radial Ride and Drive Day at Horiba Mira, held in partnership with exclusive brand distributor passenger for car, SUV/4×4 and light truck tyres, Micheldever Tyre Services (MTS), was attended by a capacity group of 40 new and existing customers. A mixture of independent garage owners representing potential partners and GT Radial Performance Centres (GTPCs) were given the opportunity to test out the GT Radial passenger car tyre portfolio on the test centre’s circuits, including the wet handling circuit in Golf GTIs on both the FE1 and SportActive tyres, and the wet circles ‘drifting’ in a new BMW 3.
GT Radial is the new main sprint circuit sponsor at this weekend’s Power Maxed MotoFest Coventry 2019. During the UK’s largest urban motorsports festival weekend, the MotoFest Coventry track, created from the city’s ring road, will be named the GT Radial sprint circuit. As part of the sponsorship agreement, GT Radial will run its VW Fun Cup cars on the sprint circuit on both days of the festival weekend.
Giti Tire has launched the GT Radial Maxmiler AllSeason, a four-season tyre for the European van and light truck markets. Carrying the Three-Peak Mountain Snowflake (3PMSF) symbol of its sidewall, the product is initially available in 13 SKUs with 15C-16C” rims, section widths from 195-235 and series sizes from 65-75. Load indices range from 104-115.
Year-on-year growth in the SUV tyre segment has become something of a given in recent years. The popularity of this market segment has been a beacon for car-makers in Europe, as the number of new models in the last decade shows. In terms of tyres, this has meant increases in larger, higher value products, both in the original equipment and replacement markets, the results of which are analysed elsewhere in this section. Volume and value growth in the UK replacement market, at 10 and 15 per cent respectively, has been healthy again in the last year.