GT Radial is delivering the latest extensions to its winter tyre line, the WinterPro2 evo and the WinterPro2 Sport, to European dealers preparing for the 2023/24 winter season. The GT Radial WinterPro2 evo arrives in 44 sizes with rims ranging from 13-17”, section widths from 155-245 and series sizes from 50-80. Manufacturer Giti Tire has introduced another 14 sizes to its winter tyre for performance vehicles, the GT Radial WinterPro2 Sport, bringing the total number to 23. The GT Radial brand is distributed exclusively by Micheldever Tyre Services in the UK.
Giti Tire has added nine new GT Radial SportActive 2 sizes, including its first 22” rim for premium powerful SUVs and three recently unveiled dedicated electric vehicle (EV) tyres. Size 275/40R22 is aimed at large premium segment vehicles such as the Audi RSQ8, BMW X7 and Range Rover Sport while 275/45R21, 255/50R20, 235/50R19, one of the biggest sellers in Europe, and 255/60R18 develop the pattern’s 4×4, CUV and SUV coverage. The recently launched AAA-rated GT Radial SportActive 2 EV is now available in sizes 255/45R20 and 235/55R19 to cover the largest selling EV models from Hyundai, Jaguar, Kia, VW and Volvo to name a few, while 235/45R18 is aimed primarily at the Tesla Model 3. The tyres are now available in the UK from GT Radial’s exclusive distributor in the market, Micheldever Tyre Services.
While the all-season tyre market in the UK has started its ascent from a low base, it remains the fastest growing consumer car tyre segment. The trend has been supported by the last five years of manufacturers’ all-season product development, which have reduced the compromises involved in fitting a tyre capable of performing well in moderate winter weather conditions all year round. Leading independent UK tyre wholesaler Micheldever Tyre Services (MTS) has been strengthening its all-season range with exclusive brands, including the new all-season tyres from its owner Sumitomo Rubber Industries’ global flagship brand Falken and long-term MTS partner GT Radial, the recent addition of Turkish brand Petlas to its line-up, and further product additions from brands such as Runway and Ovation. MTS wholesale director Graham Mitchell tells Tyres & Accessories about how the wholesaler views the all-season (and winter) tyre segment in the UK, as well as the company’s plans to support its dealer network with the increased interest in these adaptable products.
Giti Tire has launched the new GT Radial Maxmiler AllSeason2 across Europe. The next generation van tyre achieves A-grade wet braking on the EU tyre label and is supplied in bigger sizes and higher speed ratings to meet the demands of the latest vehicle rollouts. The next generation update on the brand’s original all-season tyre for van and light truck markets, wet braking has been enhanced by more than 15 per cent, while wet handling is improved by 20 per cent over the predecessor.
GT Radial has unveiled its “dual approach” strategy to the electric vehicle tyre market. The headline news is that the brand’s manufacturer Giti Tire has produced an initial three 18-20” sizes of the specialist GT Radial SportActive 2 EV tyre, with the 19 and 20-inch variations achieving the top AAA label rating. GT Radial has also introduced 16 “EV Ready” tyres in the brand’s popular SportActive 2 and FE2 portfolios, demonstrating the manufacturer’s strategy to supply both specialist EV tyres and products suitable for EVs and internal combustion engine (ICE) vehicles. Giti’s European managing director – product technology, Stefan Fischer explains why the tyre manufacturer views this approach as “a game changer”.
The electric vehicle tyre market is evolving quickly, with manufacturers adding EV-appropriate technologies to existing ranges and in some cases launching new lines of specialist products. These products have several goals, most notably offering range-maximising fuel economy, increased resistance to wear, reducing noise, and the ability to carry heavier loads, all while demonstrating greater sustainability and continuing to offer a high level of safety performance. Naturally these characteristics require technological advancements in order to reconcile contradictory demands; for example, making lower-weight tyres that consume fewer materials while also increasing ruggedness to reduce wear and tyre emissions. With tyres specified for electric vehicles now appearing on the European aftermarket in greater numbers, the need for independent scrutiny is becoming greater, and German magazine Auto Motor und Sport has responded by comparing three of the newest EV-specified products with current flagships, fitted to comparable Kia EV and internal combustion engine (ICE) models.
Giti Tire’s support for European ice hockey has been enhanced with its sponsorship of top-flight Czech Republic team, BK Mladá Boleslav. The brand will become the team’s official tyre partner, with its logo on advertising boards and players pants. It will include several VIP events, which the company will use for distribution and sales partners. The new deal will enhance Giti’s involvement in the Champions Hockey League, for which the manufacturer’s GT Radial brand is the official tyre partner.
GT Radial car number 97 made history in the 2022 Fun Cup Endurance Championship, becoming the competition’s first ever vehicle driven by an all-female line-up. Experienced racers Wendy Ellis-Smith, Michelle Hayward and Zoe Burke came together for the first time at Snetterton in July. They finished ninth in a field of 19 having started in pole position. In addition to its all-female weekend, Giti used its entry in the Fun Cup to bring together racing legends, celebrities and influencers to pilot the car, led by Giti Tire’s senior test engineer Ellis Hadley. Looking back on the 2022 competition, the GT Radial team said it had enjoyed several memorable achievements.
GT Radial will be the Official Tyre Partner of the Champions Hockey League (CHL) in a second season after extending its partnership. The tyre brand wants to use Europe’s premier ice hockey competition to boost awareness across the continent. The game has national sport status in several northern, central and eastern countries where the activation of this sponsorship is likely to have the greatest impact.
Micheldever Tyre Services and Giti Tire gave UK GT Radial Performance Centre (GTPC) dealers the opportunity to test the brand’s latest tyres to the limit during their recent Ride and Drive event in Portimão, Portugal. Held at the Autodromo Internacional do Algarve circuit at the start of September, dealers were able to drive on the celebrated race track on the GT Radial SportActive 2 ultra-high performance tyre, as well as testing the handling and off-road capabilities respectively of the brand’s FE2 and Savero SUV.
Seven-time French Elite Drift FFSA champion, Benjamin Boulbes has commenced the 2022 season on new rubber with GT Radial Champiro SX-R tyres on the rear axle. Available exclusively for Boulbes in Europe, the ultra-high performance, semi-slick sport tyre features a professional racing grade canopy, a special tread formula and unique casing structure for maximum performance and integrity at high temperatures and extreme forces.
Giti Tire has extended its non-exclusive distribution agreement with long-term Nordics partner Vianor. The new extension will run until 2024, which will mean the relationship between the companies will pass its 20th anniversary. The deal covers GT Radial passenger car, SUV and light truck tyres (both summer and winter) and Giti heavy truck and bus products in Finland, Norway and Sweden. Vianor distributes tyres through its own self-branded stores and independent retailers, at more than 500 points of sales.
Giti Tire was “delighted” to reengage with its business partners and exhibit its revised product line-up at The Tire Cologne 2022. For the company’s European operation, the show represented the end of “a four year vacuum”, allowing employees and customers from around Europe, the Middle East and Africa to assemble, building “a platform for future success”.
Visitors to The Tire Cologne had the opportunity to see to Giti Tire’s growing product portfolio. Highlights included Giti Radial’s latest UHP tyre, the SportActive 2, as well as extensions to the GT Radial FE2 performance range. The Giti brand was well represented, too, with the Giti4x4 AT71 heralding a return to the all-terrain segment in the UK.
Giti Tire has added 28 new sizes to its GT Radial SportActive 2 ultra-high performance tyre range. Fitting rims sized between 16 and 21 inches, the tyre is now available in 42 fitments for cars and SUVs. Some SUV sizes carry a specific SUV marking on their sidewall to indicate their suitability for this fitment, Giti adds. While the eponymous Giti brand is growing in European markets, GT Radial continues to be the manufacturer’s most important brand in the UK, receiving substantial backing from exclusive distributer Micheldever Tyre Services. The latest support for its flagship car tyre product was announced from Stand B030-C039 in Hall 7 at The Tire Cologne, Koelnmesse, which continues until 26 May.