Team BRIT, racing together with dedicated sponsor Giti Tire, won its class at the season-ending Birkett Relay. Team Brit and the fully liveried GT Radial VW Fun Cup bug finished first in Class C, posting 142 laps. The result meant 14th place overall, just two laps off the eventual winners.
To meet growing market demand, this year an all-season product joins the GT Radial portfolio. The GT Radial 4Seasons will go on sale in the UK this September, and Giti Tire says initial response to the newcomer has been very positive.
GT Radial’s VW Fun Cup UK team has secured its first ever podium finish, taking third place in the European event at Circuit Zandvoort, Holland. The team was led by Giti Tire’s seasoned race and senior test engineer, Ellis Hadley and ADAC GT Masters Series competitor and Hannover R&D Centre student, André Gies, battling a 26-car field, early safety car interruptions, a non-functioning lap timer and a broken radio in their dash for the dais.
The Giti brand is joining the commercial vehicle tyre portfolio that Giti Tire offers in North America. Giti Tire (USA) is introducing a Giti line-up for long haul, regional, urban/light duty and mixed service applications, and intends to be active in both the original equipment and aftermarket segments within the region.
Giti Tire reports that its preparations for The Tire Cologne are in full swing. The tyre maker will be there with its two core European brands, Giti and GT Radial, displaying a range of original and aftermarket equipment for passenger car, 4×4, light and heavy truck.
Giti Tire has extended its Official Tyre Partnership with the VW Fun Cup into a third season. The tyre manufacturer’s fully livered GT Radial racing car will also make its European debut when the series travels to Circuit Zandvoort in Holland, marking the first time the company has both supplied tyres and raced a car from the series outside the UK. The calendar also features three and four-hour races at Oulton Park, Anglesey, Snetterton, Silverstone, Brands Hatch and Donnington Park, in a series totalling nine rounds.
Giti Tire has added 15 independent garages to its GT Radial Performance Centre (GTPC) network. The new dealers were welcomed to the network during the company’s new dealer training events at Horiba Mira, hosted in partnership with exclusive UK distributor Micheldever Tyre Services. The latest additions to the network were all signed in 2018.
Consumers are increasingly likely to research their tyres online pre-purchase, regardless of whether they complete an e-commerce transaction. Peer review website Tyre Reviews has therefore become an influential destination in the car tyre market: discussing Tyre Reviews’s audience, owner, Jonathan Benson, states that 94 per cent of Tyre Reviews visitors are engaged in the tyre buying process, with its users predominantly “high earning, well educated, male automotive enthusiasts looking for the best possible product for their vehicle.” In 2017, the site delivered 25 million pageviews to tyre buyers, and claims to have influenced around “one-sixth of UK tyre sales.”
GT Radial and Poulton-Le-Fylde tyre retailer Carleton Tyres and Exhaust Centre have teamed up to host a women only tyre safety event. The companies hosted 24 female customers at Carleton’s Bipsham Road premises, presenting a general tyre safety overview, including advice on checking tyres, measuring tread depths, legal limits and stopping distances.
Giti Tire has renamed its UK retread programme Giti Genesis as part of its European truck and bus rebranding project. Originally known as GT REE-Tread when it was launched at the CV Show 2012, the next generation products show strong continuity in most aspects – it will remain a hot cure bead-to-bead retread manufactured using Giti casings, though there have been some changes, the biggest of which is the identity of the retreader. The Giti Genesis is available in two patterns: the GDR690 regional drive axle tyre is available in 295/80R22.5, 315/70R22.5 and 315/80R22.5; the GTR990 regional trailer tyre is offered in size 385/65R22.5.
Giti Tire has extended its track day partnership with leading performance car publication evo into 2017. The tyre manufacturer will focus particularly on the promotion of the GT Radial SportActive, targeting all event attendees and evo magazine readers. Throughout the year five track evenings will take place, with three at Rockingham Motor Speedway in May, August and September and two at Bedford Autodrome in July and September.
An open relationship after 22 years of monogamy: German wholesaler Reifen Gundlach has lost exclusive distribution of the GT Radial passenger car tyre range in Germany. Although remaining a close bedfellow of brand owner Giti Tire, from the start of the coming winter season it will share this bed with three other wholesalers.
Giti Tire has launched the GT Radial WinterPro2, available for the 2017 winter season in the UK from exclusive PCR distributor Micheldever Tyre Services. The tyre showed wet performance gains while maintaining snow handling against its previous generation and four main competitors in independent tests by Dekra. Giti states that the tests, which were conducted early this year in Rovaniemi, Finland and Fontange, France, confirm the tyre was up to 10 per cent better in wet braking exercises and 2 per cent ahead in wet handling.