GT Radial presents 3-year development programme at European dealer event

Micheldever Tyre Services said the GT Radial development plan showed ‘that GT Radial has a past and a future that remains clearly defined across both OEM and the aftermarket’

Giti Tire has presented its three-year development programme for its GT Radial brand to key dealers, including UK distributor Micheldever Tyre Services (MTS). The annual PCR European Marketing Council, held in Austria, was attended by customers from across the continent. It looked at current market conditions, future trends, product development and marketing direction, including the brand proposition across advertising, point-of-sale and online activities, comprising the brand website and social media.

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