Triangle moving to make its mark in Europe

27th June 2019 | 0 Comments
Triangle moving to make its mark in Europe
Triangle’s Autopromotec stand focused largely on the company’s recently renewed passenger car tyre range

In 2016 Triangle Tyre completed its initial public offering (IPO) on the Shanghai Stock Exchange. Back then Triangle’s top management promised that the company would invest in expanding its position in key markets – including Europe. Sure enough, in 2017 a new European leadership team was appointment and shortly afterwards a new European headquarters was opened in Milan. But around the same time, European anti-Chinese truck tyre import duties were also introduced. For many companies this meant the end of Chinese truck tyre business in tariff areas. So how has Triangle faired in this adverse business climate? Nearly two years after their appointment, Tyres & Accessories caught up with Triangle executives Corrado Moglia, general manager – Europe; Angelo Giannangeli, European marketing director; and Mirco Spiniella, business development director Europe in order to answer that question.

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