Triangle Tyre has climbed three places in the China Net Promoter Score (C-NPS). Triangle’s fourth place score of 24.6 was enough to see it rise above Continental (fifth) and Goodyear (sixth) in the table. It is the leading Chinese tyre brand according to the metric, with DoubleStar the next-best in seventh place. Michelin (32.0) retains its place at the top of the table, with Pirelli (29.3) and Bridgestone (25.3) rising two places to make up the rest of the podium.
Triangle Tyre attended Bauma China in Shanghai on 24-27 November. The Chinese manufacturer is one of the world’s largest in the off-the-road sector, supporting construction, mining and port industries, and showcased the top of its product range from a 120sqm booth. Triangle exhibited its latest product technologies for earthmoving equipment, using its booth as a platform to explain its service capability and commitment to key players in the sector.
Triangle Tyre Europe has strengthened its team with the addition of two new managers. Corrado Moglia, general manager in Europe, said the appointments demonstrate how the company is focusing on the development of the brand in Europe. “We have recently added two valuable managers to our European team, Ayhan Haliloglou as OTR technical & sales manager, Europe, and Steve Eke as sales director for the UK & Ireland.”
RH Claydon has today become the exclusive UK distributor of Triangle truck and bus and off the road tyres. The change of distributor for the brand follows Tym International’s decision to cease trading on 30 October. The specialist tyre importer-wholesaler, in which Triangle took a strategic holding in 2013, announced its liquidation in early September. Tym’s managing director, Steve Eke, has since been appointed UK & Ireland sales director of Triangle Tyre Europe. The Chinese tyre manufacturer, among the country’s top five according to Tyrepress data, set up a new European team headquartered in Milan in 2017 under general manager Corrado Moglia. Commencing its distributorship, RH Claydon stated that it looks forward to building a strong relationship with the brand.
Tym International will cease trading from 30 October 2020, effectively winding up the tyre import and wholesale business specialising in Far Eastern-produced and OTR tyres. Writing in a letter dated 8 September, managing director Steve Eke explained “the decision to cease has been forced upon the company by others that control the majority of the shares in the business”. Tyres & Accessories understands that the combination of recent business pressures caused by EU anti-dumping truck tyre tariffs and then coronavirus caused major shareholders to withdraw their investment.
Triangle Tire USA has named Brad Wurst as senior development engineer of A3T, the company’s technical centre in Akron, Ohio. Wurst joins Triangle from Smithers where he has worked since March 2018. Prior to Smithers, Wurst spent more than seven years with Cooper Tire & Rubber, including a one-year assignment as a truck tyre development engineer at the company’s facility in Shanghai, China. Before that Wurst was spent 20 years with Bridgestone Americas.
Triangle Tyre expresses pride in its comeback as a top-ten consumer tyre brand in the China Brand Power Index (C-BPI) 2020. The brand occupies ninth place, ahead of domestic rivals such as Warrior, Chaoyang, Giti and Linglong.
Triangle Tyre has been distributing earthmover tyres throughout Europe for more than fifteen years, and opened its own European headquarters in Milan, Italy, in 2017. The last three years have seen Triangle brand growing stronger within the region, with an expanding double-digit market share in the OTR segment, the introduction of new sizes to further expand an already-wide range, the opening of new partnerships, participation in international fairs – all achievements that Triangle proud of.
Triangle has introduced a 3-star ply rated version of its TL535S+ radial for wheel loaders and other machinery used in quarry and industrial sites, giving users the option to choose between 1-, 2- and 3-star fitments.
Triangle Tyre has provided more details of the Triangle AgileX AT all-terrain tyre that it is bringing to Europe. It says the AgileX AT TR292 has been developed to “address the growing market for balanced on and off-road performance for consumers wanting the flexibility of great on-road and off-road performance”.
Triangle Tyre has shared further details of the Triangle AdvanteX TC101 tyre it presented several months ago. The tyre maker says internal tests show the AdvanteX demonstrated an 18 per cent improvement in wet braking over the Triangle tyre it replaces. Aquaplaning performance was 11 per cent better and dry braking nine per cent improved compared with the predecessor tyre.
Wholesaler Fintyre has gained exclusive Italian market distribution of the entire Triangle PCR portfolio, including the recently-presented overhauled Triangle tyre range for Europe. Triangle Tyre chose the European Fintyre Distribution (EfTD) member company thanks to its “extensive distribution coverage, its competence that distinguishes the company and its widespread presence on the Italian territory.”
In 2016 Triangle Tyre completed its initial public offering (IPO) on the Shanghai Stock Exchange. Back then Triangle’s top management promised that the company would invest in expanding its position in key markets – including Europe. Sure enough, in 2017 a new European leadership team was appointment and shortly afterwards a new European headquarters was opened in Milan. But around the same time, European anti-Chinese truck tyre import duties were also introduced. For many companies this meant the end of Chinese truck tyre business in tariff areas. So how has Triangle faired in this adverse business climate? Nearly two years after their appointment, Tyres & Accessories caught up with Triangle executives Corrado Moglia, general manager – Europe; Angelo Giannangeli, European marketing director; and Mirco Spiniella, business development director Europe in order to answer that question.