With SUV tyres the fastest-growing replacement tyre segment during the last decade, branching out in this area has been one of the main targets of Triangle’s ongoing product development strategy. The introduction of AdvanteX SUV TR259 therefore represents a big leap forwards for Triangle towards high-quality and high-value SUV customers.
Courier vehicles are now ubiquitous in urban areas. This significant increase in city distribution traffic, with shorter distances driven to deliver smaller packages, has led to growth within the light commercial vehicle segment in the last few years. The opening of new hubs and the restrictions for bigger vehicles from entering some cities has provided the impetus to develop a more capillary delivery service, creating higher demand for light truck tyres.
Triangle Tyre and RH Claydon are exhibiting at Hillhead Digital 2021, the UK largest quarrying and construction exhibition. Triangle is one of the world’s largest manufacturers of off the road (OTR) tyres. RH Claydon is its official distributor for this segment in the UK. RH Claydon and Triangle are jointly welcoming visitors to their virtual booth between 15 and 31 March 2021. The booth displays Triangle’s complete portfolio of OTR tyres through pictures, videos and product presentations, ready to be downloaded at any time from the portal. The staff of both companies will be present on 30 and 31 to participate in live chats with visitors who have booked a meeting through the agenda in the portal.
Triangle Tyre has climbed three places in the China Net Promoter Score (C-NPS). Triangle’s fourth place score of 24.6 was enough to see it rise above Continental (fifth) and Goodyear (sixth) in the table. It is the leading Chinese tyre brand according to the metric, with DoubleStar the next-best in seventh place. Michelin (32.0) retains its place at the top of the table, with Pirelli (29.3) and Bridgestone (25.3) rising two places to make up the rest of the podium.
Triangle Tyre attended Bauma China in Shanghai on 24-27 November. The Chinese manufacturer is one of the world’s largest in the off-the-road sector, supporting construction, mining and port industries, and showcased the top of its product range from a 120sqm booth. Triangle exhibited its latest product technologies for earthmoving equipment, using its booth as a platform to explain its service capability and commitment to key players in the sector.
Triangle Tyre Europe has strengthened its team with the addition of two new managers. Corrado Moglia, general manager in Europe, said the appointments demonstrate how the company is focusing on the development of the brand in Europe. “We have recently added two valuable managers to our European team, Ayhan Haliloglou as OTR technical & sales manager, Europe, and Steve Eke as sales director for the UK & Ireland.”
RH Claydon has today become the exclusive UK distributor of Triangle truck and bus and off the road tyres. The change of distributor for the brand follows Tym International’s decision to cease trading on 30 October. The specialist tyre importer-wholesaler, in which Triangle took a strategic holding in 2013, announced its liquidation in early September. Tym’s managing director, Steve Eke, has since been appointed UK & Ireland sales director of Triangle Tyre Europe. The Chinese tyre manufacturer, among the country’s top five according to Tyrepress data, set up a new European team headquartered in Milan in 2017 under general manager Corrado Moglia. Commencing its distributorship, RH Claydon stated that it looks forward to building a strong relationship with the brand.
Tym International will cease trading from 30 October 2020, effectively winding up the tyre import and wholesale business specialising in Far Eastern-produced and OTR tyres. Writing in a letter dated 8 September, managing director Steve Eke explained “the decision to cease has been forced upon the company by others that control the majority of the shares in the business”. Tyres & Accessories understands that the combination of recent business pressures caused by EU anti-dumping truck tyre tariffs and then coronavirus caused major shareholders to withdraw their investment.
Triangle Tire USA has named Brad Wurst as senior development engineer of A3T, the company’s technical centre in Akron, Ohio. Wurst joins Triangle from Smithers where he has worked since March 2018. Prior to Smithers, Wurst spent more than seven years with Cooper Tire & Rubber, including a one-year assignment as a truck tyre development engineer at the company’s facility in Shanghai, China. Before that Wurst was spent 20 years with Bridgestone Americas.
Triangle Tyre expresses pride in its comeback as a top-ten consumer tyre brand in the China Brand Power Index (C-BPI) 2020. The brand occupies ninth place, ahead of domestic rivals such as Warrior, Chaoyang, Giti and Linglong.
Triangle Tyre has been distributing earthmover tyres throughout Europe for more than fifteen years, and opened its own European headquarters in Milan, Italy, in 2017. The last three years have seen Triangle brand growing stronger within the region, with an expanding double-digit market share in the OTR segment, the introduction of new sizes to further expand an already-wide range, the opening of new partnerships, participation in international fairs – all achievements that Triangle proud of.
Triangle has introduced a 3-star ply rated version of its TL535S+ radial for wheel loaders and other machinery used in quarry and industrial sites, giving users the option to choose between 1-, 2- and 3-star fitments.