TyreSafe has launched its 2020 Tyre Safety Month campaign with its first online briefing. Following the success of its previous ‘Get Into The Groove’ campaign, TyreSafe has prepared a fresh batch of cultural parodies with which to publicise its ACT acronym – standing for Air pressure, Condition, Tread. A range of movie poster parodies, including ‘Judge Tread’, ‘The Good, The Bad, and The Under Inflated’, and ‘Done in 60 Seconds’, are available for garages, businesses and other organisations to encourage motorists to take better care of their tyres. The distribution of the materials will reflect the digitalisation trend of this year, driven by the necessity of adapting to Covid-19 Crisis conditions; a wide variety of banners formatted for each of the major social media networks will be available. The briefing featured a panel discussion with Stuart Lovatt, Highways England strategic road safety lead; Tony Crook, National Fire Chief Council lead officer road safety; Simon Turner, Driving for Better Business campaign manager; and James Luckhurst, Project EDWARD founder.
Recent convictions of retailers across the UK highlight the potential risks unsuspecting motorists take when buying part worn tyres. These cases in Scotland and London followed investigations by Trading Standards and TyreSafe into the sale of dangerous and illegal tyres. In each instance, the retailers faced stiff penalties and fines totalling thousands of pounds.
European lighting and automotive aftermarket specialist, Ring has become a supporter of TyreSafe. Ring will help spread the key messages of TyreSafe’s campaigns and support the charity in its ongoing awareness raising. The company supplies a tyre safety kit for motorists, including award-winning tyre inflators, tread depth and pressure gauges and emergency sealants.
UK charity TyreSafe has launched a new awareness campaign aimed at “parent chauffeurs.” Noting the statistic that parents are likely to have spent more than 3,000 hours (around 125 days non-stop motoring) driving their children around by the time they reach 20, the Home Safely on Safe Tyres campaign highlights the importance of tyres in minimising the risks to drivers and their young passengers while on the roads. It also emphasises to all drivers entrusted with child care that it is their responsibility to check the condition of their car’s tyres.
Commenting on road safety statistics showing that tyres cause more than 1000 casualties and 183 deaths a year, TyreSafe chairman Stuart Jackson lamented the reality that the figures have not gone down during the NTDA Tyre Industry Conference.
Even though there are clear regulations surrounding the sale of part worns, TyreSafe says that investigations it and Trading Standards carry out consistently uncover an alarming number with poor puncture repairs, internal damage and even nails in them. To highlight this sorry state of affairs, the tyre safety organisation has produced a video – welcome to ‘Fit & Hope’ part worn tyre sales. All the tyres featured in Fit & Hope were bought from part worn retailers or seized during TyreSafe and Trading Standards’ joint investigations.
The Spring Bank Holiday weekend is fast approaching and for most schools in England and Wales, it also means half term, signalling millions of drivers loading up their cars to get away for a week’s well-earned rest or a visit to family and friends. Around 30 per cent of Britons stayed in the UK for their holidays in 2017, and this figure is expected to be similar this year. The message from TyreSafe is – whether your car is packed for the day or the week, it’s vital to check your tyres before you leave to minimise the risk of a tyre-related incident.
As Tyre Safety Month 2017 comes to a close, TyreSafe has announced that the UK’s largest online tyre retailer, Blackcircles.com, has added its official support to the charity’s campaign to raise awareness of the importance of regular tyre maintenance checks.
It’s getting colder outside and you’re wearing clothes that match the season, so why not let your car ‘wear’ a suitable set of tyres? With winter approaching, TyreSafe is encouraging motorists to consider winter tyres, and to ensure their tyres are in good shape and ready to face all possible road conditions.
Motorists shouldn’t need to be reminded of this, but it seems they do – safety should be the primary concern when replacing tyres. This is the message from TyreSafe this Tyre Safety Month, and the organisation emphasises that although part-worn tyres may appear to be a cheaper option, numerous studies and investigations it and Trading Standards have carried out give reason to question the roadworthiness of these products. In the most recent actions, 93 per cent of part-worns inspected were sold illegally, and more than have possessed safety-critical faults.
According to TyreSafe, drivers are increasing their motoring costs as well as the risk of being involved in an incident by ignoring tyre maintenance. The organiser of Tyre Safety Month is reminding motorists that regular tyre checks are a ‘win-win’ as they will help road users stay safe and avoid unnecessary bills. To help them, TyreSafe has drawn together a list of tips as a reference guide.
TyreSafe is reminding drivers not to rely solely on tyre pressure monitoring systems (TPMS) to ensure their tyre safety. While this valued technology has been proven to improve road safety by advising of a change in tyre pressure, drivers need to check their TPMS is working and be aware that it does not warn drivers of the condition of their tyres nor the amount of tread depth.
Motorists are being given the chance to demonstrate their tyre safety knowledge by taking part in the unique TyreSafe Test. Hosted on the tyresafe.org website, the quiz is designed to be a fun way to prove how much drivers know about tyre safety and highlight the potentially life-saving information they need to be more familiar with.
TyreSafe has started the 2017 Tyre Safety Month with a question: Are you having a Good or Bad Air Day? The organisation is taking on the rampant underinflation of tyres in the UK; its figures show that more than half the tyres on Britain’s cars and vans are being driven at lower pressure than required.