Hankook wins 2nd consecutive TyreSafe Tyre Manufacturer of the Year Award
Hankook Tyre UK is TyreSafe’s Tyre Manufacturer of the Year for 2020. It is the second consecutive year that Hankook has won the award, recognising Hankook’s significant contribution to raising driver awareness of tyre safety-related issues. Over the past twelve months Hankook UK launched three tyre safety campaigns across social channels including Facebook and YouTube. TyreSafe chair and chair of awards judging, Stuart Jackson said: “Hankook’s commitment to raise awareness on tyre safety resulted in a well targeted campaign, which highlighted specific messages relevant to their core age group. A good library of resources was created to support it resulting in a programme of clear and engaging content.”
The first campaign incorporated TyreSafe’s ‘Summer Motoring’ campaign to make drivers aware that more tyre-related incidents happen on British roads during the summer months than at any other time of the year, and to remind them to check their tyres before setting off on holiday.
The second campaign was activated in collaboration with a social media influencer, with video content informing drivers on topics such as how to maintain their tyres’ condition for optimum performance and control and lower fuel consumption; choosing the right tyre for the season; ensuring the correct tyre pressure and how to check their tread.
The third campaign informed and educated drivers on the function of tyre tread, pattern differences on summer, all-season and winter tyres and also why they need to prioritise their tyre safety in anticipation of the winter weather and road conditions.
Zoë Baldwin, marketing manager of Hankook Tyre UK said: “We are delighted to have won this highly coveted award for the second year running, and are thrilled to be recognised for the effort we put into sharing tyre safety messages with millions of drivers. Hankook continues to raise awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres to reduce the number of tyre-related incidents on Britain’s roads.”