TyreSafe to increase tyre safety awareness with new member Foxy Lady
Foxy Lady Drivers Club has become the latest motor group to join tyre safety organisation, TyreSafe. Having previously supported TyreSafe’s campaigns informally, members of the UK’s only everyday motoring club for women will now have access to a wealth of tyre safety resources and information designed to help keep them safe on the road. TyreSafe will also be able to access the club’s membership, providing valuable insight and feedback to help the development of its campaigns which aim to raise awareness about the dangers associated with illegal and defective tyres.
Stuart Jackson, chairman of TyreSafe, said: “We are delighted to have Foxy join us as a supporting member at TyreSafe. With the number of female drivers on the road increasing at faster rate than men, it’s important that we help women become fully informed about tyre safety. Thanks to Foxy’s support, we are now much better equipped to do this.”
TyreSafe acknowledged Foxy’s online marketing acumen at its awards ceremony in 2014. Presenting the club with the ‘Online and Social Media’ award, TyreSafe praised Foxy’s female tyre awareness campaign on Twitter.
Foxy Founder, Steph Savill, adds: “We were thrilled to win last year’s prestigious TyreSafe award for our online and social media work. I want Foxy to get more involved in this area, not just during Tyre Safety Month but on an ongoing basis, so busy women can be educated and understand the safety implications of their tyres.”