TYRE SAFETY
Tyron Runflat presented its vehicle safety products at the Emergency Fleet Exhibition and National Association of Police Fleet Managers (NAPFM) Conference 2025, which took place on Tuesday and Wednesday at The International Centre in Telford. The company showcased its range of tyre safety technologies, including the Tyron Multi-Bands and new single-piece run-flat solutions.
Goodyear has published a new consumer-friendly summer driving guide. Designed to put tyres and safety at the heart of holidaymakers’ travel plans, the guide offers useful tips on vehicle safety and compliance across Western European destinations.
TyreSafe, the UK road safety charity dedicated to tyre safety, is proud to announce a new partnership with Bosch Car Service, one of the world’s largest independent workshop chains, as an Associate Member. This collaboration will help strengthen efforts to raise awareness about tyre safety and encourage road users across the UK and Ireland to perform regular tyre checks, ultimately reducing the risk of tyre-related incidents on the road.
Proper tyre maintenance is essential for extending the life of your vehicle, particularly when managing finances. By adopting a consistent tyre care routine, you not only enhance safety but also reduce unnecessary expenses. For those with used cars, maintaining tyre quality is a crucial step towards smart vehicle management.
TyreSafe has continued to push the envelope with its collaborative partners, this week joining the Diabetes Safety Organisation (DSO) to launch the ‘Tread Safely’ campaign to coincide with Diabetes Awareness Week (9-16 June 2025). The organisations will use the new initiative to raise awareness of the increased road risks faced by people living with diabetes, particularly those affected by Diabetic Peripheral Neuropathy (DPN). TyreSafe will offer free downloadable resources in the TyreSafe Resources Area at www.tyresafe.org to help employers, fleet operators, and individuals understand how regular tyre maintenance can help mitigate this heightened risk.
TyreSafe is supporting the National Police Chiefs’ Council (NPCC) Two Wheel Operation, running from 2nd to 15th June, with a strong focus on helping young powered two-wheeler riders stay safe—and independent—on the road. The campaign highlights a powerful truth – a single tyre-related incident can cost a young rider their independence, whether it’s being stranded at the roadside or, in the most serious cases, sustaining life-changing or fatal injuries.
Bridgestone has reiterated its appeal for motorists to perform regular tyre safety checks following new research revealing that a significant proportion of UK drivers continue to overlook fundamental maintenance practices. The tyre manufacturer expressed particular concern for young motorists, who appear disproportionately unaware of basic tyre safety protocols.
Driver and Vehicle Standards Agency (DVSA) data shows that 2,152,849 vehicles failed the MOT due to tyre defects in 2023/24. That figure was just over 2 million the previous year and has been rising steadily from 1.83 million in 2019/20. If that wasn’t bad enough, 36 per cent of these failures – which equates to more than 750,000 vehicles – had previously been flagged with tyre-related advisories.
A survey commissioned by Apollo Tyres Ltd has found that nearly half (45%) of motorists are buying replacement tyres without understanding the tyre label. The survey polled 1,000 motorists in the UK and identified that only 16 per cent were informed by their tyre retailer – in-store or online – about the relevance and importance of these ratings during their last purchase. That is the lowest level among the eight European countries surveyed, which had an average of 34 per cent.
Bridgestone is getting behind a life-saving charity by fitting Turanza All Season 6 tyres to all consultants’ vehicles. As part of its ‘Become a Road Safety Hero’ campaign, Bridgestone is supporting Bristol and Avon-based Bravo Medics with all-season tyres to aid their critical first responder care for patients across Bristol, Bath, Somerset and South Gloucestershire.
TyreSafe has issued motorcycle tyre safety guidance following a 20 per cent surge in new motorcycles registered in 2024. And what’s more, registrations in December 2024 were up 114 per cent on the previous year. In addition, 45,251 powered two wheelers up to 125cc / 11kW were sold in 2024 (prevalent in the 16-24 years old demographic) accounting for 39 per cent of the overall market meaning that riders are also likely to be less experienced in a variety of different conditions.
A new campaign from UK road safety charity TyreSafe gives motorists a light-hearted yet crucial reminder to prioritise regular tyre checks. The ‘Love Your Tyres’ campaign notes that while an estimated three in five Brits part with hard-earned cash to celebrate Valentine’s Day, a recent survey conducted in partnership with the RAC shows that only a third of drivers check their vehicle’s tyre tread at least once a month – the minimum frequency recommended by road safety experts.
Kumho Tyre is communicating valuable safety messages for winter driving to motorists. The recent spells of cold weather in the UK put increased attention on the subject of tyres, and the manufacturer is adding its voice to calls for motorists to ensure their vehicles are equipped with tyres to handle the harsh conditions of the season.
Research conducted on behalf of the RAC and TyreSafe provides further evidence that UK motorists are tyre unsavvy. While 66% of the 1,775 drivers surveyed claimed to know what the minimum tyre tread allowed by law is, only 39% correctly identified this tread depth as 1.6mm. Perhaps more worryingly, 26% of survey respondents only check tyre tread when they “remember to do it” or directly before taking a car for its MOT, while 5% never do and wait for their car to fail its annual roadworthiness test before taking any action. Just one third said they check tyre tread at least every month, with 17% saying they do so every other month and 15 per cent only checking them about every six months.
TyreSafe has relaunched its ‘Keep Your Tyres in Good ‘Elf’ campaign for a second successive year. In addition to appearing on bus backs and websites, the initiative had a strong social media reaction in 2023, as the sight of Santa’s elves performing a range of tyre checks provided fun and engaging reminders about the importance of road safety during the festive period. The campaign was also backed strongly by TyreSafe supporters.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.