Bridgestone reiterates TyreSafe message

Bridgestone has stated its support for TyreSafe’s Tyre Safety Month campaign by urging drivers to use the clocks going back as a prompt to check their tyres. Bridgestone is calling on motorists to spend five minutes checking their tyres to combat the rising threat of accidents and breakdowns as roads become slippier and conditions more inclement.

Recent results from a Bridgestone pan-European vehicle survey involving some 27,000 cars underlined the scale of the problem as it found that 78 per cent of cars were being driven on under-inflated tyres.

More than a quarter of this sample (28.4 per cent) had tyres that were either seriously or severely underinflated, greatly reducing their safety on the road.

Bridgestone's 3 simple tyre checks

1. Tread depth check 

With sufficient tread depth, motorists can drive with total confidence, even if the weather takes a turn for the worse. The legal minimum tread depth is 1.6mm.

2. Check tyre pressures
Make that tyres are pumped up and ready for the road. Remember that the correct tyre pressure is different for a fully laden car. Check the inside edge of the car door, fuel tank door or user manual for correct pressure values (front and back). Don’t forget to check tyres in cold conditions for an accurate read.

3. Check for damage or wear
Cuts, scuffs, abrasions and other forms of damage can easily get worse over a long journey. If in doubt, check with a specialist before taking the risk.

Bridgestone’s north region communications manager Andy Dingley said: “If motorists could spend just two or three minutes checking their tyres as winter prepares to bite, they will definitely benefit in the longer term.

“At this time of year, we anticipate more tyre related issues, as driving conditions become more of an issue, following months of long summer motoring. With the autumn and winter weather being as unpredictable as it is, we want to encourage all drivers to make the necessary checks now to avoid future pitfalls.”

Chairman of TyreSafe Stuart Jackson has outlined the organisation’s mission statement again ahead of this year’s month-long campaign: “Making sure your tyres are properly inflated is an incredibly quick and easy job, but sadly one which many drivers fail to do regularly. For tyre safety month, we’re calling on as many road safety professionals to join the campaign as possible and help raise awareness about the importance of making sure tyres are properly inflated.”

Comments closed

We see you are visiting us from China.

If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site Or click below to continue on Tyrepress.