The Micheldever Group recorded its tenth TyreSafe Award in 2020, as Micheldever Tyre Services (MTS) and Protyre recorded their respective third and seventh consecutive victories in their categories. MTS won Wholesaler of the Year, while Protyre retained the Large Retailer of the Year accolade. Micheldever also paid tribute to MTS customer Stone Tyres, which swept the board at this year’s event with a hat-trick of awards.
TyreSafe’s Tyre Safety Month 2020 campaign is themed on movies. Its latest cinematic pastiche is designed to remind drivers to check their tyre tread regularly. The advice is communicated via the ‘TyreFlix production,’ Judge Tread. The organisation’s annual October campaign focuses on encouraging drivers to ensure their tyres are Ready for ACTion by checking Air pressure, Condition and Tread. Watch the video, and other campaign content, below, or on the TyreSafe YouTube channel.
A new YouGov survey commissioned by Protyre suggests that over 30 per cent of parents could be using dangerous tyres to ferry around their children. The online survey marks this year’s Tyre Safety Month campaign from TyreSafe and its members. Simon Hiorns, Protyre retail director, said that the findings “raise concerns about how much the public are taking on board the importance of tyre safety.” He added that the company wants to “remind parents and motorists generally that tyre safety is just as important as things like seat belts and child car seats.” Protyre also revealed that the proportion of tyres demounted at its branches below the legal tread depth continues to be above 50 per cent. This, it states, shows that the need for tyre professionals to communicate the importance of checking tyre safety remains high.
TyreSafe has launched its 2020 Tyre Safety Month campaign with its first online briefing. Following the success of its previous ‘Get Into The Groove’ campaign, TyreSafe has prepared a fresh batch of cultural parodies with which to publicise its ACT acronym – standing for Air pressure, Condition, Tread. A range of movie poster parodies, including ‘Judge Tread’, ‘The Good, The Bad, and The Under Inflated’, and ‘Done in 60 Seconds’, are available for garages, businesses and other organisations to encourage motorists to take better care of their tyres. The distribution of the materials will reflect the digitalisation trend of this year, driven by the necessity of adapting to Covid-19 Crisis conditions; a wide variety of banners formatted for each of the major social media networks will be available. The briefing featured a panel discussion with Stuart Lovatt, Highways England strategic road safety lead; Tony Crook, National Fire Chief Council lead officer road safety; Simon Turner, Driving for Better Business campaign manager; and James Luckhurst, Project EDWARD founder.
Domino’s Pizza Group is teaming up with TyreSafe to make sure that the ‘Look Who’s Talking’ message promoting during this year’s Tyre Safety Month is something all its staff can easily take away. The UK’s leading pizza brand hosted two consecutive tyre safety days during its Safety Week this month, with the first at the company’s head office in Milton Keynes on 8 October and the second at its supply chain centre in Warrington a day later.
Chelsea FC and shirt partner Yokohama, have created a web-video to help raise awareness of this year’s tyre safety month. Running throughout October when variable weather conditions can make driving particularly treacherous, tyre safety month is encouraging motorists to carry out regular tyre safety checks such as ensuring their tyres are inflated to the correct pressure and they have adequate tread depth.
Goodyear supported October’s Tyre Safety Month by checking the tyre treads of more than 850 vehicles on Birmingham Business Park, supported by local tyre and autocare centre, HiQ Easy Autos. A team of eight trained Goodyear and HiQ Easy Autos employees took to the car parks of several businesses on the park including Rolls Royce, Arval, Adecco and SSP to measure the tread depths on vehicles, leaving an advice leaflet on every car checked.
Commenting on road safety statistics showing that tyres cause more than 1000 casualties and 183 deaths a year, TyreSafe chairman Stuart Jackson lamented the reality that the figures have not gone down during the NTDA Tyre Industry Conference.
Pneumatic Components (PCL), the worldwide leader in the design, manufacture and distribution of pneumatic and tyre inflation systems, is reminding drivers of the importance of having correctly inflated tyres this Tyre Safety Month (October).
Last year’s Tyre Safety Month campaign from Protyre picked up two PRCA Dare Awards at the PRCA Midlands Awards Ceremony in Birmingham last Wednesday. Together with public relations agency WAA Chosen, Protyre was honoured by PRCA in the Digital & Social Media Campaign of The Year and Integrated Campaign of The Year awards categories.
As Tyre Safety Month 2017 comes to a close, TyreSafe has announced that the UK’s largest online tyre retailer, Blackcircles.com, has added its official support to the charity’s campaign to raise awareness of the importance of regular tyre maintenance checks.
Motorists shouldn’t need to be reminded of this, but it seems they do – safety should be the primary concern when replacing tyres. This is the message from TyreSafe this Tyre Safety Month, and the organisation emphasises that although part-worn tyres may appear to be a cheaper option, numerous studies and investigations it and Trading Standards have carried out give reason to question the roadworthiness of these products. In the most recent actions, 93 per cent of part-worns inspected were sold illegally, and more than have possessed safety-critical faults.
According to TyreSafe, drivers are increasing their motoring costs as well as the risk of being involved in an incident by ignoring tyre maintenance. The organiser of Tyre Safety Month is reminding motorists that regular tyre checks are a ‘win-win’ as they will help road users stay safe and avoid unnecessary bills. To help them, TyreSafe has drawn together a list of tips as a reference guide.