During Tyre Safety Month, Bridgestone has renewed its plea for motorists to take extra care on the roads. It has created a consumer facing campaign to highlight the importance of checking tyres and launched a new online portal that offers tips and advice on correct pressures and tread depths as well as advice for selecting the right tyre.
The countdown is on for the TyreSafe Briefing on Thursday 7 July, and the tyre safety organisation says it is looking forward to welcoming attendees back in person following a two-year hiatus. This year’s event takes place at St George’s Park, Burton Upon Trent, beginning at 1pm.
The 2022 TyreSafe Briefing will return as an in-person event on Thursday 7 July after two years of online presentations. St George’s Park in Burton Upon Trent, home of the National Football Centre, will host the briefing, featuring a high-profile line up of road safety stakeholders and tyre industry representatives who will deliver key information, demonstrations, and interactive exhibits. The event is open to pre-registered supporters and road safety stakeholders, with places allocated on a first-come, first-served basis. Stuart Jackson, TyreSafe chair, calls the briefing “a huge milestone” for the organisation.
We’re in the final week of Tyre Safety Month, and TyreSafe is reminding Britain’s motorists that no matter what safety technology their vehicle is equipped with, it won’t work unless their tyres are roadworthy.
Halfords has been drawing motorists to a two-minute tyre safety video game to test drivers’ knowledge during Tyre Safety Month. The game, 20,000 Miles in Two Minutes, has condensed a tyre’s 20,000-mile lifespan into two minutes – testing how drivers will react to and overcome road hazards as they make their way along a dual carriageway.
Vehicle subscription specialist Wagonex is writing to all its subscribers – even those on the shortest one-month arrangements – to urge them to check their tyres regularly. The move is part of Wagonex’s support of TyreSafe’s annual Tyre Safety Month, which this year stresses the importance of regular inspections.
Breakdown organisation Gem Motoring Assist is urging motorists to make monthly tyre tread and pressure checks in support of TyreSafe’s Tyre Safety Month. Gem recommends a minimum tread depth of 3mm over and above the legal minimum of 1.6mm on the grounds of improved water displacement. Gem’s ‘How to’ guides include short videos on checking […]
October is Tyre Safety Month, and for this year’s annual campaign, TyreSafe is asking Britain’s motorists What’s Stopping You? To educate drivers on the importance and benefits of tyre safety, the association has developed what it calls “impactful, and realistic depictions of scenarios involving families, loved ones and young drivers.” It says these will “resonate with a range of audiences and highlight the potential stakes of driving on defective tyres.”
The Micheldever Group recorded its tenth TyreSafe Award in 2020, as Micheldever Tyre Services (MTS) and Protyre recorded their respective third and seventh consecutive victories in their categories. MTS won Wholesaler of the Year, while Protyre retained the Large Retailer of the Year accolade. Micheldever also paid tribute to MTS customer Stone Tyres, which swept the board at this year’s event with a hat-trick of awards.
TyreSafe’s Tyre Safety Month 2020 campaign is themed on movies. Its latest cinematic pastiche is designed to remind drivers to check their tyre tread regularly. The advice is communicated via the ‘TyreFlix production,’ Judge Tread. The organisation’s annual October campaign focuses on encouraging drivers to ensure their tyres are Ready for ACTion by checking Air pressure, Condition and Tread. Watch the video, and other campaign content, below, or on the TyreSafe YouTube channel.
A new YouGov survey commissioned by Protyre suggests that over 30 per cent of parents could be using dangerous tyres to ferry around their children. The online survey marks this year’s Tyre Safety Month campaign from TyreSafe and its members. Simon Hiorns, Protyre retail director, said that the findings “raise concerns about how much the public are taking on board the importance of tyre safety.” He added that the company wants to “remind parents and motorists generally that tyre safety is just as important as things like seat belts and child car seats.” Protyre also revealed that the proportion of tyres demounted at its branches below the legal tread depth continues to be above 50 per cent. This, it states, shows that the need for tyre professionals to communicate the importance of checking tyre safety remains high.
TyreSafe has launched its 2020 Tyre Safety Month campaign with its first online briefing. Following the success of its previous ‘Get Into The Groove’ campaign, TyreSafe has prepared a fresh batch of cultural parodies with which to publicise its ACT acronym – standing for Air pressure, Condition, Tread. A range of movie poster parodies, including ‘Judge Tread’, ‘The Good, The Bad, and The Under Inflated’, and ‘Done in 60 Seconds’, are available for garages, businesses and other organisations to encourage motorists to take better care of their tyres. The distribution of the materials will reflect the digitalisation trend of this year, driven by the necessity of adapting to Covid-19 Crisis conditions; a wide variety of banners formatted for each of the major social media networks will be available. The briefing featured a panel discussion with Stuart Lovatt, Highways England strategic road safety lead; Tony Crook, National Fire Chief Council lead officer road safety; Simon Turner, Driving for Better Business campaign manager; and James Luckhurst, Project EDWARD founder.
Domino’s Pizza Group is teaming up with TyreSafe to make sure that the ‘Look Who’s Talking’ message promoting during this year’s Tyre Safety Month is something all its staff can easily take away. The UK’s leading pizza brand hosted two consecutive tyre safety days during its Safety Week this month, with the first at the company’s head office in Milton Keynes on 8 October and the second at its supply chain centre in Warrington a day later.
Chelsea FC and shirt partner Yokohama, have created a web-video to help raise awareness of this year’s tyre safety month. Running throughout October when variable weather conditions can make driving particularly treacherous, tyre safety month is encouraging motorists to carry out regular tyre safety checks such as ensuring their tyres are inflated to the correct pressure and they have adequate tread depth.