Tyre Safety Month
Domino’s Pizza Group is teaming up with TyreSafe to make sure that the ‘Look Who’s Talking’ message promoting during this year’s Tyre Safety Month is something all its staff can easily take away. The UK’s leading pizza brand hosted two consecutive tyre safety days during its Safety Week this month, with the first at the company’s head office in Milton Keynes on 8 October and the second at its supply chain centre in Warrington a day later.
Chelsea FC and shirt partner Yokohama, have created a web-video to help raise awareness of this year’s tyre safety month. Running throughout October when variable weather conditions can make driving particularly treacherous, tyre safety month is encouraging motorists to carry out regular tyre safety checks such as ensuring their tyres are inflated to the correct pressure and they have adequate tread depth.
Goodyear supported October’s Tyre Safety Month by checking the tyre treads of more than 850 vehicles on Birmingham Business Park, supported by local tyre and autocare centre, HiQ Easy Autos. A team of eight trained Goodyear and HiQ Easy Autos employees took to the car parks of several businesses on the park including Rolls Royce, Arval, Adecco and SSP to measure the tread depths on vehicles, leaving an advice leaflet on every car checked.
Commenting on road safety statistics showing that tyres cause more than 1000 casualties and 183 deaths a year, TyreSafe chairman Stuart Jackson lamented the reality that the figures have not gone down during the NTDA Tyre Industry Conference.
Pneumatic Components (PCL), the worldwide leader in the design, manufacture and distribution of pneumatic and tyre inflation systems, is reminding drivers of the importance of having correctly inflated tyres this Tyre Safety Month (October).
Last year’s Tyre Safety Month campaign from Protyre picked up two PRCA Dare Awards at the PRCA Midlands Awards Ceremony in Birmingham last Wednesday. Together with public relations agency WAA Chosen, Protyre was honoured by PRCA in the Digital & Social Media Campaign of The Year and Integrated Campaign of The Year awards categories.
As Tyre Safety Month 2017 comes to a close, TyreSafe has announced that the UK’s largest online tyre retailer, Blackcircles.com, has added its official support to the charity’s campaign to raise awareness of the importance of regular tyre maintenance checks.
Motorists shouldn’t need to be reminded of this, but it seems they do – safety should be the primary concern when replacing tyres. This is the message from TyreSafe this Tyre Safety Month, and the organisation emphasises that although part-worn tyres may appear to be a cheaper option, numerous studies and investigations it and Trading Standards have carried out give reason to question the roadworthiness of these products. In the most recent actions, 93 per cent of part-worns inspected were sold illegally, and more than have possessed safety-critical faults.
According to TyreSafe, drivers are increasing their motoring costs as well as the risk of being involved in an incident by ignoring tyre maintenance. The organiser of Tyre Safety Month is reminding motorists that regular tyre checks are a ‘win-win’ as they will help road users stay safe and avoid unnecessary bills. To help them, TyreSafe has drawn together a list of tips as a reference guide.
TyreSafe is reminding drivers not to rely solely on tyre pressure monitoring systems (TPMS) to ensure their tyre safety. While this valued technology has been proven to improve road safety by advising of a change in tyre pressure, drivers need to check their TPMS is working and be aware that it does not warn drivers of the condition of their tyres nor the amount of tread depth.
Motorists are being given the chance to demonstrate their tyre safety knowledge by taking part in the unique TyreSafe Test. Hosted on the tyresafe.org website, the quiz is designed to be a fun way to prove how much drivers know about tyre safety and highlight the potentially life-saving information they need to be more familiar with.
In support of October’s Tyre Safety Month, road safety and breakdown recovery provider GEM Motoring Assist is encouraging drivers to ensure they carry out regular checks on their tyres. By doing so, GEM is reminding motorists that correct tyre pressure is not only vital for safety, but is also the best way to maximise fuel economy.
TyreSafe has started the 2017 Tyre Safety Month with a question: Are you having a Good or Bad Air Day? The organisation is taking on the rampant underinflation of tyres in the UK; its figures show that more than half the tyres on Britain’s cars and vans are being driven at lower pressure than required.
The latest figures from the Department for Transport in its annual Reported Road Casualties Great Britain report show the number of people killed or seriously injured in tyre-related incidents fell to 158 from 162. Slight injuries were also down meaning the total number of casualties was 876, its lowest level recorded. Following the welcome but slight decrease in casualties caused by tyre-related incidents in 2016, TyreSafe is urging drivers and stakeholders to continue their efforts, not become complacent. Indeed, Scottish figures were significantly worse than 12 months ago.
