Bridgestone spread the tyre safety message to hundreds of motorists across October with free tyre safety checks and postcards at two events during Tyre Safety Month. Bridgestone said it communicated the messages to hundreds of motorists at Roadchef’s Norton Canes Services on the M6 Toll in Staffordshire on 19 October, carrying out free safety checks throughout the day. The company repeated these activities at Ireland’s Japfest in Mondello Park, where it encouraged young drivers to get into the habit of checking their tyres regularly.
TyreSafe chair, Stuart Lovatt, has appeared on two episodes of the Driving for Better Business podcast. Lovatt provided a range of tyre safety insights, covering first the impact of tyre safety on fleet managers, and secondly a look at company cars and grey fleet, with tyres for electric vehicles, part-worn tyres and October’s Tyre Safety Month all discussed. Lovatt gave tips on mitigating risk, saving money and staying safe when driving for work. Both episodes are embedded below, or you can access them on the Driving for Better Business website and via various podcast platforms.
TyreSafe exhibited at the ADINJC & Intelligent Instructor National Conference & Expo (Newark Showground, Nottingham; 8 October), continuing its mission to connect with road safety stakeholders. Almost 1,000 driving instructors and trainers from across the country attended, with a wide range of educational seminars, presentations, and dedicated zones covering various aspects of the driver training industry. TyreSafe has committed to supporting the promotion of road safety information and resources within the driver training community, and said that it welcomed hundreds to its stand, from which it was sharing tips, guidance and information about the crucial role tyres play in overall road safety. The organisation recently formed a new partnership with Intelligent Instructor, signalling its intent to build its relationship with instructors.
October is Tyre Safety Month and this year TyreSafe has launched the ‘Safe and Save’ campaign, encouraging motorists to stay safe and save money by learning basic tyre care. The campaign also asks them to ACT – check the Air pressure, Condition and Tread of their tyres, and in a recently published article, Straightset points out the vital role that wheel alignment plays in maximising tyre safety.
TyreSafe and member Protyre are supporting Operation Pennine at road safety events along the M62 corridor in the first week of October’s Tyre Safety Month. The initiative is dedicated to improving road safety by ensuring that vehicles are in proper working condition, with a specific focus on tyres, brakes, lights, and other essential components. TyreSafe is playing a crucial role in supporting Operation Pennine, according to chair Stuart Lovatt: “We are delighted to partner with Operation Pennine in their mission to enhance road safety. Properly maintained tyres are a fundamental aspect of safe driving, and our participation in this initiative aligns perfectly with our objectives.” Read more on Tyrepress sister site, WhatTyre.
A survey of 2,000 UK car owners conducted online by Research Without Barriers on behalf of Bridgestone generated some damning figures for tyre safety. Of the drivers surveyed, 81 per cent admitted to never checking their tyres, and only 14 per cent described them as the most important safety feature on their cars. Other headline statistics from Bridgestone’s research include 54 per cent not knowing that driving on illegal tyres is an extremely dangerous act, only 31 per cent of motorists admitting to being well informed on road safety matters and just 12 per cent checking their tyre treads once a fortnight, the recommended interval between checks. For more on this story, click through to the consumer tyre advice website from the Tyrepress team, WhatTyre.
During Tyre Safety Month, Bridgestone has renewed its plea for motorists to take extra care on the roads. It has created a consumer facing campaign to highlight the importance of checking tyres and launched a new online portal that offers tips and advice on correct pressures and tread depths as well as advice for selecting the right tyre.
The countdown is on for the TyreSafe Briefing on Thursday 7 July, and the tyre safety organisation says it is looking forward to welcoming attendees back in person following a two-year hiatus. This year’s event takes place at St George’s Park, Burton Upon Trent, beginning at 1pm.
The 2022 TyreSafe Briefing will return as an in-person event on Thursday 7 July after two years of online presentations. St George’s Park in Burton Upon Trent, home of the National Football Centre, will host the briefing, featuring a high-profile line up of road safety stakeholders and tyre industry representatives who will deliver key information, demonstrations, and interactive exhibits. The event is open to pre-registered supporters and road safety stakeholders, with places allocated on a first-come, first-served basis. Stuart Jackson, TyreSafe chair, calls the briefing “a huge milestone” for the organisation.
We’re in the final week of Tyre Safety Month, and TyreSafe is reminding Britain’s motorists that no matter what safety technology their vehicle is equipped with, it won’t work unless their tyres are roadworthy.
Halfords has been drawing motorists to a two-minute tyre safety video game to test drivers’ knowledge during Tyre Safety Month. The game, 20,000 Miles in Two Minutes, has condensed a tyre’s 20,000-mile lifespan into two minutes – testing how drivers will react to and overcome road hazards as they make their way along a dual carriageway.
Vehicle subscription specialist Wagonex is writing to all its subscribers – even those on the shortest one-month arrangements – to urge them to check their tyres regularly. The move is part of Wagonex’s support of TyreSafe’s annual Tyre Safety Month, which this year stresses the importance of regular inspections.
Breakdown organisation Gem Motoring Assist is urging motorists to make monthly tyre tread and pressure checks in support of TyreSafe’s Tyre Safety Month. Gem recommends a minimum tread depth of 3mm over and above the legal minimum of 1.6mm on the grounds of improved water displacement. Gem’s ‘How to’ guides include short videos on checking […]
October is Tyre Safety Month, and for this year’s annual campaign, TyreSafe is asking Britain’s motorists What’s Stopping You? To educate drivers on the importance and benefits of tyre safety, the association has developed what it calls “impactful, and realistic depictions of scenarios involving families, loved ones and young drivers.” It says these will “resonate with a range of audiences and highlight the potential stakes of driving on defective tyres.”
The Micheldever Group recorded its tenth TyreSafe Award in 2020, as Micheldever Tyre Services (MTS) and Protyre recorded their respective third and seventh consecutive victories in their categories. MTS won Wholesaler of the Year, while Protyre retained the Large Retailer of the Year accolade. Micheldever also paid tribute to MTS customer Stone Tyres, which swept the board at this year’s event with a hat-trick of awards.