The Micheldever Group recorded its tenth TyreSafe Award in 2020, as Micheldever Tyre Services (MTS) and Protyre recorded their respective third and seventh consecutive victories in their categories. MTS won Wholesaler of the Year, while Protyre retained the Large Retailer of the Year accolade. Micheldever also paid tribute to MTS customer Stone Tyres, which swept the board at this year’s event with a hat-trick of awards.
TyreSafe’s Tyre Safety Month 2020 campaign is themed on movies. Its latest cinematic pastiche is designed to remind drivers to check their tyre tread regularly. The advice is communicated via the ‘TyreFlix production,’ Judge Tread. The organisation’s annual October campaign focuses on encouraging drivers to ensure their tyres are Ready for ACTion by checking Air pressure, Condition and Tread. Watch the video, and other campaign content, below, or on the TyreSafe YouTube channel.
Hankook Tyre UK is TyreSafe’s Tyre Manufacturer of the Year for 2020. It is the second consecutive year that Hankook has won the award, recognising Hankook’s significant contribution to raising driver awareness of tyre safety-related issues. Over the past twelve months Hankook UK launched three tyre safety campaigns across social channels including Facebook and YouTube. TyreSafe chair and chair of awards judging, Stuart Jackson said: “Hankook’s commitment to raise awareness on tyre safety resulted in a well targeted campaign, which highlighted specific messages relevant to their core age group. A good library of resources was created to support it resulting in a programme of clear and engaging content.”
Bridgestone’s range of technologically advanced products and services has helped the company win national road safety charity TyreSafe’s Innovation & Use of Technology Award 2020. The new award represents further recognition of Bridgestone’s contribution to road safety by TyreSafe. The manufacturer collected the Tyre Manufacturer of the Year title in 2018, an Outstanding Achievement Award in 2017 and an Innovation & Use of Technology trophy for its DriveGuard runflat technology, also in 2017.
A new YouGov survey commissioned by Protyre suggests that over 30 per cent of parents could be using dangerous tyres to ferry around their children. The online survey marks this year’s Tyre Safety Month campaign from TyreSafe and its members. Simon Hiorns, Protyre retail director, said that the findings “raise concerns about how much the public are taking on board the importance of tyre safety.” He added that the company wants to “remind parents and motorists generally that tyre safety is just as important as things like seat belts and child car seats.” Protyre also revealed that the proportion of tyres demounted at its branches below the legal tread depth continues to be above 50 per cent. This, it states, shows that the need for tyre professionals to communicate the importance of checking tyre safety remains high.
TyreSafe has launched its 2020 Tyre Safety Month campaign with its first online briefing. Following the success of its previous ‘Get Into The Groove’ campaign, TyreSafe has prepared a fresh batch of cultural parodies with which to publicise its ACT acronym – standing for Air pressure, Condition, Tread. A range of movie poster parodies, including ‘Judge Tread’, ‘The Good, The Bad, and The Under Inflated’, and ‘Done in 60 Seconds’, are available for garages, businesses and other organisations to encourage motorists to take better care of their tyres. The distribution of the materials will reflect the digitalisation trend of this year, driven by the necessity of adapting to Covid-19 Crisis conditions; a wide variety of banners formatted for each of the major social media networks will be available. The briefing featured a panel discussion with Stuart Lovatt, Highways England strategic road safety lead; Tony Crook, National Fire Chief Council lead officer road safety; Simon Turner, Driving for Better Business campaign manager; and James Luckhurst, Project EDWARD founder.
TyreSafe is inviting entries for its 2020 Awards. As a consequence of the unique events of 2020, entrants have the option to include any activities they have organised from 1 August 2019 through to the 31 August 2020. According to the association, the judges will be especially keen to see activity taking place during last year’s Tyre Safety Month.
TyreSafe has welcomed the outcomes and initiatives of the “Government response to the consultation to ban tyres aged 10 years or older”. The Department for Transport’s (DfT) response includes legislation banning the fitment of tyres over 10 years of age to the front wheels of lorries, buses and coaches. The ban also extends to all wheels of minibuses unless they have a ‘twin axle’, which means they would have two wheels on each side at the rear.
Tread depth is essential to keep a vehicle in contact with the road in wet conditions and it remains a legal requirement, despite the introduction of a six-month exemption on MoT for Britain’s motorists. TyreSafe is reminding motorists that a tyre being driven below 1.6mm is illegal and if found by the police could result in a fine of up to £2,500 and three-points being added to a driver’s licence – per tyre.
Since October is Tyre Safety month, Stapleton’s (Tyre Services) Ltd in association with Nexen Tyre, Harry Redknapp and TyreSafe have released the latest video in their campaign, which focusses on the key messages of tyre safety.
Domino’s Pizza Group is teaming up with TyreSafe to make sure that the ‘Look Who’s Talking’ message promoting during this year’s Tyre Safety Month is something all its staff can easily take away. The UK’s leading pizza brand hosted two consecutive tyre safety days during its Safety Week this month, with the first at the company’s head office in Milton Keynes on 8 October and the second at its supply chain centre in Warrington a day later.
Chelsea FC and shirt partner Yokohama, have created a web-video to help raise awareness of this year’s tyre safety month. Running throughout October when variable weather conditions can make driving particularly treacherous, tyre safety month is encouraging motorists to carry out regular tyre safety checks such as ensuring their tyres are inflated to the correct pressure and they have adequate tread depth.