TyreSafe has welcomed the support of Merseyside Police and Crime Commissioner, Emily Spurrell. The announcement is another boost to TyreSafe’s commitment to raising awareness of the importance of tyre safety in the community.
In July, TyreSafe held its first post-lockdown in-person day conference and awards event. More recently the NTDA named the winners at its annual Tyre Industry Awards event. And our sister publication WhatTyre.com has also published names of the winners of its 2022 WhatTyre Tyre of the Year awards. What these three things have in common is that they all aim to give credit where credit is due. They all aim to reward success.
During Tyre Safety Month, Bridgestone has renewed its plea for motorists to take extra care on the roads. It has created a consumer facing campaign to highlight the importance of checking tyres and launched a new online portal that offers tips and advice on correct pressures and tread depths as well as advice for selecting the right tyre.
Following the headline-grabbing news that Liz Truss is open to the idea of turning the UK motorway network into an autobahn-style system, we took a closer look at the idea. Of course, we all know that both Truss and Sunak are electioneering at the moment, doing their best to tell tory members what they think they want to hear. But, however sincere the motivation turns out to be, dispatching with the speed limit will have an inevitable impact on both road safety and the tyre market. So, with that in mind, this month’s column is something of a thought experiment. What would happen if Liz Truss became prime minister and got her way when it comes to turning motorways into autobahns?
TyreSafe has appointed Stuart Lovatt as its new chair. Stuart has worked closely with TyreSafe for many years as part of his previous role as Strategic Road Safety Lead at National Highways and brings with him extensive experience in road safety strategy and delivery at the highest level.
Following the return of the in-person day conference on 7 July, TyreSafe announced the winners of the 2022 TyreSafe Awards during the evening’s awards dinner. The awards are TyreSafe’s leading event of the year and highlight “the outstanding work that goes on across the UK to educate the driving public about tyre safety”. After a two-year hiatus, TyreSafe representatives say they were “delighted to once again be able to unite leading names in road safety and tyre safety champions, to celebrate the achievements of our award nominees”.
Ring Automotive has reiterated the need to look after tyres, following research by road safety charity TyreSafe revealing that more tyre-related incidents are reported in summer than at any other time of the year.
The countdown is on for the TyreSafe Briefing on Thursday 7 July, and the tyre safety organisation says it is looking forward to welcoming attendees back in person following a two-year hiatus. This year’s event takes place at St George’s Park, Burton Upon Trent, beginning at 1pm.
The government is considering scrapping the annual MoT test and replacing it with an inspection every two years, and this is a proposal that TyreSafe would like decision-makers to ponder very carefully – for the sake of road safety.
The 2022 TyreSafe Briefing will return as an in-person event on Thursday 7 July after two years of online presentations. St George’s Park in Burton Upon Trent, home of the National Football Centre, will host the briefing, featuring a high-profile line up of road safety stakeholders and tyre industry representatives who will deliver key information, demonstrations, and interactive exhibits. The event is open to pre-registered supporters and road safety stakeholders, with places allocated on a first-come, first-served basis. Stuart Jackson, TyreSafe chair, calls the briefing “a huge milestone” for the organisation.
We’re in the final week of Tyre Safety Month, and TyreSafe is reminding Britain’s motorists that no matter what safety technology their vehicle is equipped with, it won’t work unless their tyres are roadworthy.
Halfords has been drawing motorists to a two-minute tyre safety video game to test drivers’ knowledge during Tyre Safety Month. The game, 20,000 Miles in Two Minutes, has condensed a tyre’s 20,000-mile lifespan into two minutes – testing how drivers will react to and overcome road hazards as they make their way along a dual carriageway.
TyreSafe has calculated that UK motorists waste more than £600 million worth of fuel due to tyre underinflation. Using data from Michelin’s Fill Up With Air survey showing that 57 per cent of vehicles are driven on underinflated tyres, as well as information sourced from the Department for Transport and the Society of Motor Manufacturers and Traders, TyreSafe is tying the economic argument for ensuring tyres are correctly inflated alongside safety concerns for this year’s Tyre Safety Month. Referring both to the general awareness of tyres as a vital safety component and rhetorically to question why drivers would not check their tyres at least once a month, his year’s October campaign asks Britain’s motorists directly: “What’s Stopping You?”
Vehicle subscription specialist Wagonex is writing to all its subscribers – even those on the shortest one-month arrangements – to urge them to check their tyres regularly. The move is part of Wagonex’s support of TyreSafe’s annual Tyre Safety Month, which this year stresses the importance of regular inspections.