TyreSafe has launched its 2020 Tyre Safety Month campaign with its first online briefing. Following the success of its previous ‘Get Into The Groove’ campaign, TyreSafe has prepared a fresh batch of cultural parodies with which to publicise its ACT acronym – standing for Air pressure, Condition, Tread. A range of movie poster parodies, including ‘Judge Tread’, ‘The Good, The Bad, and The Under Inflated’, and ‘Done in 60 Seconds’, are available for garages, businesses and other organisations to encourage motorists to take better care of their tyres. The distribution of the materials will reflect the digitalisation trend of this year, driven by the necessity of adapting to Covid-19 Crisis conditions; a wide variety of banners formatted for each of the major social media networks will be available. The briefing featured a panel discussion with Stuart Lovatt, Highways England strategic road safety lead; Tony Crook, National Fire Chief Council lead officer road safety; Simon Turner, Driving for Better Business campaign manager; and James Luckhurst, Project EDWARD founder.
TyreSafe is inviting entries for its 2020 Awards. As a consequence of the unique events of 2020, entrants have the option to include any activities they have organised from 1 August 2019 through to the 31 August 2020. According to the association, the judges will be especially keen to see activity taking place during last year’s Tyre Safety Month.
TyreSafe has welcomed the outcomes and initiatives of the “Government response to the consultation to ban tyres aged 10 years or older”. The Department for Transport’s (DfT) response includes legislation banning the fitment of tyres over 10 years of age to the front wheels of lorries, buses and coaches. The ban also extends to all wheels of minibuses unless they have a ‘twin axle’, which means they would have two wheels on each side at the rear.
Tread depth is essential to keep a vehicle in contact with the road in wet conditions and it remains a legal requirement, despite the introduction of a six-month exemption on MoT for Britain’s motorists. TyreSafe is reminding motorists that a tyre being driven below 1.6mm is illegal and if found by the police could result in a fine of up to £2,500 and three-points being added to a driver’s licence – per tyre.
Since October is Tyre Safety month, Stapleton’s (Tyre Services) Ltd in association with Nexen Tyre, Harry Redknapp and TyreSafe have released the latest video in their campaign, which focusses on the key messages of tyre safety.
Domino’s Pizza Group is teaming up with TyreSafe to make sure that the ‘Look Who’s Talking’ message promoting during this year’s Tyre Safety Month is something all its staff can easily take away. The UK’s leading pizza brand hosted two consecutive tyre safety days during its Safety Week this month, with the first at the company’s head office in Milton Keynes on 8 October and the second at its supply chain centre in Warrington a day later.
Chelsea FC and shirt partner Yokohama, have created a web-video to help raise awareness of this year’s tyre safety month. Running throughout October when variable weather conditions can make driving particularly treacherous, tyre safety month is encouraging motorists to carry out regular tyre safety checks such as ensuring their tyres are inflated to the correct pressure and they have adequate tread depth.
Micheldever Group won a trio of the annual TyreSafe Awards at this year’s event at St George’s park. Micheldever Tyre Services (MTS) won Wholesaler of the Year for the second consecutive year, while Protyre made it six-in-a-row for the Large Retailer of the Year accolade. The hat-trick was completed by MTS wholesale director Alan Baldwin, who was given the Lifetime Achievement Award ahead of his retirement from the industry later this year.
The Michelin Tyre Pressure Monitoring System (TPMS) – Bike has been crowned the winner of the Innovation & Use of Technology Award at The TyreSafe Awards ceremony. Designed by Global Michelin licensee Fit2Go TPMS, the product was launched onto the European market in January 2019 – introducing new levels of safety for riders, for whom tyre condition is critical.
The Motor Ombudsman won the 2019 TyreSafe Online and Social Media award. The tyre safety charity’s annual prize giving ceremony, which was recently held at Staffordshire’s St George’s Park, the home of the National Football Centre, acknowledges businesses and individuals, across eleven different categories, who have made a significant contribution to raising awareness about tyre safety-related issues during the past 12 mo
Recent convictions of retailers across the UK highlight the potential risks unsuspecting motorists take when buying part worn tyres. These cases in Scotland and London followed investigations by Trading Standards and TyreSafe into the sale of dangerous and illegal tyres. In each instance, the retailers faced stiff penalties and fines totalling thousands of pounds.