The countdown is on for the TyreSafe Briefing on Thursday 7 July, and the tyre safety organisation says it is looking forward to welcoming attendees back in person following a two-year hiatus. This year’s event takes place at St George’s Park, Burton Upon Trent, beginning at 1pm.
The 2022 TyreSafe Briefing will return as an in-person event on Thursday 7 July after two years of online presentations. St George’s Park in Burton Upon Trent, home of the National Football Centre, will host the briefing, featuring a high-profile line up of road safety stakeholders and tyre industry representatives who will deliver key information, demonstrations, and interactive exhibits. The event is open to pre-registered supporters and road safety stakeholders, with places allocated on a first-come, first-served basis. Stuart Jackson, TyreSafe chair, calls the briefing “a huge milestone” for the organisation.
Halfords has been drawing motorists to a two-minute tyre safety video game to test drivers’ knowledge during Tyre Safety Month. The game, 20,000 Miles in Two Minutes, has condensed a tyre’s 20,000-mile lifespan into two minutes – testing how drivers will react to and overcome road hazards as they make their way along a dual carriageway.
TyreSafe has calculated that UK motorists waste more than £600 million worth of fuel due to tyre underinflation. Using data from Michelin’s Fill Up With Air survey showing that 57 per cent of vehicles are driven on underinflated tyres, as well as information sourced from the Department for Transport and the Society of Motor Manufacturers and Traders, TyreSafe is tying the economic argument for ensuring tyres are correctly inflated alongside safety concerns for this year’s Tyre Safety Month. Referring both to the general awareness of tyres as a vital safety component and rhetorically to question why drivers would not check their tyres at least once a month, his year’s October campaign asks Britain’s motorists directly: “What’s Stopping You?”
Vehicle subscription specialist Wagonex is writing to all its subscribers – even those on the shortest one-month arrangements – to urge them to check their tyres regularly. The move is part of Wagonex’s support of TyreSafe’s annual Tyre Safety Month, which this year stresses the importance of regular inspections.
Breakdown organisation Gem Motoring Assist is urging motorists to make monthly tyre tread and pressure checks in support of TyreSafe’s Tyre Safety Month. Gem recommends a minimum tread depth of 3mm over and above the legal minimum of 1.6mm on the grounds of improved water displacement. Gem’s ‘How to’ guides include short videos on checking […]
October is Tyre Safety Month, and for this year’s annual campaign, TyreSafe is asking Britain’s motorists What’s Stopping You? To educate drivers on the importance and benefits of tyre safety, the association has developed what it calls “impactful, and realistic depictions of scenarios involving families, loved ones and young drivers.” It says these will “resonate with a range of audiences and highlight the potential stakes of driving on defective tyres.”
The rise of electric vehicles, continuing to set a good pace of growth in UK and European markets despite the difficulties facing new car sales over the last 18 months, is one of the central pillars of mobility’s dominant megatrend, sustainability. Given the UK’s growing demand for the various forms of electric-powered cars – battery electric (BEV), hybrid (HEV), plug-in hybrid (PHEV), and mild hybrid electric (MHEV) – it is clear that servicing this section of the market will be vital in the long-term to tyre fitters. At the same time numbers remain relatively small in comparison to the level of interest they generate, though the growth is impressive.
TyreSafe is advising owners of electric vehicles (EVs) to “pay close attention to the tyres they choose when the originals need replacing” because “increasingly, the tyres fitted are specifically designed for use on EVs and can be significantly different to the ‘normal’ tyres…”. Specifically, TyreSafe is warning EV owners that fitting the wrong type of tyre could result in “loss of range, extra noise, accelerated wear and the risk of failing while being driven, which could result in a serious incident”.
TyreSafe has revised the categories and refreshed judging criteria for its 2021 Awards. Two changes stand out. Firstly, there are fewer categories this year, which could mean competition will be more intense. And secondly, TyreSafe will not be holding a face-to-face Award ceremony for the second year running this year. However, winners will have the opportunity to celebrate via a social media activity and video submissions are also eligible this year.
Uncertainty about the safety and logistics of foreign travel means more holidaymakers will drive to other parts of the UK. YouGov data shows 47 per cent of British holidaymakers are planning to visit another part of the country in 2021, with many relying on their vehicle to get them to their destination. This rise in longer car journeys has prompted TyreSafe to remind drivers that there are more tyre-related incidents on the roads in summer than at any other time of the year.
TyreSafe is urging riders to remember tyre safety as part of The National Fire Chiefs Council (NFCC) THINK BIKE week. The campaign, which runs from 23 April to 3 May, is being spearheaded by Fire and Rescue Services across the country and 40 partner agencies, including TyreSafe. THINK BIKE highlights the need for riders to wear the right kit and ‘brush up’ on their riding skills as so many will have had an exceptionally long time out of the saddle due to Lockdown. Another key message is on bike maintenance and ensuring machines are in good roadworthy condition, especially the tyres.
TyreSafe
TyreSafe
Halfords
Gem Motoring Assist
TyreSafe
TyreSafe
TyreSafe