TyreSafe is advising owners of electric vehicles (EVs) to “pay close attention to the tyres they choose when the originals need replacing” because “increasingly, the tyres fitted are specifically designed for use on EVs and can be significantly different to the ‘normal’ tyres…”. Specifically, TyreSafe is warning EV owners that fitting the wrong type of tyre could result in “loss of range, extra noise, accelerated wear and the risk of failing while being driven, which could result in a serious incident”.
TyreSafe has revised the categories and refreshed judging criteria for its 2021 Awards. Two changes stand out. Firstly, there are fewer categories this year, which could mean competition will be more intense. And secondly, TyreSafe will not be holding a face-to-face Award ceremony for the second year running this year. However, winners will have the opportunity to celebrate via a social media activity and video submissions are also eligible this year.
Uncertainty about the safety and logistics of foreign travel means more holidaymakers will drive to other parts of the UK. YouGov data shows 47 per cent of British holidaymakers are planning to visit another part of the country in 2021, with many relying on their vehicle to get them to their destination. This rise in longer car journeys has prompted TyreSafe to remind drivers that there are more tyre-related incidents on the roads in summer than at any other time of the year.
TyreSafe is urging riders to remember tyre safety as part of The National Fire Chiefs Council (NFCC) THINK BIKE week. The campaign, which runs from 23 April to 3 May, is being spearheaded by Fire and Rescue Services across the country and 40 partner agencies, including TyreSafe. THINK BIKE highlights the need for riders to wear the right kit and ‘brush up’ on their riding skills as so many will have had an exceptionally long time out of the saddle due to Lockdown. Another key message is on bike maintenance and ensuring machines are in good roadworthy condition, especially the tyres.
This year’s TyreSafe Briefing will take place online on Thursday 23rd of September at 14:00. The briefing will feature the launch of Tyre Safety Month materials 2021, with attendees the first to see the wide range of innovative new resources available to our supporters and partners.
Driving safety charity TyreSafe has given drivers a timely reminder to spare a thought for their vehicles’ tyres in the days and weeks before lockdown ends. Many vehicles won’t have been used much since Christmas and most of those that have are likely to have only been used for short trips. While it’s tempting to put maintenance checks on hold, TyreSafe is advising drivers to check their vehicle’s tyres during lockdown to potentially save themselves money in the long run and reduce the risk of a tyre-related incident when they do return to the roads.
The Micheldever Group recorded its tenth TyreSafe Award in 2020, as Micheldever Tyre Services (MTS) and Protyre recorded their respective third and seventh consecutive victories in their categories. MTS won Wholesaler of the Year, while Protyre retained the Large Retailer of the Year accolade. Micheldever also paid tribute to MTS customer Stone Tyres, which swept the board at this year’s event with a hat-trick of awards.
TyreSafe’s Tyre Safety Month 2020 campaign is themed on movies. Its latest cinematic pastiche is designed to remind drivers to check their tyre tread regularly. The advice is communicated via the ‘TyreFlix production,’ Judge Tread. The organisation’s annual October campaign focuses on encouraging drivers to ensure their tyres are Ready for ACTion by checking Air pressure, Condition and Tread. Watch the video, and other campaign content, below, or on the TyreSafe YouTube channel.
Hankook Tyre UK is TyreSafe’s Tyre Manufacturer of the Year for 2020. It is the second consecutive year that Hankook has won the award, recognising Hankook’s significant contribution to raising driver awareness of tyre safety-related issues. Over the past twelve months Hankook UK launched three tyre safety campaigns across social channels including Facebook and YouTube. TyreSafe chair and chair of awards judging, Stuart Jackson said: “Hankook’s commitment to raise awareness on tyre safety resulted in a well targeted campaign, which highlighted specific messages relevant to their core age group. A good library of resources was created to support it resulting in a programme of clear and engaging content.”
Bridgestone’s range of technologically advanced products and services has helped the company win national road safety charity TyreSafe’s Innovation & Use of Technology Award 2020. The new award represents further recognition of Bridgestone’s contribution to road safety by TyreSafe. The manufacturer collected the Tyre Manufacturer of the Year title in 2018, an Outstanding Achievement Award in 2017 and an Innovation & Use of Technology trophy for its DriveGuard runflat technology, also in 2017.
A new YouGov survey commissioned by Protyre suggests that over 30 per cent of parents could be using dangerous tyres to ferry around their children. The online survey marks this year’s Tyre Safety Month campaign from TyreSafe and its members. Simon Hiorns, Protyre retail director, said that the findings “raise concerns about how much the public are taking on board the importance of tyre safety.” He added that the company wants to “remind parents and motorists generally that tyre safety is just as important as things like seat belts and child car seats.” Protyre also revealed that the proportion of tyres demounted at its branches below the legal tread depth continues to be above 50 per cent. This, it states, shows that the need for tyre professionals to communicate the importance of checking tyre safety remains high.
TyreSafe has launched its 2020 Tyre Safety Month campaign with its first online briefing. Following the success of its previous ‘Get Into The Groove’ campaign, TyreSafe has prepared a fresh batch of cultural parodies with which to publicise its ACT acronym – standing for Air pressure, Condition, Tread. A range of movie poster parodies, including ‘Judge Tread’, ‘The Good, The Bad, and The Under Inflated’, and ‘Done in 60 Seconds’, are available for garages, businesses and other organisations to encourage motorists to take better care of their tyres. The distribution of the materials will reflect the digitalisation trend of this year, driven by the necessity of adapting to Covid-19 Crisis conditions; a wide variety of banners formatted for each of the major social media networks will be available. The briefing featured a panel discussion with Stuart Lovatt, Highways England strategic road safety lead; Tony Crook, National Fire Chief Council lead officer road safety; Simon Turner, Driving for Better Business campaign manager; and James Luckhurst, Project EDWARD founder.
TyreSafe is inviting entries for its 2020 Awards. As a consequence of the unique events of 2020, entrants have the option to include any activities they have organised from 1 August 2019 through to the 31 August 2020. According to the association, the judges will be especially keen to see activity taking place during last year’s Tyre Safety Month.