TyreSafe has partnered with Brake ahead of Road Safety Week 2023 (week commencing 19 November). TyreSafe said the partnership aims to support Brake’s ‘Let’s talk about speed’ campaign, which challenges drivers and passengers to be open about issues related to speeding. TyreSafe describes the week as a significant platform to raise awareness about the critical importance of safe driving practices and the devastating consequences of speeding. Brake’s 2023 campaign highlights the risks associated with driving too fast and on defective tyres.
German aerospace company Lilium is developing the world’s first all-electric vertical take-off and landing (eVTOL) jet, and Michelin has partnered to create tyres for the aircraft. Lilium and Michelin began working together more than a year ago to develop and produce custom tyres for the Lilium Jet and have now signed a final agreement covering design, serial production, and support.
A new collaboration between The Goodyear Tire & Rubber Company and California-based bioengineering firm Visolis will lead to the production of isoprene through the upcycling of biobased materials. This collaboration, which Goodyear announced yesterday, is supported by a Small Business Innovation Research (SBIR) grant awarded to Visolis earlier this year.
Hankook Tire has entered into a partnership with automotive tuning company Brabus, making the tyre maker an official technology partner. While one goal of this cooperation is for Hankook to develop customised tyres for Brabus, the German firm will initially equip its cars with Hankook Ventus S1 evo3 and Ventus S1 evo Z tyres in rim diameters up to 23-inches. For customers specifying winter tyres, Brabus will offer the Hankook Winter i*cept evo 3.
ZC Rubber has entered into a strategic partnership with electric vehicle manufacturer Zhejiang Leapmotor Technology Co Ltd (Leapmotor) to deepen their mutual cooperation in the automotive sector. ZC Rubber doesn’t share specific details about this new cooperation but notes that it builds upon the tyre maker’s role as “one of the most important original equipment partners of Leapmotor.”
Pirelli North America has partnered Atlanta, Georgia based The Ray, a non-profit which has helped to develop a net-zero highway testbed. The 18-mile stretch of Interstate 85 in West Georgia is located near Pirelli’s US production facility in Rome, Georgia. Pirelli states the partnership “aims to advance research and solutions in areas such as technology for road safety, circular economy, EV charging infrastructure, renewable energy, and environmental and social impacts of tyres and roads.” Pirelli has joined The Ray’s advisory board and will contribute to its strategic thinking around roadways of the future. Projects include future rubber-modified asphalt projects and the use of tyre-derived aggregate for stormwater galleries. Pirelli is also joining “a multi-tiered partnership focused on tyres and the circular economy.” This intends to drive forward education, innovation, solutions development and sharing best practice.
Toyo Tires has commenced a partnership agreement with the International Federation of Sport Climbing in Europe. As a result, the brand will be present at selected European events in the IFSC calendar. Toyo’s European CEO, Kenta Kuribayashi said: “At Toyo Tires, we are very excited to be partnering and supporting the IFSC and look forward to being part of a young, energetic, and growing sports climbing community. Watching the Sports Climbing athletes push their boundaries of possibilities is truly inspirational and resonates with Toyo Tire’s philosophy to continue advancing creativity and innovation to offer tyre products that exceed customer expectations around to world. We hope to support the growth of sports climbing in Europe and around the world.”
Bridgestone Mobility Solutions is partnering with digital service provider RIO, a part of Traton SE and sister company to MAN, Scania, and Volkswagen Truck & Bus. The collaboration involves integrating Bridgestone’s Webfleet fleet management solution with MAN trucks using the existing RIO Box OEM hardware.
The research institute behind Sailun Group’s EcoPoint3 compounding technology has established strategic partnerships with two companies to explore synthetic rubber applications for use in tyre production. EVE Rubber Institute has signed agreements with Ecombine Advanced Materials and Arlanxeo High Performance Elastomer (Changzhou), with the three parties planning to draw upon their respective technological and marketing strengths to deliver innovations in liquid-phase mixing.
As Tyrepress reported on 21 March, Zeppelin Systems has recently entered into a number of tyre recycling partnerships. It considers these firms key players in its new Zeppelin Sustainable Tire Alliance, and has shared details about its new partners:
Together with Allianz Partners, Bridgestone EMIA is rolling out a commercial vehicle tyre insurance programme as the first product in a partnership that will co-create new offers and services around each firm’s key areas of expertise. The programme is fully launched in Italy and being piloted in France, Germany, and the Benelux. The tyre insurance programme covers the replacement of flat tyres caused by sharp objects or curb side collisions, which are typically not protected in the case of damage.
Announcing a second partnership in as many weeks, Kenda and official UK importer Cambrian Tyres are pleased to confirm the brand’s status as official tyre of the Mick Extance Off-Road Experience Centre. As part of the new arrangement, Cambrian will supply the centre with Kenda motocross and enduro tyres.
Kenda and the brand’s official importer Cambrian Tyres tell us that they’ve started the year as they mean to go on, getting 2023 underway by announcing an exciting new partnership with the Lee Walters Off-Road Training School. Thanks to this new partnership, Walters will now be able to rely on Kenda’s wide range of enduro and trail tyres, which can be carefully matched to the type of riding or training he is undertaking.
Israel’s Galileo Wheel Ltd., the firm behind the CupWheel tyre, and Japanese trading firm Marubeni Corporation have entered into a strategic partnership. As part of this partnership, Galileo reports that Marubeni has become a “significant stakeholder.” Marubeni will utilise its global sales and marketing network and become the distributor of CupWheel tyres in multiple geographic markets.
In September, Stapleton’s Tyre Services became the exclusive Great Britain distributor of Triangle passenger car and van tyres. The deal, which has been in the making for the last couple of years, will build on the strengthening relationship between Triangle Tyre and the UK’s largest tyre wholesaler. It was finalised after comprehensive testing of the Triangle range by Stapleton’s and its ultimate parent company Itochu. In recent years, the company has become the largest distributor of Triangle products in Europe. Stapleton’s states that Triangle is a “strong strategic fit in the economy segment” of its portfolio. It will make the brand available to “all customers in every channel.” Unveiling the deal, Stapleton’s hosted key dealer customers and European representatives of Triangle at PalmerSport at the Bedford Autodrome. Tyres & Accessories also attended the event, taking the opportunity to speak to Stapleton’s managing director Andy Fern, who took the reigns in the first quarter of 2020 just before the Covid-19 pandemic disrupted business as usual, about the new deal and the evolution of the Stapleton’s business under his leadership.