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Goodyear to make ELMS debut

Clement Marin

Goodyear will make its debut as a tyre supplier to the European Le Mans Series this weekend. The manufacturer is working alongside top teams in the LMP2 and LMGTE classes at the season-opening 4 Hours of Le Castellet. Goodyear’s latest tyre technology will be fitted to five front-running LMP2 prototypes and every car in the LMGTE field throughout the ELMS season. The brand’s entrance into the series follows last year’s fitments to LMP2 winners in the FIA World Endurance Championship. However the weekend will mark the first time that LMGTE cars have raced on the Goodyear Eagle F1 SuperSport race tyres. Having been delayed by the pandemic, the series will run over five races until November.

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  1. Goodyear sole tyre supplier to LPM2 category of WEC, ELMS
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  3. Goodyear becomes Algarve Pro Racing ELMS LMP2 development partner
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Goodyear becomes Algarve Pro Racing ELMS LMP2 development partner

Goodyear

European Le Mans Series (ELMS) LMP2 racing team, Algarve Pro Racing has made Goodyear its tyre technical partner. The reigning Asian Le Mans Series Champion has already demonstrated race-winning pedigree and a deep understanding of how to maximise tyre performance. Goodyear says the partnership will allow it to receive valuable technical feedback on a variety of European tracks.

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Related news:

  1. Goodyear to make ELMS debut
  2. Goodyear sole tyre supplier to LPM2 category of WEC, ELMS
  3. Goodyear anticipates WEC restart, with partner teams in contention
  4. Goodyear takes first World Endurance win at Shanghai 4h
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MPA Creative orchestrates 3-year extension to BTCC-Autocar partnership

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BTCC

PR and marketing agency MPA Creative has confirmed a three-year media partnership extension between the British Touring Car Championship and major automotive magazine Autocar. MPA Creative orchestrated the initial deal between the two parties back in 2014, and since then the relationship has enjoyed much success, with all parties committed to extending the joint venture into at least a ninth consecutive year.

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  1. Dunlop’s global motorsport family unites to help Macmillan
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Pyrolysis technology: Michelin partnering with Enviro

Michelin is entering into a partnership with Swedish firm Scandinavian Enviro Systems (Enviro) to develop and industrialise on a large scale pyrolysis technology to recycle end of life tyres into raw materials. The two companies signed a shareholding subscription today that will see a subsidiary of the tyre maker, Michelin Ventures SAS, acquire a 20 per cent stake in Enviro.

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  1. Enviro: Improved tyre pyrolysis market will help revenues
  2. Enviro completes Michelin share offer
  3. Enviro and Michelin extend strategic partnership letter of intent
  4. Sunderland chosen as site for ‘UK’s greenest’ tyre recycling plant
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Toyo Tire signs strategic partnership with JAOS

A new strategic partnership between Toyo Tire Corporation and automotive component manufacturer JAOS Corporation aims to increase the value of both brands within the SUV and 4×4 sector around the world. The two Japanese companies will collaborate in marketing activities and leverage their aggregate knowledge gained through joint participation in motorsports events and original product testing.

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  1. Apollo Tyres building UK dealer network at ‘iconic venue’ events
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Linglong starts partnership with SGMW

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Linglong Tire has entered into a cooperative agreement with Chinese car-making joint venture company SGMW. The new partnership commenced with the signing of a strategic cooperation framework agreement at SGMW’s headquarters on 30 December. Under the agreement, the two parties will collaborate on product design, development, application, quality assurance, cost optimisation and manufacturing over a long-term basis.

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  1. Linglong Tire progressing with recycling, pyrolysis projects
  2. Linglong Tire commences cooperation with FAW
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Going global together: Auto Express & Auto Bild announce licensing partnership

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The team at Tyrepress.com view independent tyre tests as an invaluable consumer purchasing tool. We will therefore follow the new licensing partnership between Auto Express and Auto Bild with interest, particularly in regards to how it influences both publications’ approach to tyre testing.

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Hella Gutmann Solutions announces WhoCanFixMyCar.com partnership

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Diagnostics expert, Hella Gutmann Solutions (HGS) has partnered with online car repair marketplace, WhoCanFixMyCar.com. The supplier of the mega macs range of diagnostic systems states that the arrangement means drivers using WhoCanFixMyCar.com to find a workshop will now be able to differentiate between those that utilise HGS tools and those who don’t. The HGS logo will appear on relevant workshop profiles.

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Hyundai, Kia invest 80M euros in Rimac, establish technology partnership

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Hyundai Motor Company and Kia Motors Corporation have jointly invested 80M Euros in Rimac Automobili (Rimac) – the Croatian high-performance electric vehicle technology and sportscar company. The companies have announced a strategic partnership to collaborate on the development of two high-performance electric vehicles by 2020.

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Hella, AEye to extend perception solutions collaboration for ADAS, automated driving

Automotive lighting and electronics supplier Hella is to extend its strategic partnership with AEye, a forerunner in artificial perception systems and the developer of iDAR. The companies are working to deliver customised sensing and perception solutions for advanced driver-assistance systems (ADAS) and automated driving (AD) based on AEye’s iDAR technology.

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Marangoni and Vipal announce partnership

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Marangoni Spa and Borrachas Vipal SA have announced that the two retreading material suppliers have entered into a partnership agreement aimed at “increasing the synergies and productivity, strengthening the industrial and commercial organisation of both groups”. Details of precisely what this means are still scarce but, according to a statement issued by Marangoni, this will lead to the creation of “the largest global independent player in the tyre retreading sector”.

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Hella and Faurecia enter into strategic collaboration

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Hella, the lighting and electronics specialist, and the French technology supplier Faurecia will cooperate in a strategic partnership for the development of innovative interior lighting solutions. Within this cooperation, the companies will jointly develop lighting solutions with high-technology content in the area of surface and dynamic-lighting for a comprehensive, personalised cockpit environment.

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Pirelli renews Porsche Club GB partnership until 2023

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Pirelli has renewed its agreement with Porsche Club GB, Europe’s largest Porsche club. As such, it will continue to give the club – with its more than 22,000 members and 60,000 Porsche cars – technical and other types of support for an additional five years.

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TyreCube – a new shipping solution for tyres

Logistics supply firm CEVA Logistics and Goodpack, operator of the world’s largest fleet of intermediate bulk containers, have entered into a new strategic alliance to provide solutions for the tyre industry. As part of this alliance, the two companies have developed ‘TyreCube’, an intelligent returnable container for tyres with data acquisition and track & trace capabilities.

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  1. Official launch for TyreCube shipping solution
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LeasePlan partners with Land Life Company to help make every trip carbon neutral

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LeasePlan Corporation N.V. has signed an agreement at the Global Climate Action Summit in San Francisco with Land Life Company, a leading nature restoration venture, to help LeasePlan customers make their trips carbon neutral.

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