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Westlake partners Red Bull Driftbrothers as tyre partner

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Leading Chinese manufacturer ZC Rubber’s flagship Westlake brand has become the tyre partner of the Red Bull Driftbrothers team. The globally renowned German drifting team now relies on Westlake Sport RS tyres from ZC Rubber for its two 1,000 hp BMW M4s. The new co-operation celebrated its premiere at this year’s ADAC Ravenol 24h Nürburgring. In the pre-programme of the legendary race, the Red Bull Driftbrothers completed a show drift on the new Westlake Sport RS tyres.

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Related news:

  1. ZC Rubber an Arsenal partner
  2. June launch for new ZC Rubber EV tyre lines
  3. ZC Rubber names Debusschere OTR tyre sales director
  4. Zenises, Z Tyre and Westlake star in Jeremy Clarkson’s ‘The Grand Tour’ finale
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Interfit Point dealer programme launches in UK with DJ Industrial Tyres partnership

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DJ Industrial Tyres has become the UK’s first Interfit Point dealer. The material handling sector tyre service provider will offer Interfit advanced tyre service and maintenance solutions as a result of the new collaboration. Interfit calls the partnership “a significant milestone” after it launched the dealer program in Italy. “This partnership not only expands Interfit services reach, but also marks the launch of Interfit Point dealer program in UK” said Chris Heale, sales director at Yokohama TWS, a company formed after Japanese tyre manufacturer Yokohama acquired Trelleborg Wheel Systems in 2023, and owner of the Interfit network.

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Related news:

  1. Yokohama TWS names Elio Bartoli as company president
  2. Looking forward: The enduring role of industrial tyres in the post-pandemic environment
  3. Apollo Tyres building UK dealer network at ‘iconic venue’ events
  4. National Tyres and Autocare board approves leases for 10 new branches
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Continental, Tadej Pogačar partner to highlight safer road use

Multiple Tour de France champion Tadej Pogačar has entered into a long-term partnership with Continental. In addition to elevating brand awareness for Continental car and bicycle tyres, the partnership will particularly focus on promoting understanding and respect between motorists and cyclists.

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Related news:

  1. Continental a main sponsor & official tyre supplier of the Giro d’Italia 2024
  2. Sport sponsorship: Continental official partner, tyre of Giro d’Italia
  3. Continental using Tour de France sponsorship to promote safety message
  4. Continental the official partner of Tour de France
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TyreSafe, Ring Automotive mark 5 years of tyre safety partnership

TyreSafe and Ring Automotive are celebrating five years of working in partnership to promote tyre safety and awareness across the UK. Since joining TyreSafe as an official supporter in March 2020, Ring Automotive has played a crucial role in championing safer roads through innovative tyre care solutions, community engagement, and advocacy for regular tyre maintenance.

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Related news:

  1. TyreSafe’s ‘Outstanding Contribution’ award goes to Highways Agency
  2. TyreSafe welcomes NFU Mutual as latest member
  3. Summer increases tyre inflation demand, Ring Automotive
  4. Tyrepress sister consumer website becomes partner of TyreSafe
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Tyrepress sister consumer website becomes partner of TyreSafe

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Tyrepress sister website WhatTyre became a partner of TyreSafe this year, following up many years of covering the organisation’s important road safety activities and stakeholder partnerships in Tyre Industry Publications’ business website and magazine Tyres & Accessories. The company’s independent consumer tyre advice website is dedicated to helping drivers make informed decisions about tyre replacement and maintenance. Therefore partnering with the leading UK tyre safety organisation to extend its messages is a natural fit. As a result of its business-to-business and consumer titles, Tyre Industry Publications is uniquely positioned to reach a broad coalition of road users and the tyre suppliers and fitters that make the tyres that keep them safe. The reciprocal partnership will help ensure that crucial tyre safety information is disseminated effectively across the UK.

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Related news:

  1. TyreSafe’s ‘Outstanding Contribution’ award goes to Highways Agency
  2. TyreSafe welcomes NFU Mutual as latest member
  3. TyreSafe and RoadSafe Partner
  4. TyreSafe, Brake partner for Road Safety Week 2023 campaign: ‘Let’s Talk About Speed’
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Nexen partners with Caffeine & Machine

Stapleton’s Tyre Services exclusive brand Nexen has partnered with Caffeine & Machine to transform the wall at The Hill, showcasing a striking design that boldly adorns the heart of the building for everyone to admire.

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Related news:

  1. Stapleton’s Reshuffles Management Team
  2. Stapleton’s Leads Way With Private Brands
  3. Stapleton’s exclusive brands designed to give retailers the edge
  4. Nexen Tyre UK sponsors Tucked At The Manor 2022
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Pirelli & Bosch cooperating on intelligent tyre technology

Pirelli and Bosch have entered into a joint development agreement aimed at creating new software-based solutions and driving functions utilising in-tyre sensors. Announcing details of the agreement, Pirelli says this collaboration promises to deliver improved safety, comfort, sustainability, and enhanced driving dynamics for motorists.

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Related news:

  1. Pirelli at the Goodwood Festival of Speed
  2. Cyber Tyres are Coming, says Schrader
  3. Fleets to benefit from Pirelli’s Cyber Tyre technology
  4. Pirelli’s ‘Cyber Tyre’ designed to ‘read the road’
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Bridgestone, Versalis & Grupo BB&G partner to advance tyre circularity

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A new agreement between Bridgestone EMEA, Grupo BB&G and Versalis (Eni) will see the three parties working together to establish a closed-loop ecosystem to transform end-of-life tyres (ELTs) into new tyres, with each contributing its particular innovation, experience and technological skills to the project. The partnership aims to develop a model for the creation of a scalable and increasingly sustainable supply chain.

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Related news:

  1. Fraunhofer Institute research shows pyrolysis benefits
  2. Pyrum & partners gain Materialica award for waste tyre car parts
  3. ELTs: Pyrum both upstream & downstream of Mercedes-Benz
  4. Eneos partnership: Bridgestone begins pyrolysis tests
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John Deere tyre partnership to drive Trelleborg sales in Brazil

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Trelleborg Tires has outlined a growth plan for Brazil, including an aim to increase market share by leveraging its presence at over 300 John Deere dealerships. A new partnership, formalised during Agrishow 2024, commences this month and allows Brazilian farmers to access Trelleborg’s portfolio of over 700 products through John Deere’s after-sales network. This collaboration builds on the existing global partnership between the two companies at a regional level.

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Related news:

  1. Alliance Tire Americas becomes partner-level supplier to John Deere
  2. Trelleborg a ‘Tractor of the Year’ awards partner
  3. Trelleborg to produce agri tyres in US
  4. Trelleborg official partner of AGCO’s Future Farm Project in Zambia
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Aeolus ends direct Pirelli tie-up, signs Pirelli deal with PTG

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Aeolus Tyre Co. Ltd has dissolved its direct license contract with Pirelli Tyre S.p.A. for Industrial segment technology, replacing this agreement with one it signed with Prometeon Tyre Group S.r.l. (PTG) earlier in the month. According to the terms of the new agreement, Aeolus Tyre will receive patented and proprietary technology that Pirelli has licensed to PTG.

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Related news:

  1. Prometeon partners with Iveco Defence Vehicles
  2. Prometeon COO talks with Tyres & Accessories
  3. The Tire Cologne: Prometeon showing latest Pirelli products
  4. Pirelli truck tyres separating and merging with Aeolus/ChemChina
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Clarios & Altris jointly developing sodium-ion batteries

With a new partnership, low-voltage battery specialist Clarios and Swedish firm Altris, a pioneer in sustainable sodium-ion battery technology, aim to develop low-voltage sodium-ion batteries for the automotive industry. The companies have agreed not to disclose financial details of their development agreement.

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Related news:

  1. Clarios acquiring Paragon’s power business
  2. Conti targets EV market with battery JV
  3. Clarios develops a smarter AGM battery
  4. Clarios, Natron launch sodium-ion battery collaboration
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Michelin, Rockwell Automation bolster manufacturing digitalisation collaboration

Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, has strengthened its collaboration with Michelin. This reinforced relationship focuses on digital innovation across Michelin’s manufacturing processes and builds upon more than three decades of collaborative history.

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Related news:

  1. Rollier proposes Senard as successor at Michelin
  2. Tereos joins BioButterfly, signs agreement with Michelin
  3. Pyrolysis technology: Michelin partnering with Enviro
  4. Michelin becomes global tyre partner of MAN Truck & Bus Driver Training
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TyreSafe, Brake partner for Road Safety Week 2023 campaign: ‘Let’s Talk About Speed’

TyreSafe

TyreSafe has partnered with Brake ahead of Road Safety Week 2023 (week commencing 19 November). TyreSafe said the partnership aims to support Brake’s ‘Let’s talk about speed’ campaign, which challenges drivers and passengers to be open about issues related to speeding. TyreSafe describes the week as a significant platform to raise awareness about the critical importance of safe driving practices and the devastating consequences of speeding. Brake’s 2023 campaign highlights the risks associated with driving too fast and on defective tyres.

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Related news:

  1. TyreSafe and RoadSafe Partner
  2. TyreSafe launches spring safety campaign – ‘Do you drive and hope?’
  3. Bridgestone tyre safety survey: 81% of drivers never check their tyres
  4. TyreSafe chair Stuart Lovatt featured on Driving for Better Business podcast
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Michelin, Lilium sign eVTOL tyre agreement

German aerospace company Lilium is developing the world’s first all-electric vertical take-off and landing (eVTOL) jet, and Michelin has partnered to create tyres for the aircraft. Lilium and Michelin began working together more than a year ago to develop and produce custom tyres for the Lilium Jet and have now signed a final agreement covering design, serial production, and support.

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Related news:

  1. First airline selects PresSense connected tyre
  2. Boeing names Michelin a Supplier of the Year
  3. Michelin establishes aircraft tyre firm in China
  4. Michelin & Safran conduct flight tests on connected aircraft tyre
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Goodyear partnering on upcycled isoprene

A new collaboration between The Goodyear Tire & Rubber Company and California-based bioengineering firm Visolis will lead to the production of isoprene through the upcycling of biobased materials. This collaboration, which Goodyear announced yesterday, is supported by a Small Business Innovation Research (SBIR) grant awarded to Visolis earlier this year.

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Related news:

  1. Goodyear launching 70% sustainable material tyre
  2. Goodyear showcases Eagle GO concept tyre on Citroën oli
  3. Tyre connectivity can reduce new-to-worn stopping difference by 30%
  4. Sustainable materials: Goodyear shows off 70% tyre
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