Pirelli has joined simulation company Slightly Mad Studios’ Project CARS franchise in a technical, promotional, and marketing partnership. The agreement brings Pirelli’s motorsport and tyre technology, and North America’s premier GT production series, the Pirelli World Challenge, to the second iteration of the game. The series will come with Project CARS 2’s release on 22 September, playable in the in-game career mode, and featuring GT3 cars and their specific liveries. Tracks include Long Beach, Circuit of the Americas, Road America, and the Mazda Raceway Laguna Seca.
Bridgestone Australia has become a platinum partner to NatRoad, a non-profit association representing more than 40,000 large and small trucking companies who employ more than 140,000 people within the country’s road freight industry.
The partnership between Yokohama Tire Corporation and the Nitro Circus organisation has been extended through the tyre maker’s appointment as an official partner to the Nitro World Games, which take place in the US on 24 June.
Motul and McLaren GT have followed up a successful association with McLaren GT customer race team Garage 59 in 2016, with a newly announced partnership making Motul the approved lubricant supplier of McLaren GT and its customer teams.
Valeo has announced the 24 teams selected to move onto the second stage of its global competition, the Valeo Innovation Challenge. Selected from a total of 1,628 participating teams by 70 Valeo experts and independent scientists, the 24 semi-finalist teams hail from 13 countries across 23 universities and schools.
Exol Lubricants is partnering with Aston University on its career and placements programme, offering students insight into the independent automotive aftermarket and lubricants sector. The collaboration will offer the company the opportunity to build solid relationships with future industry professionals while also promoting the Exol brand, work ethic and principles.
Motor Wheel Service Distribution (MWSD) is targeting improved delivery timescales in Scotland with a new logistics partnership. Drummond Distribution will offer the company’s Scottish customers next-day delivery on its most popular commercial vehicle wheel sizes. Covering Chevron Steel as well as Xlite and new Xbrite+ forged aluminium wheels, the service will cover over 90 per cent of orders received before 4pm. More uncommon sizes and specifications will be supplied via MWSD’s warehouse in Manchester with delivery within two-three days.
Continental has entered into a strategic partnership with DigiLens Inc., a leader in holographic projection technology for application in automotive and consumer electronics. The partnership has been formed to develop ultra-thin Augmented Reality Head-up Displays that will further enhance a wider market penetration in cars of different segments.
Jaguar Classic has announced a partnership with Pirelli to develop a new tyre package for the classic XJ220 sports car. Featuring a bespoke P Zero design the tyre maintains the look of the original P Zero, but is updated using Pirelli’s latest compounds and technologies. This includes internal damping within the tyre to even out shocks, lessen noise, and provide more precise control while increasing comfort. Pirelli’s P Zero ultra-high performance range continues to be a part of top level motorsport, like Formula One and GT racing, for which the XJ220 concept was originally developed.
Vipal has presented 11 retreaders and distributors with plaques commemorating their history in partnership. The South American manufacturer of tyre repair and retreading products chose to mark decade and half-decade relationships with partners in UK, Spain, Portugal, Italy, Hungary and Turkey.
Bridgestone has become the first Founding Partner of a new digital platform dedicated to the Olympic Movement. The tyre maker signed a collaborative agreement with the International Olympic Committee (IOC) yesterday to confirm its support of the Olympic Channel, a platform that gives fans the opportunity to experience the power of sport and the Olympic Movement all year round. The Olympic Channel will launch worldwide on Sunday 21 August following the closing ceremony of the Olympic Games Rio 2016. Bridgestone has committed to this partnership for a four-year period.
Bridgestone has been made an official project partner for the Aston Martin DB11, slated to be launched later in 2016. The tyre manufacturer will support Aston Martin with a series of technical developments, durability testing and global media launches, including the use of its European Proving Ground in Aprilia, Italy. Tyres & Accessories first reported Bridgestone and Aston Martin’s partnership from the Geneva Motorshow 2016 in February.
Marangoni Retreading Systems has announced a new partnership with Spanish retreading partner, Louzán SL. The Galicia-based company, which was formed in the 1940s, offers a range of services for fleets, including retreading, with ten sales outlets for extensive territorial coverage. Marangoni said the partnership reflects the “major changes” taking place in the retreading industry. While the future of the retread manufacturer’s Rovereto remains uncertain, Marangoni has moved to increase its global partnerships in various markets around the world. The company characterises its latest Spanish partnership as an “expansion” of its activities in the country.