Continuing its long association with Manchester United, Apollo Tyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the Vredestein brand across the Europe and North American markets.
Apollo Tyres has partnered with Manchester United F.C. for more than seven years, and an important aspect of this engagement has been the nurturing of young football talent. The latest programme has now been launched in India and involves the Manchester United U-18 team, which in May will visit the country for the first time.
Yokohama-sponsored Chelsea FC enjoyed a winning conclusion to the 2017-18 football season by taking a 1-0 victory in Saturday’s FA Cup final at Wembley. Marking the climax of the English season, the match was played in front of a sell-out crowd at Wembley, and watched by a live UK TV audience which peaked at 8.7 million. With global TV viewership expected to be at least ten times this number, Yokohama will benefit from a jump in brand exposure from its shirt partnership with the winners.
Apollo Tyres has extended its Premier League football sponsorship, adding Crystal Palace FC to its existing global partnership with Manchester United. As Official Tyre Partner, Apollo will have a significant presence at all the club’s domestic matches.
After three years of regional association with Manchester United Football Club, Apollo Tyres has extended its sponsorship agreement with the club for the next three years and has extended the scope of the deal to become the official ‘Global Tyre Partner’.
According to LMC figures, Europe’s light commercial vehicle market is growing 35 per cent faster than the passenger car market, and these vehicles now account for 11 per cent of the region’s vehicle parc. This growth is to a large extent being driven by a strong rise in parcel deliveries, and Apollo Tyres believes that the 21 million light commercial vehicle tyres currently sold in Europe annually will increase to 25 million tyres per year by the end of 2020.
The establishment of dual-branded Apollo Manchester United ‘Go The Distance’ community pitches was said to be a key part of Apollo’s Man U sponsorship when it began back in August 2013. The first such pitch was officially opened a year after the relationship began just outside the h
Coinciding with the start of the 2015/16 European football season, various tyre manufacturers have continued the step up in sponsorship involvement with some of Europe’s biggest clubs. Continuing the trend Tyres & Accessories observed last year, bigger, broader deals are expanding tyres’ role in football, and increasing the prominence of brands outside the traditional premium names.
It started two years ago with just two markets – India and the UK – and by the start of 2015, Apollo Tyres’ association with Manchester United Football Club covered 69 countries in Asia, Europe and parts of Africa. The tyre maker now reports that it has extended its relationship with Manchester United even further; it now includes the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei.
Following their release in the UK and Thailand, Apollo Tyres’ home country of India has become the third market to receive the company’s dual Apollo and Manchester United-branded tyres. The tyres are available in a 15-inch rim size from Apollo’s existing Alnac 4G range, and sold through select Apollo outlets.
In the run up to this year’s World Cup, Continental released limited edition car and bus tyres featuring the FIFA World Cup logo. We didn’t see these tyres here in the UK or in Europe, but anyone looking for football-themed rubber needn’t go without; the latest line from Apollo Tyres may be just the answer. In its capacity as official tyre partner to a certain Old Trafford-based football club, the tyre maker has launched a new Manchester United branded tyre. And to ensure the new range has a strong Manchester flavour, local mobile tyre fitting specialist Event Tyres has been granted exclusive UK supply for the Apollo Manchester United tyre.
The third and final skill test in the ‘Apollo Challenge’ has begun. Together with Manchester United F.C., tyre maker Apollo Tyres is encouraging football aficionados to demonstrate just how on target their shooting is with the Apollo Accuracy Challenge. This particular challenge sees Manchester United midfielder Ashley Young demonstrate the importance of accuracy, a quality Apollo Tyres argues is the most important skill for any footballer.
During Brityrex International 2014, the NTDA held a silent auction of a signed Ryan Giggs no.11 Manchester United shirt, which commemorates his 588 appearances, 108 goals and 24 years of service with Manchester United. It also lists all of his accolades as a player during that period including his PFA Player of the Year in 2009.
The second test in the Manchester United ‘Apollo Challenges’ skill challenge has been released. This unit is called the ‘Apollo Control Challenge’ and sees Manchester United and Belgium international midfielder Marouane Fellaini demonstrate how to master perfect ball control, an invaluable skill when playing in one of the most competitive and fast-paced areas of the pitch. The challenge can be viewed at the apollochallenges.com website.