Vredestein adverts to appear pitch-side at Manchester United
Continuing its long association with Manchester United, Apollo Tyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the Vredestein brand across the Europe and North American markets.
As a result, the Vredestein brand will be seen on pitch-side advertising boards at Manchester United home games. Additionally, once circumstances permit, consumers and business partners will experience the partnership across social platforms, in-store imagery, consumer competitions to win MU signed merchandise and tickets to visit Old Trafford, as well as providing unique access to Manchester United Soccer Schools.
“We are really excited to be partnering the Vredestein brand with Manchester United, along with the Apollo brand. It signifies both our commitment to driving the growth of Vredestein Tyres and reflects the power of the partnership that we have experienced with the growth in global brand awareness of our Apollo Tyres brand,” said Neeraj Kanwar, vice chairman and MD, Apollo Tyres Ltd, adding: “Together Manchester United and Apollo Tyres have experienced huge success in raising brand awareness amongst our global audience and we look forward to replicating this in Europe and North America for Vredestein.”
Manchester United’s director of Partnerships, Sean Jefferson, commented: “The inclusion of the Vredestein brand demonstrates the strength and consistency of our partnership. Together Manchester United and Apollo Tyres have experienced huge success in raising brand awareness amongst our global audience and we look forward to replicating this in Europe and North America for Vredestein.”