Manchester United hits the road on club-branded tyres
In the run up to this year’s World Cup, Continental released limited edition car and bus tyres featuring the FIFA World Cup logo. We didn’t see these tyres here in the UK or in Europe, but anyone looking for football-themed rubber needn’t go without; the latest line from Apollo Tyres may be just the answer. In its capacity as official tyre partner to a certain Old Trafford-based football club, the tyre maker has launched a new Manchester United branded tyre. And to ensure the new range has a strong Manchester flavour, local mobile tyre fitting specialist Event Tyres has been granted exclusive UK supply for the Apollo Manchester United tyre.
Commenting on the new range, sales and marketing director for Event Tyres, former Michelin UK head of marketing Jianni Geras, said: “With tyres, as it is with football, we know that every corner counts. We hope that this new product, with its excellent performance, longevity and affordability, will help fans join Louis van Gaal’s team on their road to success this season. Initial stocks are in limited supply, so I would encourage fans to register their interest through our website as soon as they can.”
The new tyre is available via Event Tyres’ Old Trafford tyre centre, call centre or event-tyres.co.uk website, and is priced from £59.95 per tyre. The initial, limited size range will be expanded over the coming months.
Set up by former Kwik-Fit Mobile directors Mark Shankland and Garry Moloney, Event Tyres boasts a national customer database of more than 85,000, and specialises in fitting tyres at home or work addresses across the UK.