Apollo Tyres now partnering with Manchester United in 129 countries
It started two years ago with just two markets – India and the UK – and by the start of 2015, Apollo Tyres’ association with Manchester United Football Club covered 69 countries in Asia, Europe and parts of Africa. The tyre maker now reports that it has extended its relationship with Manchester United even further; it now includes the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei.
“The last two years of our association with Manchester United Football Club has helped increase the awareness for the ‘Apollo’ brand across select markets,” comments Marco Paracciani, chief marketing officer at Apollo Tyres Ltd. “This expansion will help us in our brand building journey in the African and South East Asia regions and support our growth initiatives in various countries in the regions.”
The association between the two organisations has resulted in the introduction of Manchester United branded Apollo tyres in India, Thailand and the UK and the inauguration of a recycled rubber ‘Go the Distance’ at Old Trafford. Carrying forward the association, the two organisations have also jointly nurtured young football talent from India.
“Since becoming a partner of Manchester United in 2013, Apollo Tyres have demonstrated their commitment not only to the partnership, but also to our fans,” says Manchester United’s group managing director, Richard Arnold. “They have introduced some amazing initiatives, including the installation of its community ‘Go the Distance’ pitch at Old Trafford, and more recently, its week long football camp held in India in conjunction with the Manchester United Soccer School, aimed at inspiring India’s next generation of sporting stars. Apollo Tyres have shown how through our partnership they can create programmes like this that not only give something back to the community but also increases the company’s brand awareness in key markets. With the expansion of its rights into these new territories, we hope to bring many more exciting enterprises to our fans.”