In the US, Kumho Tires has signed sponsorship agreements with the NBA basketball teams Los Angeles Lakers and Miami Heat. Both contracts extend through to the 2012 season and cover perimeter advertising at both teams’ home grounds, advertising space on video monitors plus joint autograph signing sessions with players.
Old Trafford was the site chosen for the launch of two new ranges of Exide Technologies batteries specifically designed for hybrid vehicles. The Micro-hybrid AGM and Micro-hybrid ECM were unveiled to executives from major UK automotive buying groups at the Manchester United home ground on December 10. The two line-ups, each containing three battery types, are intended to provide an original equipment specification aftermarket option for all currently available micro-hybrid vehicles.
Kumho Tire announced on July 12 that it has signed a sponsorship deal with Manchester United. The four-year deal, settled for an undisclosed sum, will see Kumho obtain the rights to include the football team’s logo and images of the players in its advertisements. Company CEO Oh Se-chul said the tyremaker expects the sponsorship agreement will help promote their international image.
The tyremaker is already involved with the well-known football club, and announced in April that Manchester United would participate in a Kumho sponsored friendly match at the Seoul World Cup Stadium on July 20. Kumho said it plans to hold a joint press conference with Manchester United in Seoul on July 19.
When Burton Albion held Manchester United to a draw at the new Pirelli Stadium, the team and its sponsors earned more than simply a third round replay. In addition to a replay with one of the world’s best-known teams, Burton will earn an estimated £500,000 from this single appearance. And this cash is expected to virtually wipe out the debts accumulated in the building of the Pirelli stadium, providing the opportunity for the club to safely increase its revenue.