Kumho scores with advertising at Parma – Inter match
Kumho Tyres recently acquired a front-row seat – for its advertising hoardings – at a high profile football match between Serie A teams Parma and Inter. The 220-metre electronic boards circumnavigated the pitch periodically displaying panels showing images advertising Kumho Tyres.
As a result the brand gained exposre not only to the 25,000 spectators at the Tardini and a lot of fans who followed the game live on TV, but also to all those who will see the summary on major publications of the press, TV and the Internet.
Kumho is investing in similar advertising at games involving the likes of Lazio, Brescia, Inter, Milan and Juventus.