Kumho to Title Sponsor Man U. Visit to Korea
In an attempt to boost its sports marketing profile, Kumho Tires has invited phenomenally popular football team Manchester United to participate in a friendly game that the tyremaker is title sponsoring. The Kumho Tires Cup 2007 Manchester United Korean Tour, as the event is to be known, will take place on July 20 at the Seoul World Cup Stadium, and the lads from England will compete against leading South Korean professional football team FC Seoul.
A press conference held on April 27, attended by Kumho Tires CEO Sae-chul Oh, Manchester United president David Gill, FC Seoul president Wan-kyung Lee plus a number of dignitaries outlined the plans and hopes for July’s high-profile event. Kumho Tires’ president, Mr. Oh, said, “We hope that this game can lead young soccer lovers to have more aspiration for the future while revitalising general public’s interest in soccer reaching out to more people.”
Manchester United are perhaps even more popular in parts of Asia than in the UK, and their tour of South Korea is tipped to revive the atmosphere of football fever that gripped the nation during the 2002 World Cup. For its part, Kumho Tires hopes to enhance its brand recognition through its sponsorship of Manchester United and achieve similar results with football as the tyremaker has long pursued in the field of motorsports.