GT Radial branded delivery trucks
September 2011 saw the launch of six GT Radial branded trailers in partnership with Micheldever Tyre Services, GT Radial’s exclusive UK distributor. The liveried trailers will are in addition to Micheldever’s existing logistic fleet of 52 units, all manufactured by Montracon.
The 40 foot vehicles each travel over 2 million miles every year, with an eye-catching design they are set to make a strong visual impact up and down the country, which ties in nicely to GT Radial’s strategy of engaging the consumer and building awareness of the GT Radial brand.
In partnership with GT Radial, Micheldever offers its customers access to stock held anywhere in the network of 21 distribution centres all over the UK, the GT Radial trailers are set to make over 5,000 drops each throughout the year. Access to this fully integrated stock holding coupled with a local delivery fleet of 400 vehicles serving in excess of 7000 delivery points ensures that customers can get the tyre they need, at a time when they need it.