Oak Group to launch Envoy Tyres ‘value’ tyre brand at The Tire Cologne with 4 initial tyres

Oak Group Holdings, the parent company of Davanti Tyres and wholesaler Oak Tyres, will launch a second proprietary tyre brand at The Tire Cologne next week. Envoy Tyres is styled as a “new, value tyre brand” with a mission to “deliver exceptional value and quality,” and will reach the market with a range of four initial products in the last quarter of 2024. All four products will be available to preview at Koelnmesse (Hall 6.1, Stand E-038; 4-6 June). Oak Group will follow a similar strategy to the successful 2015 launch of Davanti in various markets around the world, and will start to seek key national distribution partners at Europe’s premier tyre expo next week.

Envoy Tyres’ initial range of four tyre product will comprise:

• Aterna – a reliable, versatile passenger car tyre with enhanced fuel efficiency and reduced road noise, designed for everyday driving.
• Motiva UHP – an ultra-high-performance tyre designed for grip, precise control and responsiveness.
• Tordera H/T – an SUV tyre designed to offer superior handling and stability for a smooth, quiet and comfortable highway driving experience.
• Vertra – a summer van tyre designed to offer longevity and durability under heavy loads and demanding delivery schedules.

Oak says that Envoy will offer the value tyre sector “an innovative product with modern tread patterns and high levels of quality, whilst driving better value for motorists.” The brand’s website, www.envoy-tyres.com, will launch shortly.

Peter Cross, general manager of Envoy Tyres, said: “The Tire Cologne is an exciting moment for Oak Group Holdings and Envoy Tyres as we reveal the brand and its current range for the first time. Having worked tirelessly for the last 18 months on Envoy, we’re really thrilled to have a new brand which offers drivers great confidence on the road, within the value tyre category.

“This is a first step for Envoy, but we’ve already got plans for the future including expansion of the range with new all-season products in 2025.”