Nothing holds a candle to trade fairs when it comes to meeting up and sharing experiences. This past year may have shown us what life without tyre shows looks like, but it hasn’t offered us much in the way of alternatives.
Later today the organiser of The Tire Cologne is expected to confirm that the trade fair will not take place in May, as previously announced. Instead, Koelnmesse intends to focus upon plans for The Tire Cologne to return in 2022.
Trade fairs can be corona-safe. This is the message from Koelnmesse, organiser of The Tire Cologne, and to prove this it set up a model exhibition bristling with measures for keeping exhibitors and visitors healthy.
The use of tracking apps will help keep trade fair visitors safe, says Koelnmesse. The organiser of The Tire Cologne, which will be held as a one-off hybrid “extra edition” next year in place of the cancelled 2020 event, has shared details of its eGuard indoor positioning system.
The exact timing for a return to a pre-2020 kind of normalcy is anyone’s guess, and this uncertainty makes event planning a risky undertaking. The organisers of tyre exhibition The Tire Cologne are therefore hedging their bets by combining the traditional trade fair format with a virtual show. Both are scheduled to take place between 18 and 20 May 2021.
Vredestein has launched an upgraded winter car tyre, rebranding its Snowtrac range for the cold weather segment. The new tyre, the Vredestein Wintrac, was scheduled to be launched at The Tire Cologne. Due to that event’s cancellation, the new tyre is also entering the market as the brand’s first ever virtual launch. Vredestein says the tyre is “more suitable for current European winters.” Accordingly its engineers have improved the winter range’s performance in all types of wet conditions. It also continues to drive well on snow, it adds.
Netherlands based TechnoMarketing Group (TMG) is working towards the introduction of its E-CUBE mobile tyre servicing equipment in the UK. The system is already firmly established in many countries throughout Europe and in North America. It is designed as the next generation in versatile and safety when changing a tyre at a customer’s home or workplace.
With the Tire Cologne Show in Germany already cancelled due to the Coronavirus pandemic, the UK and European tyre markets are facing an unprecedented trading period. However, according to SD International, digital communication is now proving to be a valuable lifeline to keep the industry moving until the market is able to resume normal trading procedures. With this in mind, SD-International is continuing to promote its three private brands Zeta, Pace and Toledo “in support of the tyre trade”.
In light of the news that Koelnmesse took the decision to delay The Tire Cologne until 2021, Tyres & Accessories interviewed communications manager, Voelker de Cloedt in order to find out more about the thinking behind the move as well as the particular dates the company has chosen. The conversation began with a question about the nature of physical exhibitions in light of analysts reports suggesting we could be witnessing to transition of the sector to virtual shows.
Koelnmesse has postponed The Tire Cologne 2020. The organiser of the largest tyre business show in the world came to the decision following what it calls “an in-depth consultation.” The postponement was made in agreement with the German Tyre Retail and Vulcanisation Trade Association (BRV), Koelnmesse’s partner for the event. Originally scheduled for 9-12 June 2020, the show is to be rearranged for 18-20 May, 2021.
Representatives of Cooper Tires and Toyo Tires have respectively confirmed they’ll not exhibit at this year’s The Tire Cologne, as previously planned. Their decisions come as governments across Europe announce rigorous measures to delay the spread of coronavirus and reduce its impact wherever possible. Michelin announced its withdrawal as exhibitor last week.
Although Angela Merkel predicted this week that up to 70 per cent of all Germans could catch coronavirus, people there are responding to the risk in very different ways. This can be clearly seen in plans for two automotive shows.