The organiser of The Tire Cologne 2022 is encouraging potential exhibitors to take the plunge with an early bird discount, which can be obtained until 30 June. Koelnmesse comments that initial indications and registrations “all point to the trade fair being another strong business event that will live up to its ambition.”
When Koelnmesse confirmed the re-rescheduled dates for The Tire Cologne as 24-26 May 2022, it invited a retread of a 2020 spat with the organisers of Bologna based auto-repair and aftermarket show Autopromotec, whose 2022 edition is scheduled for 25-28 May. Then, Koelnmesse reacted to the enforced cancellation of the scheduled 2020 edition of The Tire Cologne by setting 18-21 May as the new dates for the show. The proximity of these dates to Autopromotec 2021, which was scheduled for 26-29 May, drew a strongly worded response from Renzo Servadei, chief executive officer of Autopromotec. He compared Koelnmesse’s decision to Darwinism: “This is not the time to play “survival of the fittest”. Even in the exhibition sector, the levers of competition can never prove fatal as today, while strategies of solidarity and collaboration should be triggered.”
The use of tracking apps will help keep trade fair visitors safe, says Koelnmesse. The organiser of The Tire Cologne, which will be held as a one-off hybrid “extra edition” next year in place of the cancelled 2020 event, has shared details of its eGuard indoor positioning system.
The exact timing for a return to a pre-2020 kind of normalcy is anyone’s guess, and this uncertainty makes event planning a risky undertaking. The organisers of tyre exhibition The Tire Cologne are therefore hedging their bets by combining the traditional trade fair format with a virtual show. Both are scheduled to take place between 18 and 20 May 2021.
Autopromotec has postponed its 29th edition, originally planned for 26 – 29 May 2021 for a year. The event will now run Bologna from 25 – 28 May 2022. According to the show’s organisers Promotec SpA, the protection of exhibition was the primary reason for the decision. However, The Tire Cologne’s decision to postpone its 2020 show to dates that clash with the previously planned 2021 running of Autopromotec is likely to have featured in the decision.
Vredestein has launched an upgraded winter car tyre, rebranding its Snowtrac range for the cold weather segment. The new tyre, the Vredestein Wintrac, was scheduled to be launched at The Tire Cologne. Due to that event’s cancellation, the new tyre is also entering the market as the brand’s first ever virtual launch. Vredestein says the tyre is “more suitable for current European winters.” Accordingly its engineers have improved the winter range’s performance in all types of wet conditions. It also continues to drive well on snow, it adds.
Netherlands based TechnoMarketing Group (TMG) is working towards the introduction of its E-CUBE mobile tyre servicing equipment in the UK. The system is already firmly established in many countries throughout Europe and in North America. It is designed as the next generation in versatile and safety when changing a tyre at a customer’s home or workplace.
With the Tire Cologne Show in Germany already cancelled due to the Coronavirus pandemic, the UK and European tyre markets are facing an unprecedented trading period. However, according to SD International, digital communication is now proving to be a valuable lifeline to keep the industry moving until the market is able to resume normal trading procedures. With this in mind, SD-International is continuing to promote its three private brands Zeta, Pace and Toledo “in support of the tyre trade”.
In light of the news that Koelnmesse took the decision to delay The Tire Cologne until 2021, Tyres & Accessories interviewed communications manager, Voelker de Cloedt in order to find out more about the thinking behind the move as well as the particular dates the company has chosen. The conversation began with a question about the nature of physical exhibitions in light of analysts reports suggesting we could be witnessing to transition of the sector to virtual shows.
Following the news that The Tire Cologne will be postponed to 2021, Renzo Servadei, chief executive officer of Autopromotec has criticized the decision to proximity of the Cologne show’s revised dates to the pre-planned Autopromotec in Bologna.
Koelnmesse has postponed The Tire Cologne 2020. The organiser of the largest tyre business show in the world came to the decision following what it calls “an in-depth consultation.” The postponement was made in agreement with the German Tyre Retail and Vulcanisation Trade Association (BRV), Koelnmesse’s partner for the event. Originally scheduled for 9-12 June 2020, the show is to be rearranged for 18-20 May, 2021.
Representatives of Cooper Tires and Toyo Tires have respectively confirmed they’ll not exhibit at this year’s The Tire Cologne, as previously planned. Their decisions come as governments across Europe announce rigorous measures to delay the spread of coronavirus and reduce its impact wherever possible. Michelin announced its withdrawal as exhibitor last week.
Promotec
