MatraX Tyres is a new name in the tyre market and the company behind it, Alves Bandeira Tyres, S.A., says the brand is the result of its vision to “build the best tyres, exceed the expectations of our customers and consumers, by being world leader in tyre engineering, sustainable manufacturing, and distribution.” Lofty goals indeed, and the world needn’t wait long to see the first fruits of these efforts. Following their debut at April’s Motortec aftermarket exhibition in Madrid, the inaugural MatraX tyre models will launch Europe-wide at The Tire Cologne next week.
Later this month, Falken Tyre Europe will display a range of more than twenty tyre models at The Tire Cologne. This array of products will include several newcomers, such as the Falken e.Ziex electric car tyre, Azenis FK520 UHP tyre and Eurowinter HS02 and HS02Pro winter tyres.
Hankook Tire is unveiling three products at The Tire Cologne later this month, including its first tyre family designed for electric vehicles. Other newcomers include the latest winter tyre range as well as an airless concept tyre. The tyre maker invites visitors to the show to view these and other products at its booth in Hall 8.1, aisle C040/aisle D049.
Giti Tire will welcome visitors to Stand B-030-C-039 in Koelnmesse’s Hall 7 at The Tire Cologne (24-26 May) with its next generation Giti and GT Radial branded tyres on display. For passenger cars and SUVs, the manufacturer will show the GitiSynergyH2, GitiSportS2, GitiWinterW2 and the recently launched Giti4x4 AT71 all-terrain tyre, as well as the GT Radial FE2, SportActive 2 and WinterPro2 for the first time. It will also use the occasion of the return of Europe’s largest tyre expo to launch three new heavy duty truck tyres. More than 15 product lines will be housed on Giti’s stand, demonstrating both of its flagship ranges’ revamps over the past two years.
Grupo Andrés Neumáticos will once again participate in The Tire Cologne when it runs from 24-26 May 2022. Grupo Andrés, which has invested in a significant-sized stand for the event, will be located at stand E038 Hall 8 at the Koelnmesse Exhibition Centre.
Triangle Tyre has confirmed it will exhibit at The Tire Cologne next month. Those attending the tyre fair in Germany between 24 and 26 May will find Triangle in Hall 7, presenting three new passenger car tyre and two new truck tyre lines.
Koelnmesse, the organisers of The Tire Cologne exhibitiom, are suspending cooperation with Russian companies in support of the people of Ukraine. Writing in statement published online on 1 March 2022, Gerald Baese, CEO of Koelnmesse GmbH said:
After a four-year absence, The Tire Cologne is preparing to make a comeback in May. Continental, Falken, Hankook, Michelin and Pirelli have already signed up as exhibitors. Show organiser Koelnmesse and conceptual sponsor the German Tyre Retail and Vulcanisation Trade Association (BRV) discussed their plans at a digital press conference this morning.
The organiser of The Tire Cologne 2022 is encouraging potential exhibitors to take the plunge with an early bird discount, which can be obtained until 30 June. Koelnmesse comments that initial indications and registrations “all point to the trade fair being another strong business event that will live up to its ambition.”
Nothing holds a candle to trade fairs when it comes to meeting up and sharing experiences. This past year may have shown us what life without tyre shows looks like, but it hasn’t offered us much in the way of alternatives.
Later today the organiser of The Tire Cologne is expected to confirm that the trade fair will not take place in May, as previously announced. Instead, Koelnmesse intends to focus upon plans for The Tire Cologne to return in 2022.
Trade fairs can be corona-safe. This is the message from Koelnmesse, organiser of The Tire Cologne, and to prove this it set up a model exhibition bristling with measures for keeping exhibitors and visitors healthy.
The use of tracking apps will help keep trade fair visitors safe, says Koelnmesse. The organiser of The Tire Cologne, which will be held as a one-off hybrid “extra edition” next year in place of the cancelled 2020 event, has shared details of its eGuard indoor positioning system.
The exact timing for a return to a pre-2020 kind of normalcy is anyone’s guess, and this uncertainty makes event planning a risky undertaking. The organisers of tyre exhibition The Tire Cologne are therefore hedging their bets by combining the traditional trade fair format with a virtual show. Both are scheduled to take place between 18 and 20 May 2021.