Yokohama celebrates brand boost as Chelsea wins Europa League
Yokohama is celebrating the success of Chelsea FC in the UEFA Europa League, for which the tyre manufacturer is shirt sponsor. The club’s emphatic 4-1 win against London rivals Arsenal in Wednesday’s match in Baku, Azerbaijan gave Chelsea its sixth European trophy and its first with Yokohama’s name on its shirt. A global television audience, including free-to-air coverage in the UK, provided Yokohama with increased brand visibility, the company states.