Toyo AC Milan sponsorship promoted in new video
Toyo’s premium sponsorship of AC Milan has been supported by a new promotional video (see below). The “Forza Milan by Toyo Tires” video, which also carries the social media-ready hashtag #weareacmilan, has the concept of connecting football fans around the world with a transcontinental game of keepy-uppy.
The video features a montage of video entries submitted by Milanisti (AC Milan fans) around the world, via media sharing social network, Instagram. 95 videos were submitted between November 2014 and the end of the year. After 7,827 votes were cast via social media, selected favourites were spliced with scenes of four AC Milan players, the club’s coach Filippo Inzaghi, and D1 driver Masato Kawabata. From 22 February, the promotional video will be shown during AC Milan’s home games at the San Siro Stadium.