Toyo Tires becomes AC Milan premium sponsor

An agreement concluded today between Toyo Tire & Rubber and Associazione Calcio Milan – AC Milan – gives the Japanese tyre maker Premium Sponsor status with the football club until June 2016. Toyo says the sponsorship deal will influence its global branding content and help the company to “more clearly bring out the potential premium image of the products we offer.” It anticipates “significant” medium-term advantages will result from the partnership in Europe and Asia, and in two regions where Toyo is “contemplating market expansion” – the Middle East and Russia.

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