Kumho Tire has become the Official Tire Partner of AC Milan in a new long-term partnership in which the South Korean manufacturer becomes one of the club’s Rossoneri Premium Partners. Kumho is replacing its compatriot Nexen, which previously had a tyre partnership with the august club. All three of South Korea’s global tyre manufacturers, the largest being Hankook, have utilised the marketing opportunities offered by elite-level football to bolster their brand recognition and premiumisation strategies in Europe and beyond. Demonstrating its potential influence, the Milanese club claims “500 million fans worldwide.”
Algerian tyre manufacturer, Iris Tyres, has received the support of prominent Algeria dignitaries and celebrity figures, following the visit of a government minister and the establishment of a brand ambassadorship
AC Milan and Nexen Tire have announced a new partnership that will see the South Korean brand become the football club’s new tyre partner in the Italian market. The announcement follows a positive season for the ‘Rossoneri’, which saw AC Milan secure a second-place finish in the top-flight Serie A championship and qualify for the UEFA Champions League.
The fourth AC Milan video from Toyo Tire & Rubber is now available. Titled ‘AC Milan in Japanimation’, the short video was created with the help of Yoichi Takahashi, creator of the ‘Captain Tsubasa’ manga football cartoon.
The third AC Milan video from Toyo Tire & Rubber is now online. Titled ‘AC Milan vs. Drift Cars’, the video was released globally today and features players from the Italian Serie A club, including Keisuke Honda, Alessio Romagnoli, Ignazio Abate and Gabriel Ferreira, perform in a coliseum alongside Toyo Proxes-shod Nissan GT-R and Toyota GT86 sports cars. Former AC Milan great Franco Baresi also makes a guest appearance.
Toyo’s premium sponsorship of AC Milan has been supported by a new promotional video. The “Forza Milan by Toyo Tires” video, which also carries the social media-ready hashtag #weareacmilan, has the concept of connecting football fans around the world with a transcontinental game of keepy-uppy.
Toyo Tire & Rubber Co., Ltd. is to produce a film called “Driven to perform. To SAN SIRO” linking clips produced by fans from around the world into a movie to be shown during AC Milan Serie A home games. As a Premium Sponsor, Toyo Tires will make the film to promote support for AC […]
Four players from Italian football club A.C. Milan race against an Audi R8 through the team’s hometown in a new video released by Japanese tyre maker Toyo Tire & Rubber. The two-minute promotional video features Riccardo Montolivo, Jérémy Ménez, Adil Rami and Keisuke Honda from A.C. Milan competing against the enthusiastically-driven R8 in a city alley race, and Toyo promises a ‘surprise ending’ when the Stig-like character behind the wheel of the Audi finally removes his helmet. The video is available to view below.
The start of Italy’s Serie A football league on Saturday marked the beginning of Toyo Tire & Rubber’s activities as an AC Milan premium sponsor. The tyre maker is supporting the top-flight Italian team for the 2014-2015 season, and as premium sponsor intends to “aggressively utilise” content featuring AC Milan in its advertising material. In addition to developing and launching a collection of branded items for its customers, Toyo says it is also producing video content that will highlight AC Milan’s star players. The team’s activities and match results will also be updated to the Toyo’s Facebook page and “On and Off the Field” Tumbler page.
An agreement concluded today between Toyo Tire & Rubber and Associazione Calcio Milan – AC Milan – gives the Japanese tyre maker Premium Sponsor status with the football club until June 2016. Toyo says the sponsorship deal will influence its global branding content and help the company to “more clearly bring out the potential premium image of the products we offer.” It anticipates “significant” medium-term advantages will result from the partnership in Europe and Asia, and in two regions where Toyo is “contemplating market expansion” – the Middle East and Russia.